guy giles looking local beyond 2010 smart delivery
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Guy GilesBEYOND 2010 – Smart Delivery
Kirklees Council – Looking Local
21st October 2010
• Formally the DigiTV National Project – funded by DCLG
• Now fully owned and operated by Kirklees Council
• Looking Local Starter Kit
• Multiple Channels:
- Digital Television (SKY, Virgin Media, Freeview with modem)
- Other consumer devices e.g. Wii
- Mobile Phones
- Kiosks
• 120 LA’s, HA’s and Health Trusts engaged to date
• Full business case
Our History
The audience
There was a clearly defined audience for Looking Local:
• Digitally excluded, with a focus on the C2, D and E demographic• The elderly• Disabled people
• Evidence suggests that these people are the highest users of public services, the most expensive to service and the most difficult to reach
Results from recent Microsoft UK survey:
• 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate
• 97% Of households have a television – which will have to become digital• • 90% of the adult population owns a mobile phone
• 646 residents completed survey
• 90% believed that Looking Local technology should be used to improve customer service
• 80% residents said they would use Looking Local
• Only 18% of tenants use internet to access services on website
• When asked ‘Why don't you use internet to access website’ the highest response was 'no PC', second, ‘no internet’, third was 'age‘
• 45% of usage is out of office hours, 25% at weekends
Audience research (Sandwell Homes)
T-Seniority
• 88% found the information and services clear and user friendly
• 97% could navigate the service without help
• 100% of participants used email and other areas of interest were highlighted as transport and
health services, news & weather
• 88% found it sufficiently useful or very useful
• 38% used it daily, 30% used it on a weekly basis, 16% monthly and the rest less frequently
• 90% felt more informed with the service
• 80% felt the service enriched their means of communication
• 81% felt the service made their life easier by giving them more autonomy over their life
• 43% felt closer to their family
• 75% felt more confident towards new technology after the trial
• 85% wanted to continue with the service after the trial
Audience research (T-Seniority)
• Only 19% had used a PC before and 18% had accessed the web
But......
• Mobile phones were the most common form of technology used within the group
• Only 16% had ever used a mobile phone for data services
Audience research (T-Seniority)
Text your postcode to:
07786 203957
Mobile – Smart Phones
•30% adults have a 3G phone
•7% adults have an iPhone
•Android growing exponentiallySource: © Netsize 2010 and IPSOS MORI
Mobile – Apps
Schools Admissions
App
Schools Admissions
App
Birmingham City Council
App
Birmingham City Council
AppLooking
LocalApp
LookingLocalApp
Youview TV – Apps meet TV
Guy GilesOperations Manager
email: guy.giles@lookinglocal.gov.uktel: 07973 909663web: www.lookinglocal.gov.uk
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