#givingtuesday 2014 - get creative with your campaign!

Get Creative with Your Campaign

@Razoo Razoo Giving

Tweet about today’s webinar #RazooGT14

Sam Lundquist Creative Director sam@razoo.com

Today, let’s get creative.

Photos Videos

+ = 2x more likely to reach

goal

All you need…

…your phone!(or borrow a friend’s)

Photos

PhotosSelect Your Subject

People Faces connect others

to your story.

Action Great action shots

give photos energy.

Emotion Capture emotions to

help others relate.

Work Show people what

you do.

PhotosFrame Your Subject

Use the Rule of Thirds Line up your subject

with the gridlines, not the boxes.

Don’t center your images. Your photos

will lack energy.

PhotosFrame Your Subject

Try not to use your phone’s zoom.

Your image will get blurry and grainy.

Move toward your subject.

Physically get closer toward your image.

PhotosFrame Your Subject

Go landscape! Especially when shooting people.

You’ll have more flexibility later.

PhotosAdd Text and Graphics

Inspirational Quotes

Event Promotion

Holiday Wishes

Mission Statements

Cool Statistics

Blog Images

PhotosAdd Graphics

$1.99 for iPhone, iPad,

and Android

PhotosAdd Filters and Editing

Filters can make your photos shine.

Pop your colors.Add some age.

Change the mood.Quiet the photo.

Don’t overdo it! Too much editing

makes photos look fake.

Ask yourself why. Only add filters

for a reason.

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Only square

“Polaroid” format

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Any format

Editing Filters, image tuning,

color controls

Videos

VideosFind Your Light

Lots of light! Outdoor, bright light

is the best.

Supplement your light if needed.

Get overhead light.

VideosFrame Your Subject

Go landscape! Especially when shooting people.

You’ll have more flexibility later.

VideosGet Good Sound

Get quiet. Find a quiet space

to shoot if you need to hear words.

Use microphones only if necessary.

VideosEditing

FREE for iPhone,

iPad, and Mac

Share to YouTube, Vimeo,

or a file.

Editing Add voiceover, music,

sound, transitions, effects, and more.

iMovie

VideosEditing

FREE for iPhone and iPad

iMovie

VideosEditing

FREE for NPs online and

iPhone and Android

Share to YouTube, Vimeo,

or a file.

Editing Turn photos and

videos into AWESOME slideshows.

Animoto

VideosEditing

FREE for NPs online and

iPhone and Android

Animoto

+ = 2x more likely to reach

goal

A 24-Hour Giving Day on December 2, 2014

from 12:00am - 12:00pm EST

Got questions? support@razoo.comJoin us at givingtuesday.razoo.com