how & why to use pinterest "buy" button

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Post on 25-Jul-2015



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1. Pinterest | Buy Button 8th June 2015 Hannah Law, Daniela Badalan and Mathieu Gillain 2. Pinterest Buy Button Whats new? q Pinterest is adding a buy it button that will enable users to purchase directly within the app, search by price, and easily select product color, size and quantity. q Payment processed by Apple Pay or credit card. Merchants fulfill their own orders. q Launching to Apple users in the US in coming weeks. q Pinterest wont take a cut of purchases but will monetize via Promoted Pins. q The functionality follows Instagram Buy ads, Facebooks Sell Something feature on Groups, and Twitter's partnership with Barclays Pingit payment service. Why should a brand use the Pinterest Buy button? q Pinterest users want to be able to shop for the items they search for and pin. This new functionality will allow a seamless in-app purchase experience for user. q The quick and easy potential to buy should increase sales. q Social media value will be more effectively measured in terms of sales conversion. q Brands will gain access to data about their customers which could lead to insights for potential retail partnerships, improved media targeting, and deeper social CRM. q Insights about which products, photographs, titles and descriptions drive conversion can be applied to optimize content on other social platforms. How should brands use the Pinterest Buy Button? q Pinterest is working with select major brands, including Macys, Neiman Marcus, Cole Haan, Kate Spade and Nordstrom to launch 2+ million Buy it buttons. q Retailers using Shopify and Demandware will soon be able to use Buyable Pins. q Learn more by asking us [email protected] Statistic Source: Millward Brown, 2015 87%o f u s e r s h a d purchased items they found on P i n t e r e s t 3. People want to buy things on Pinterest Ben Silberman, Pinterest CEO and Co-Founder 4. Blue button indicates potential for in-app purchase Buyable Pins have prominent in-app real estate, featured at the top of search results 5. Color selections will be available in handy carousel below product image. User experience has been optimized for mobile shopping. Users wont be charged more than an eCommerce purchase. Pinterest are also planning how other utility buttons such as Wish List could be added to Pinterest. The experience is already a commercial experience Tim Kendall, Pinterest General Manager Monetization