how cloud computing and analytics enhance efficiency and the wimbledon experience
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7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 14
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 24
IBM Cloud and Analytics
2
One example o this has been IBMrsquos use o cloud computing at The Championships This provides the ability to add and deprovisionhardware and so tware quickly as and when demand requires ndash saving
costs and energy
IBM was also able to support the Clubrsquos online and interactive ambitionsDuring the tournament the website saw a tremendous volume o tra c
with 15 million unique visitors and 451 million page views It also acedup to 80000 cyber incidents each day By providing a scalable robustand secure website these threats were mitigated protecting data andensuring the website was available and responsive 247
Wimbledoncom runs on the IBM SmartCloud trade Enterprise andSmartCloud Enterprise+ in rastructure that allows dynamic provisioningdeprovisioning o resources ideal or uctuating requirements across
the sporting year This highly optimised environment can cope withrapid increases in users whilst simultaneously lowering the cost per user
This enables Wimbledon to deal with tremendous year-to-year growthin tra c increased user demand and rees up operational budget ornew investments
An innovative eature o the cloud service provided by IBM to Wimbledon is that the same in rastructure also hosts the other threetennis Grand Slams the Tony Awards in entertainment and the Mastersand US Open Gol tournaments These events have similarly demandingrequirements Sharing in this way creates a signifcant economy o scale
and allows each event to beneft rom a world-class in rastructure
Business Beneftsbull IBMrsquos cloud services to the AELTC saved
the Club costs and energy as it was ableto add or remove hardware and softwareas demand required
bull A scalable robust and secure websitewithstood up to 80000 attacks each dayof the tournament had 15 million uniquevisitors and 451 million page views
bull Data analytics allowed IBM to collectdata about every game set and matchproviding real-time information to themedia spectators online visitors andeven the coaches
bull IBM PointStream holds more than 39million data points enabling insight intothe key areas for players to work on toincrease the potential for winning
bull IBM SecondSight is unique in producingreal-time statistics which track everymove a player makes on the tennis court
Bursting out o the Cloud plan or the unexpected
The combined events produced
bull 36 million unique views
bull 9 million visits
bull 512 million page views
bull 32 million HTML scorespage downloads
bull 27 million desktop leaderboardand IBM SlamTracker trade downloads
In 2009 the US Open Golf overran due to bad weather This meant that the IBM infrastructure had to quickly scale up to accommodateboth the start of Wimbledon and the last day of the golf
Unique users Visits Page views Concurrentusers HTML scores Desktop
leaderboard
Wimbledonorg (Day 1) 1466022 3425824 30085123 144987 1257090 841631
USOPENcom (Monday play) 2149354 5655078 21182822 518906 1999617 1894477
10000000
0
20000000
30000000
40000000
50000000
60000000
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 34
IBM Cloud and Analytics
3
David Provan IBM Senior IT Specialist states ldquoOur hosting team hasdone a lot o work on what we re er to as our private cloud so we canlook at extra volume and provision a new load within three minutes
This means we can handle more and better respond to trends yet keepcontrol o costs and energy usagerdquo
A better online Wimbledon experience The AELTC wants to be at the ore ront o new innovations that willenhance the stakeholder experience The use o data analytics at the2011 Championship is a great example o this commitment
IBM collects data about every point game set and match across the whole tournament Each individual point played has numerous datapoints associated with it ndash rom the speed o the serve to rally counts
rom oot aults to whether returns were orehand or backhand etc
All o these data points are collected and displayed in real-timeproviding a wealth o in ormation to everyone online or at Wimbledonitsel The BBC can instantly provide data and statistics on every aspecto the game enabling commentators to discuss more in-depth statisticslive on air A coach can also use them to analyse what their player couldchange to give them a better chance o winning and ans around the
world get instant access through the web or smartphone apps
