mobilegeddon the ultimate guide
Post on 20-Feb-2017
Embed Size (px)
Kevin Purchase.comGoogles BIG Update
What You Need To Know@kevpurchase
WHO AM I?
KEVIN PURCHASEDIGITAL MARKETING MANAGER & ECOMMERCE PROFESSIONALIve worked directly with the following brands:
Were here today on 21st April3
MOBILEGEDDONWHAT IS IT?
Translation:If you are receiving mobile traffic from Google, and you dont have a mobile-friendly website, youll be gone from their mobile searches. You have until 21st April (TODAY) to update your site! Their rollout of this change is likely to take a week*.
What is it?Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
February 26th 2015http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html
How big is this update in terms of search rankings?This is apparently going to be bigger than Panda or Penguin updates you may have heard of in the past.
Will it affect my desktop rankings?At the moment (and directly), no. Google are splitting the desktop and mobile results. However, other ranking factors may be affected.
How long will it take Google to detect my new mobile-friendly pages?The next time Google crawls your site and detects the changes. So any changes should be pretty quick.
Will the update affect my whole domain?No, mobile rankings are at page level. This means if you have some landing pages that ARE mobile friendly, the fact that the rest of your site is not shouldnt matter, your mobile optimised pages should still rank in the mobile search results. However:
Is there a scale of how mobile friendly my pages are?...
What is it?
YOUR PAGES ARE EITHER MOBILE-FRIENDLY, OR THEYRE NOTWHICH MEANS YOU WILL HAVE TO ADDRESS ALL MOBILE-FRIENDLY USABILITY RECOMMENDATIONS MADE BY GOOGLE
HOW MUCH TRAFFIC COULD YOU LOSE?
CHECK YOUR MOBILE TRAFFIC
In Google Analytics1. Acquisition > Overview > Organic Search
2. Select Google
3. Select Segment > Mobile Traffic
HOW TO CHECK YOUR WEBSITETO SEE IF YOU WILL STAY IN GOOGLES MOBILE SEARCH RESULTS
1. Pull Out Your Mobile & Google YourselfMOBILE COMPATIBILITY CHECK
If you dont have a Mobile-Friendly tag where your description is displayed, then you will have to address mobile usability issues.
2. Run your site (all pages) through Googles Mobile-Friendly testing toolMOBILE COMPATIBILITY CHECK
3. Check your Google Webmaster Tools account Search Traffic > Mobile UsabilityMOBILE COMPATIBILITY CHECK
This reports on all your websites pages and their issues, with advice on how to fix.
NOW YOU HAVE A CLEAR LIST OF ISSUES TO FIX
Rather than having a separate mobile website (and having to sort out SEO complications), go for responsive design. It makes your website fit on almost any screen, and its Googles preferred method of mobile-friendliness.FIX YOUR EXISTING THEMES, OR IF MOBILE IS NEW FOR YOU, GO WITH RESPONSIVE DESIGN
Google have confirmed that rollout has started:http://googlewebmastercentral.blogspot.co.uk/2015/04/rolling-out-mobile-friendly-update.htmlThat post was published around 3pm
In the above post, Google confirmed that tablet results wont be affected
Google have released a new FAQs guidehttp://googlewebmastercentral.blogspot.co.uk/2015/04/faqs-april-21st-mobile-friendly.html
No-one is seeing any mobile-based ranking changes just yet.
Although, some big name SEOs have seen desktop fluctuations today. Not sure if this is widespread just yet or localised.
http://mozcast.com/ will be interesting tomorrow
On 21st April. 6pm-ish.
For SEO & Digital Marketing TipsPLEASE FOLLOW ME