Kevin Purchase.com

Google’s BIG UpdateWhat You Need To Know

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WHO AM I?

KEVIN PURCHASEDIGITAL MARKETING MANAGER & ECOMMERCE PROFESSIONAL

I’ve worked directly with the following brands:

21ST APRIL

JUDGEMENT DAY!!!

MOBILEGEDDONWHAT IS IT?

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Translation:If you are receiving mobile traffic from Google, and you don’t have a mobile-friendly website, you’ll be gone from their mobile searches. You have until 21st April (TODAY) to update your site! Their rollout of this change is likely to take a week*.

*http://www.searchenginejournal.com/google-answers-pressing-questions-about-mobile-friendly-algorithm-update/129064/

MOBILEGEDDONWhat is it?

“Starting April 21, we will be expanding our use of mobile-

friendliness as a ranking signal. This change will affect mobile

searches in all languages worldwide and will have a

significant impact in our search results.”

February 26th 2015http://googlewebmastercentral.blogspot.co.uk/2015/02/

finding-more-mobile-friendly-search.html

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How big is this update in terms of search rankings?This is apparently going to be bigger than Panda or Penguin updates you may have heard of in the past.

Will it affect my desktop rankings?At the moment (and directly), no. Google are splitting the desktop and mobile results. However, other ranking factors may be affected.

How long will it take Google to detect my new mobile-friendly pages?The next time Google crawls your site and detects the changes. So any changes should be

pretty quick.

Will the update affect my whole domain?No, mobile rankings are at page level. This means if you have some landing pages that ARE mobile friendly, the fact that the rest of your site is not shouldn’t matter, your mobile optimised pages should still rank in the mobile search results. However:

Is there a scale of how mobile friendly my pages are?...

http://moz.com/community/q/google-s-mobile-update-what-we-know-so-far-updated-3-25http://moz.com/blog/9-things-about-googles-mobile-friendly-update

MOBILEGEDDONWhat is it?

YOUR PAGES ARE EITHER MOBILE-FRIENDLY, OR THEY’RE

NOTWHICH MEANS YOU WILL HAVE TO ADDRESS ALL MOBILE-FRIENDLY USABILITY RECOMMENDATIONS

MADE BY GOOGLE

HOW MUCH TRAFFIC COULD YOU LOSE?

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CHECK YOUR MOBILE TRAFFICIn Google Analytics

1. Acquisition > Overview > Organic Search

2. Select Google

3. Select Segment > Mobile Traffic

HOW TO CHECK YOUR WEBSITETO SEE IF YOU WILL STAY IN

GOOGLE’S MOBILE SEARCH RESULTS

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1. Pull Out Your Mobile & Google Yourself

MOBILE COMPATIBILITY CHECK

If you don’t have a “Mobile-Friendly” tag where your description is displayed, then you will have to address mobile usability issues.

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https://www.google.com/webmasters/tools/mobile-friendly/

2. Run your site (all pages) through Google’s Mobile-Friendly testing tool

MOBILE COMPATIBILITY CHECK

https://www.google.com/webmasters/tools/mobile-friendly/

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https://www.google.com/webmasters/tools/

3. Check your Google Webmaster Tools account – Search Traffic > Mobile Usability

MOBILE COMPATIBILITY CHECK

This reports on all your website’s pages and their issues, with advice on how to fix.

NOW YOU HAVE A CLEAR LIST OF ISSUES

TO FIX

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Rather than having a separate mobile website (and having to sort out SEO complications), go for responsive design. It makes your website fit on almost any screen, and it’s Google’s preferred method of “mobile-friendliness”.

FIX YOUR EXISTING THEMES, OR IF MOBILE IS NEW FOR YOU, GO WITH RESPONSIVE DESIGN

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@KevPurchase

Google have confirmed that rollout has started:http://googlewebmastercentral.blogspot.co.uk/2015/04/rolling-out-mobile-friendly-update.htmlThat post was published around 3pm

In the above post, Google confirmed that tablet results won’t be affected

Google have released a new FAQs guidehttp://googlewebmastercentral.blogspot.co.uk/2015/04/faqs-april-21st-mobile-friendly.html

No-one is seeing any mobile-based ranking changes just yet.

Although, some big name SEOs have seen desktop fluctuations today. Not sure if this is widespread just yet or localised.

http://mozcast.com/ will be interesting tomorrow

MOBILEGEDDON UPDATE!On 21st April. 6pm-ish.

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Kevin Purchase.com@kevpurchasekev@kevinpurchase.com