google +1 button: what is it and why should you care?

Google button

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to your website

Why you should add the

This will help webmasters discover:

What it is

Why you should care

How can users see it

How to put it on your website

How to analyze the effects of the button

What is it?

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When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons

“…Your +1 s are public. They ′can appear in Google search results, on ads, and sites across the web. - Google

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When users like a search result, they click on the Button

Now people in their network can see that they the search result

**Image from Google website

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Where can users find it?

**Official Google slide

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Who can see it?

**Official Google slide

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But the question remains: Why should

webmasters care?

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=

It encourages people to visit your website over your competitors as it

has been recommended by many people.

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**Official Google slide

which means…

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…websites that have many clicks will provide Google

with an extra incentive to rank them higher for related

search terms.

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But it won’t affect paid

ads

**Official Google slide

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How can users see the button in their search results?

They need a Google Profile…

Create a profile by going tohttps://profiles.google.com/ and following the prompts

**Image from Google website

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….And then they need to go to http://www.google.com/experimental

and click “Join this experiment”

Click here

**Image from Google website

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How do you put it on your website?

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1. Go to http://www.google.com/webmasters/+1/button/

2. Customize the button according to your preference

3. Then copy and paste the code onto your site or blog

**Image from Google website

You should place the :

• Above the screen fold, near the title, and close to sharing links

• At the beginning and end of an article or story

• On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it

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How do you analyze the

effects of the button?

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Create an account on Webmaster Tools

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Go to: www.google.com/webmasters/tools/

* The Search Impact report helps you see how +1‘s affect your organic

search traffic.

*The Activity report shows how many times your pages have

been +1’d

*The Audience report provides geographic and

demographic info about the people who’ve +1’d your

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Track other Social buttons in Google Analytics

The Social Engagement report: see how site behavior changes for visits that include social buttons.

The Social Actions report:

Track the number of social actions

i.e. Tweets

The Social Pages report: Lets you see which page

has the highest social actions

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recommends webmasters:

**Official Google slide

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If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to

your website..

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Visit www.XgenSEO.com for more information

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