Never missing the point Another solution that allows everyone rom ans to press to get more
engaged in The Championship is IBM PointStream ndash a tool thatprovides real-time insight into what could happen in any given matchbased on historical data patterns
IBM analysts have gathered together fve yearsrsquo worth o Grand Slamdata into a data warehouse (more than 39 million data points) andanalysed it using SPSS reg predictive analytics so tware From this they can glean which milestones (lsquokeysrsquo) need to be achieved by each playerin order or them to increase their chance to win The progress o livematches is then measured against these lsquokeysrsquo to provide additionalinsight into the momentum and direction o the game ldquoPointStreamenables more insight ul choices by players who can see what they needto achieve in order to beat their opponent and adds to the excitemento those watching the gamerdquo says Alan Flack IBM ProgrammeExecutive or the Championships
David Provan says ldquoUltimately we are taking data and repurposing itinto something that gives people greater insight ndash in this case to betterunderstand the science behind a game o tennisrdquo
IBM is pioneering the use o similar techniques in the businessenvironment I a business can defne and present the three (or more)most important aspects or variables that it must ocus on ndash at a particular
point in time ndash in order to achieve an objective this can have asignifcant impact on business per ormance
Solution ComponentsData Centresbull IBM POWER7 reg
bull IBM AIX6reg Linuxbull IBM System x reg x3650rsquosbull IBM Director Active Energy Managerbull IBM WebSphere reg VE ndash planned for 2011bull IBM WebSphere Application Server v70bull IBM WebSphere Message Brokerbull IBM DB2reg v95bull IBM WebSphere Replication Server V91bull IBM WebSphere Business Events eXtreme Scale v70bull IBM WebSphere MQ 60
Securitybull IBM Proventia reg Network Internet
Intrusion Prevention System (IPS)bull IBM Proventia Management SiteProtectorbull IBM SiteProtector SecurityFusion Modulebull IBM Proventia Network Anomaly Detection
System (ADS)bull IBM Tivolireg Security Compliance Manager (TSCM)bull IBM Rational reg Performance Tester (2011 Masters)bull IBM Rational App Scan (2011 Masters)bull IBM Rational Policy Tester (Privacy Module)
Systems Managementbull IBM Tivoli Monitoring v62 (ITM) w Tivoli
Enterprise Console reg (TEC)bull IBM Tivoli Netcool reg OMNIbusbull IBM Tivoli Provisioning Manager (TPM) ndash
planned for 2011bull IBM Tivoli Usage and Accounting Manager ndash planned for 2011
bull IBM Tivoli Composite Application Manager(ITCAM) for WebSphere
bull IBM Tivoli Composite Application Manager(ITCAM) for Internet Services Monitoring (ISM)
bull IBM Tivoli Composite Application Manager(ITCAM) for Web servers
bull IBM Tivoli Application Dependency DiscoveryManager (TADDM)
bull IBM Tivoli Monitoring for Databasesbull IBM Tivoli OMEGAMON reg XE for Messaging
In ormation Managementbull IBM Tivoli Data Warehouse (TDW)bull IBM DS4800 Storage Area Network (SAN)
Scoringbull IBM System x x3650rsquosbull IBM DB2 v91
Publishingbull IBM System x x3650rsquosbull IBM DB2 v91bull IBM WebSphere Application Server v61bull IBM WebSphere Portal v61bull IBM Lotus reg Web Content Management v61
Stagingbull IBM DB2 v91
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 44
GTC03040-GBEN-01
Such analytical modelling techniques based on detailed evaluationo historical patterns and using SPSS predictive analytics have beenapplied to multiple business challenges in the areas o attracting more
customers retaining existing customers growing customer value as well as unearthing raud and evaluating various kinds o operational risks
Performance monitoring Another solution delivering a richer analytical experience is IBMrsquosSecondSight ndash the real-time tracking o player movement includingdirection speed and distance covered
This was piloted on court 18 in the 2011 tournament where it trackedthe movements o up to our players simultaneously It providedstatistics such as who had run the urthest during the game and who
was the astest This provided real opportunity or ans press coachesand the players themselves to fnd out more about per ormance as wellas scores and strategies For the pro essionals it could also provide
valuable insight into key areas or development and improvement
IBM United Kingdom LimitedPO Box 41North HarbourPortsmouthHampshirePO6 3AU
Tel 0870 010 2503ibmcomservicesuk
IBM Ireland LimitedOldbrook House24-32 Pembroke RoadDublin 4
Tel 1890 200 392ibmcomservicesie
The IBM home page can be ound at ibmcom
