mobilegeddon the ultimate guide

Download Mobilegeddon The Ultimate Guide

Post on 20-Feb-2017

215 views

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

Kevin Purchase.comGoogles BIG Update

What You Need To Know@kevpurchase

1

WHO AM I?

KEVIN PURCHASEDIGITAL MARKETING MANAGER & ECOMMERCE PROFESSIONALIve worked directly with the following brands:

#@KevPurchase

2

21ST APRIL

Were here today on 21st April3

JUDGEMENT DAY!!!

4

MOBILEGEDDONWHAT IS IT?

5

Translation:If you are receiving mobile traffic from Google, and you dont have a mobile-friendly website, youll be gone from their mobile searches. You have until 21st April (TODAY) to update your site! Their rollout of this change is likely to take a week*.

*http://www.searchenginejournal.com/google-answers-pressing-questions-about-mobile-friendly-algorithm-update/129064/MOBILEGEDDON

What is it?Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

February 26th 2015http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

Entrepreneur Slides

#

@KevPurchase

6

How big is this update in terms of search rankings?This is apparently going to be bigger than Panda or Penguin updates you may have heard of in the past.

Will it affect my desktop rankings?At the moment (and directly), no. Google are splitting the desktop and mobile results. However, other ranking factors may be affected.

How long will it take Google to detect my new mobile-friendly pages?The next time Google crawls your site and detects the changes. So any changes should be pretty quick.

Will the update affect my whole domain?No, mobile rankings are at page level. This means if you have some landing pages that ARE mobile friendly, the fact that the rest of your site is not shouldnt matter, your mobile optimised pages should still rank in the mobile search results. However:

Is there a scale of how mobile friendly my pages are?...

http://moz.com/community/q/google-s-mobile-update-what-we-know-so-far-updated-3-25http://moz.com/blog/9-things-about-googles-mobile-friendly-update

MOBILEGEDDON

What is it?

Entrepreneur Slides

#

@KevPurchase

7

YOUR PAGES ARE EITHER MOBILE-FRIENDLY, OR THEYRE NOTWHICH MEANS YOU WILL HAVE TO ADDRESS ALL MOBILE-FRIENDLY USABILITY RECOMMENDATIONS MADE BY GOOGLE

8

HOW MUCH TRAFFIC COULD YOU LOSE?

9

CHECK YOUR MOBILE TRAFFIC

In Google Analytics1. Acquisition > Overview > Organic Search

2. Select Google

3. Select Segment > Mobile Traffic

Entrepreneur Slides

#

@KevPurchase

10

HOW TO CHECK YOUR WEBSITETO SEE IF YOU WILL STAY IN GOOGLES MOBILE SEARCH RESULTS

11

1. Pull Out Your Mobile & Google YourselfMOBILE COMPATIBILITY CHECK

If you dont have a Mobile-Friendly tag where your description is displayed, then you will have to address mobile usability issues.

Entrepreneur Slides

#

@KevPurchase

12

https://www.google.com/webmasters/tools/mobile-friendly/

2. Run your site (all pages) through Googles Mobile-Friendly testing toolMOBILE COMPATIBILITY CHECK

https://www.google.com/webmasters/tools/mobile-friendly/

Entrepreneur Slides

#

@KevPurchase

13

https://www.google.com/webmasters/tools/

3. Check your Google Webmaster Tools account Search Traffic > Mobile UsabilityMOBILE COMPATIBILITY CHECK

This reports on all your websites pages and their issues, with advice on how to fix.

Entrepreneur Slides

#

@KevPurchase

14

NOW YOU HAVE A CLEAR LIST OF ISSUES TO FIX

15

Rather than having a separate mobile website (and having to sort out SEO complications), go for responsive design. It makes your website fit on almost any screen, and its Googles preferred method of mobile-friendliness.FIX YOUR EXISTING THEMES, OR IF MOBILE IS NEW FOR YOU, GO WITH RESPONSIVE DESIGN

Entrepreneur Slides

#

@KevPurchase

16

Google have confirmed that rollout has started:http://googlewebmastercentral.blogspot.co.uk/2015/04/rolling-out-mobile-friendly-update.htmlThat post was published around 3pm

In the above post, Google confirmed that tablet results wont be affected

Google have released a new FAQs guidehttp://googlewebmastercentral.blogspot.co.uk/2015/04/faqs-april-21st-mobile-friendly.html

No-one is seeing any mobile-based ranking changes just yet.

Although, some big name SEOs have seen desktop fluctuations today. Not sure if this is widespread just yet or localised.

http://mozcast.com/ will be interesting tomorrow

MOBILEGEDDON UPDATE!

On 21st April. 6pm-ish.

Entrepreneur Slides

#

@KevPurchase

17

For SEO & Digital Marketing TipsPLEASE FOLLOW ME

Kevin Purchase.com

@kevpurchasekev@kevinpurchase.com

Entrepreneur Slides

#

@KevPurchase

18