hifttar
Post on 20-May-2015
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Husnain AhmadIrfan AsgharFarhan MahmoodTamour ayubAbdul RehmanRizwan Ahmad
Features of HIFTAR
OUR VISION To be a world class, innovative and progressive
organization and to build Pakistan’s more desirable brand.
OUR MISSIONTo create wealth for all the stake-holder by building highly successful business based on a customer centric approach and to contribute to the community.
Secondary Research
Primary Research
RESEARCH
Segmentation •Demographic
Education•Primary•High School•College and University
Occupation•Salary Based person•Self Employed•Managerial Level Employees
OUR TARGET MARKET
•Students• college and University•Business persons• Managerial level
TARGETING
Vals Frame Work
•Innovators•Experiancers
Compliant Individuals
Aggressive Individuals
Neo-Freudian Theory
Sensory Input Sensory Store Working Memory Long Term Memory
Information Processing & Memory
Learning Theories
OBSERVATIONAL LEARNING
Brand Ambassador
Hiftar
Cognition
Affection
Conation
Tri-component Attitude Model
Structural Model
Impact Of HIFTAR On Culture
Email Marketing
Online Marketing
Promotional Strategies Of HIFTAR
1. Social Network
2 .Brand Ambassadors
3.Tv Radio and Print Media
4.BillBoards
5.Blogs Outreach
Post Purchase Behavior
Pre Purchase Behavior
Extensive Problem solving
Expansion of target market New outlets Repairing and Training facility Free delivery and Ordering ease Video recording facility Call center facility
Future Recommendations
Future Recommendation Of HIFTAR
HIFTAR is going to be a market leader
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