IBM the IBM logo ibmcom AIX DB2 IBM SmartCloudLotus Netcool OMEGAMON POWER7 Proventia RationalSlamTracker SPSS System x Tivoli Tivoli Enterprise Consoleand WebSphere are trademarks or registered trademarks o International Business Machines Corporation in the United Statesother countries or both I these and other IBM trademarkedterms are marked on their frst occurrence in this in ormation
with a trademark symbol (reg or trade) these symbols indicateUS registered or common law trademarks owned by IBM atthe time this in ormation was published Such trademarks may also be registered or common law trademarks in other countries
A current list o IBM trademarks is available on the Web atldquoCopyright and trademark in ormationrdquo at ibmcom legal copytradeshtml
Linux is a registered trademark o Linus Torvalds in theUnited States other countries or both
Other product company or service names may be trademarksor service marks o others
Re erences in this publication to IBM products programs orservices do not imply that IBM intends to make these availablein all countries in which IBM operates Any re erence to an IBMproduct program or service is not intended to imply that only IBM products programs or services may be used Any unctionally equivalent product program or service may be used instead
IBM hardware products are manu actured rom new parts ornew and used parts In some cases the hardware product may not be new and may have been previously installed RegardlessIBM warranty terms apply
This case study illustrates how one IBM customer uses IBMandor Business Partner technologiesservices Many actorshave contributed to the results and benefts described IBMdoes not guarantee comparable results All in ormationcontained herein was provided by the eatured customer andor Business Partner IBM does not attest to its accuracy
IBM does not provide legal accounting or audit advice orrepresent or warrant that its products or services ensurecompliance with laws Clients are responsible or compliance
with applicable securities laws and regulations includingnational laws and regulations
This publication is or general guidance only In ormation issubject to change without notice Please contact your localIBM sales o ce or reseller or latest in ormation on IBMproducts and services
copy Copyright IBM Corporation 2012 All Rights Reserved
Please Recycle
ldquoWe are steeped in history at Wimbledon and areof course passionate and proud of our heritage At the same time working with a partner like IBM welook forward to continued innovation to help share
the beauty and thrill of being at Wimbledon withour fans around the world ndash however they engagewith usrdquo
ndash Mike Desmond Commercial Director of the AELTC
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 24
IBM Cloud and Analytics
2
One example o this has been IBMrsquos use o cloud computing at The Championships This provides the ability to add and deprovisionhardware and so tware quickly as and when demand requires ndash saving
costs and energy
IBM was also able to support the Clubrsquos online and interactive ambitionsDuring the tournament the website saw a tremendous volume o tra c
with 15 million unique visitors and 451 million page views It also acedup to 80000 cyber incidents each day By providing a scalable robustand secure website these threats were mitigated protecting data andensuring the website was available and responsive 247
Wimbledoncom runs on the IBM SmartCloud trade Enterprise andSmartCloud Enterprise+ in rastructure that allows dynamic provisioningdeprovisioning o resources ideal or uctuating requirements across
the sporting year This highly optimised environment can cope withrapid increases in users whilst simultaneously lowering the cost per user
This enables Wimbledon to deal with tremendous year-to-year growthin tra c increased user demand and rees up operational budget ornew investments
An innovative eature o the cloud service provided by IBM to Wimbledon is that the same in rastructure also hosts the other threetennis Grand Slams the Tony Awards in entertainment and the Mastersand US Open Gol tournaments These events have similarly demandingrequirements Sharing in this way creates a signifcant economy o scale
and allows each event to beneft rom a world-class in rastructure
Business Beneftsbull IBMrsquos cloud services to the AELTC saved
the Club costs and energy as it was ableto add or remove hardware and softwareas demand required
bull A scalable robust and secure websitewithstood up to 80000 attacks each dayof the tournament had 15 million uniquevisitors and 451 million page views
