here comes social advocacy (care2 webinar) 2010.09.28

Here Comes Social Advocacy

Online Advocacy Goes Public

Alan Rosenblatt, Ph.D.

arosenblatt@americanprogressaction.org

Twitter: @CAPAction and @DrDigipol

Facebook.com/AmericanProgressAction

Facebook.com/DrDigipol

The way things were

Campaigns email activists (very few forward it)

Congress gets the email (but no

one knows for sure)

Activists send email to

Congress

• Email is a closed communication loop

• Email was the only online channel to reach Congress

The way things are now

Congress can’t ignore because

the world can see!

Campaigns email activists &

promote on social media

Activists send email to Congress & msg via social

media

Activists sent to email/petition page,

twitter petition, Facebook wall, etc.

Anatomy of a Tweet

Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2

• Publicly targets Member of Congress• Trackable link to measure click throughs• Pushed to hashtag audiences

• Issue specific (#DADT)• State specific (#IA)• Ideological group (#p2)

•Alerts watchdogs• State blogger (@desmoinesdem)• State issue group (@OneIowa)

Organize your social media champions

Measuring URL referrals

Measuring influence

Monitoring social media

Understanding hashtags

Growing your Twitter audience

Case Study: ENOUGH

Here Comes Social Advocacy

Online Advocacy Goes Public

Alan Rosenblatt, Ph.D.

arosenblatt@americanprogressaction.org

Twitter: @CAPAction and @DrDigipol

Facebook.com/AmericanProgressAction

Facebook.com/DrDigipol