google's mobilegeddon may 2015
Post on 05-Aug-2015
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• Who I Am & Why I Claim “Expertship”
• What Is This All About?
• How Google Ranks Pages
• What is Known & Unknown
• Does It Affect You?
• What Should You Do?
Feature Presentation
Who Is Michael Motherwell?• Got an IT Degree In 2001• Dotcom crash happened• Couldn’t find a “traditional” IT job• Discovered SEO via a job posting• Had a “Light bulb moment” about why my sites failed• Yadda Yadda Yadda• Have worked In Search Ever Since
What’s All The Fuss?• February 26th, 2015, Google announced a mobile algorithm change
set for April 21st • googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mo
bile-friendly-search.html
• Google plans to, in their words, make “more mobile-friendly websites in search results”
• This excites SEOs, as it gives them the chance to “create content” (which is king) and to talk at events like this (yes, there is a subtext there)
• This scares everyone else, as names like “Mobilegeddonpocalypse” pop up.
How Google Ranks PagesOriginally, there was one algorithm for all searches• Pre Google: “Relevance” – She who uses the Word most, WINS!• Early Google: “Relevance” X Importance – Use the word, and
have the most links
Google Today: there are hundreds of subtle variations:• Recent Google: Relevance X Importance (X Special, Query
Specific Factors)
Special Factors include:
1. Page speed
2. User details (Location, device etc)
3. Mobile factors
4. Specific search elements
5. User feedback
Who Was Affected?Impacted Mobile Searches ONLY
What fraction this is for individual sites can be determined via Analytics, e.g. it may be a problem that is 80% of traffic, it might be 10%.
Severity Was MisstatedGoogle has said it affected more SERPs than any change in history, but the change were subtle, e.g. people didn’t disappear, they dropped a few places.
This is like everyone having their tax rate increased by 0.1% - it would affect a lot of people – in essence everyone - but no one, single person a lot.
Good NewsGoogle decides as it crawls each individual page if it is mobile friendly.
Changes you make will have (fairly) immediate effect, so this is not as disastrous as other updates on an individual level.
Sign Up For Webmaster Toolshttps://www.google.com/webmasters/tools/home?hl=en
Fix Google’s Suggestions• Most will be self evident for a Designer/developer, but here are
some good links to send them JIC: https://developers.google.com/web/fundamentals/layouts/rwd-fund
amentals/
Mobile usability: https://support.google.com/webmasters/answer/6101188
BUT There are TWO specific SEO Changes:
Don’t Block CSS JavaScript via Robots.txt DO NOT BLOCK CSS OR JavaScript
User-agent: *
Disallow: /css
Disallow: /javascript
Disallow: /images
If You Use An M SiteMake Sure You Redirect Google’s UAs
• http://m.linedmedia.com.au • https://support.google.com/webmasters/answer/1061943?hl=en
Feedback Loop: Test Your Site• https://www.google.com/webmasters/tools/mobile-friendly/
Wrapping This Up1. Get Webmaster Tools - https://www.google.com/webmasters/tools/
2. See if Google has flagged your site
3. If Google has, Fix the errors
4. Test the individual pages https://www.google.com/webmasters/tools/mobile-friendly
5. Make SURE:
i. You DO NOT Block CSS JS in you robots.txt
ii. For M Sites, you redirect the Google Uas
Some Reading On SEO1. Learn
i. https://moz.com/beginners-guide-to-seo
ii. Google’s Advice
iii. https://moz.com/learn/seo
2. Some Tools
i. Find Relevant Keywords
ii. https://moz.com/researchtools/ose/ - Research your links
3. Sign up
1. https://www.google.com/webmasters/tools/home?hl=en - WMT
2. www.Google.com/analytics - Analytics
4. Find This Slide
Lined MediaSuite 7, 174 Pacific Highway
North Sydney, NSW02 8021 3384
Thanks for your time.Let’s keep talking
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