bull Data analytics allowed IBM to collectdata about every game set and matchproviding real-time information to themedia spectators online visitors andeven the coaches
bull IBM PointStream holds more than 39million data points enabling insight intothe key areas for players to work on toincrease the potential for winning
bull IBM SecondSight is unique in producingreal-time statistics which track everymove a player makes on the tennis court
Bursting out o the Cloud plan or the unexpected
The combined events produced
bull 36 million unique views
bull 9 million visits
bull 512 million page views
bull 32 million HTML scorespage downloads
bull 27 million desktop leaderboardand IBM SlamTracker trade downloads
In 2009 the US Open Golf overran due to bad weather This meant that the IBM infrastructure had to quickly scale up to accommodateboth the start of Wimbledon and the last day of the golf
Unique users Visits Page views Concurrentusers HTML scores Desktop
leaderboard
Wimbledonorg (Day 1) 1466022 3425824 30085123 144987 1257090 841631
USOPENcom (Monday play) 2149354 5655078 21182822 518906 1999617 1894477
10000000
0
20000000
30000000
40000000
50000000
60000000
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 34
IBM Cloud and Analytics
3
David Provan IBM Senior IT Specialist states ldquoOur hosting team hasdone a lot o work on what we re er to as our private cloud so we canlook at extra volume and provision a new load within three minutes
This means we can handle more and better respond to trends yet keepcontrol o costs and energy usagerdquo
A better online Wimbledon experience The AELTC wants to be at the ore ront o new innovations that willenhance the stakeholder experience The use o data analytics at the2011 Championship is a great example o this commitment
IBM collects data about every point game set and match across the whole tournament Each individual point played has numerous datapoints associated with it ndash rom the speed o the serve to rally counts
rom oot aults to whether returns were orehand or backhand etc
All o these data points are collected and displayed in real-timeproviding a wealth o in ormation to everyone online or at Wimbledonitsel The BBC can instantly provide data and statistics on every aspecto the game enabling commentators to discuss more in-depth statisticslive on air A coach can also use them to analyse what their player couldchange to give them a better chance o winning and ans around the
world get instant access through the web or smartphone apps
Never missing the point Another solution that allows everyone rom ans to press to get more
engaged in The Championship is IBM PointStream ndash a tool thatprovides real-time insight into what could happen in any given matchbased on historical data patterns
IBM analysts have gathered together fve yearsrsquo worth o Grand Slamdata into a data warehouse (more than 39 million data points) andanalysed it using SPSS reg predictive analytics so tware From this they can glean which milestones (lsquokeysrsquo) need to be achieved by each playerin order or them to increase their chance to win The progress o livematches is then measured against these lsquokeysrsquo to provide additionalinsight into the momentum and direction o the game ldquoPointStreamenables more insight ul choices by players who can see what they needto achieve in order to beat their opponent and adds to the excitemento those watching the gamerdquo says Alan Flack IBM ProgrammeExecutive or the Championships
David Provan says ldquoUltimately we are taking data and repurposing itinto something that gives people greater insight ndash in this case to betterunderstand the science behind a game o tennisrdquo
IBM is pioneering the use o similar techniques in the businessenvironment I a business can defne and present the three (or more)most important aspects or variables that it must ocus on ndash at a particular
point in time ndash in order to achieve an objective this can have asignifcant impact on business per ormance
Solution ComponentsData Centresbull IBM POWER7 reg
bull IBM AIX6reg Linuxbull IBM System x reg x3650rsquosbull IBM Director Active Energy Managerbull IBM WebSphere reg VE ndash planned for 2011bull IBM WebSphere Application Server v70bull IBM WebSphere Message Brokerbull IBM DB2reg v95bull IBM WebSphere Replication Server V91bull IBM WebSphere Business Events eXtreme Scale v70bull IBM WebSphere MQ 60
Securitybull IBM Proventia reg Network Internet
Intrusion Prevention System (IPS)bull IBM Proventia Management SiteProtectorbull IBM SiteProtector SecurityFusion Modulebull IBM Proventia Network Anomaly Detection
System (ADS)bull IBM Tivolireg Security Compliance Manager (TSCM)bull IBM Rational reg Performance Tester (2011 Masters)bull IBM Rational App Scan (2011 Masters)bull IBM Rational Policy Tester (Privacy Module)
Systems Managementbull IBM Tivoli Monitoring v62 (ITM) w Tivoli
Enterprise Console reg (TEC)bull IBM Tivoli Netcool reg OMNIbusbull IBM Tivoli Provisioning Manager (TPM) ndash
planned for 2011bull IBM Tivoli Usage and Accounting Manager ndash planned for 2011
bull IBM Tivoli Composite Application Manager(ITCAM) for WebSphere
bull IBM Tivoli Composite Application Manager(ITCAM) for Internet Services Monitoring (ISM)
bull IBM Tivoli Composite Application Manager(ITCAM) for Web servers
bull IBM Tivoli Application Dependency DiscoveryManager (TADDM)
bull IBM Tivoli Monitoring for Databasesbull IBM Tivoli OMEGAMON reg XE for Messaging
In ormation Managementbull IBM Tivoli Data Warehouse (TDW)bull IBM DS4800 Storage Area Network (SAN)
Scoringbull IBM System x x3650rsquosbull IBM DB2 v91
Publishingbull IBM System x x3650rsquosbull IBM DB2 v91bull IBM WebSphere Application Server v61bull IBM WebSphere Portal v61bull IBM Lotus reg Web Content Management v61
Stagingbull IBM DB2 v91
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 44
GTC03040-GBEN-01
Such analytical modelling techniques based on detailed evaluationo historical patterns and using SPSS predictive analytics have beenapplied to multiple business challenges in the areas o attracting more
customers retaining existing customers growing customer value as well as unearthing raud and evaluating various kinds o operational risks
Performance monitoring Another solution delivering a richer analytical experience is IBMrsquosSecondSight ndash the real-time tracking o player movement includingdirection speed and distance covered
This was piloted on court 18 in the 2011 tournament where it trackedthe movements o up to our players simultaneously It providedstatistics such as who had run the urthest during the game and who
was the astest This provided real opportunity or ans press coachesand the players themselves to fnd out more about per ormance as wellas scores and strategies For the pro essionals it could also provide
valuable insight into key areas or development and improvement
IBM United Kingdom LimitedPO Box 41North HarbourPortsmouthHampshirePO6 3AU
Tel 0870 010 2503ibmcomservicesuk
IBM Ireland LimitedOldbrook House24-32 Pembroke RoadDublin 4
Tel 1890 200 392ibmcomservicesie
The IBM home page can be ound at ibmcom
IBM the IBM logo ibmcom AIX DB2 IBM SmartCloudLotus Netcool OMEGAMON POWER7 Proventia RationalSlamTracker SPSS System x Tivoli Tivoli Enterprise Consoleand WebSphere are trademarks or registered trademarks o International Business Machines Corporation in the United Statesother countries or both I these and other IBM trademarkedterms are marked on their frst occurrence in this in ormation
with a trademark symbol (reg or trade) these symbols indicateUS registered or common law trademarks owned by IBM atthe time this in ormation was published Such trademarks may also be registered or common law trademarks in other countries
A current list o IBM trademarks is available on the Web atldquoCopyright and trademark in ormationrdquo at ibmcom legal copytradeshtml
Linux is a registered trademark o Linus Torvalds in theUnited States other countries or both
Other product company or service names may be trademarksor service marks o others
Re erences in this publication to IBM products programs orservices do not imply that IBM intends to make these availablein all countries in which IBM operates Any re erence to an IBMproduct program or service is not intended to imply that only IBM products programs or services may be used Any unctionally equivalent product program or service may be used instead
IBM hardware products are manu actured rom new parts ornew and used parts In some cases the hardware product may not be new and may have been previously installed RegardlessIBM warranty terms apply
This case study illustrates how one IBM customer uses IBMandor Business Partner technologiesservices Many actorshave contributed to the results and benefts described IBMdoes not guarantee comparable results All in ormationcontained herein was provided by the eatured customer andor Business Partner IBM does not attest to its accuracy
IBM does not provide legal accounting or audit advice orrepresent or warrant that its products or services ensurecompliance with laws Clients are responsible or compliance
with applicable securities laws and regulations includingnational laws and regulations
This publication is or general guidance only In ormation issubject to change without notice Please contact your localIBM sales o ce or reseller or latest in ormation on IBMproducts and services
copy Copyright IBM Corporation 2012 All Rights Reserved
Please Recycle
ldquoWe are steeped in history at Wimbledon and areof course passionate and proud of our heritage At the same time working with a partner like IBM welook forward to continued innovation to help share
the beauty and thrill of being at Wimbledon withour fans around the world ndash however they engagewith usrdquo
ndash Mike Desmond Commercial Director of the AELTC
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 34
IBM Cloud and Analytics
3
David Provan IBM Senior IT Specialist states ldquoOur hosting team hasdone a lot o work on what we re er to as our private cloud so we canlook at extra volume and provision a new load within three minutes
This means we can handle more and better respond to trends yet keepcontrol o costs and energy usagerdquo
A better online Wimbledon experience The AELTC wants to be at the ore ront o new innovations that willenhance the stakeholder experience The use o data analytics at the2011 Championship is a great example o this commitment
IBM collects data about every point game set and match across the whole tournament Each individual point played has numerous datapoints associated with it ndash rom the speed o the serve to rally counts
rom oot aults to whether returns were orehand or backhand etc
All o these data points are collected and displayed in real-timeproviding a wealth o in ormation to everyone online or at Wimbledonitsel The BBC can instantly provide data and statistics on every aspecto the game enabling commentators to discuss more in-depth statisticslive on air A coach can also use them to analyse what their player couldchange to give them a better chance o winning and ans around the
world get instant access through the web or smartphone apps
Never missing the point Another solution that allows everyone rom ans to press to get more
engaged in The Championship is IBM PointStream ndash a tool thatprovides real-time insight into what could happen in any given matchbased on historical data patterns
IBM analysts have gathered together fve yearsrsquo worth o Grand Slamdata into a data warehouse (more than 39 million data points) andanalysed it using SPSS reg predictive analytics so tware From this they can glean which milestones (lsquokeysrsquo) need to be achieved by each playerin order or them to increase their chance to win The progress o livematches is then measured against these lsquokeysrsquo to provide additionalinsight into the momentum and direction o the game ldquoPointStreamenables more insight ul choices by players who can see what they needto achieve in order to beat their opponent and adds to the excitemento those watching the gamerdquo says Alan Flack IBM ProgrammeExecutive or the Championships
David Provan says ldquoUltimately we are taking data and repurposing itinto something that gives people greater insight ndash in this case to betterunderstand the science behind a game o tennisrdquo
IBM is pioneering the use o similar techniques in the businessenvironment I a business can defne and present the three (or more)most important aspects or variables that it must ocus on ndash at a particular
point in time ndash in order to achieve an objective this can have asignifcant impact on business per ormance
Solution ComponentsData Centresbull IBM POWER7 reg
bull IBM AIX6reg Linuxbull IBM System x reg x3650rsquosbull IBM Director Active Energy Managerbull IBM WebSphere reg VE ndash planned for 2011bull IBM WebSphere Application Server v70bull IBM WebSphere Message Brokerbull IBM DB2reg v95bull IBM WebSphere Replication Server V91bull IBM WebSphere Business Events eXtreme Scale v70bull IBM WebSphere MQ 60
Securitybull IBM Proventia reg Network Internet
Intrusion Prevention System (IPS)bull IBM Proventia Management SiteProtectorbull IBM SiteProtector SecurityFusion Modulebull IBM Proventia Network Anomaly Detection
System (ADS)bull IBM Tivolireg Security Compliance Manager (TSCM)bull IBM Rational reg Performance Tester (2011 Masters)bull IBM Rational App Scan (2011 Masters)bull IBM Rational Policy Tester (Privacy Module)
Systems Managementbull IBM Tivoli Monitoring v62 (ITM) w Tivoli
Enterprise Console reg (TEC)bull IBM Tivoli Netcool reg OMNIbusbull IBM Tivoli Provisioning Manager (TPM) ndash
planned for 2011bull IBM Tivoli Usage and Accounting Manager ndash planned for 2011
bull IBM Tivoli Composite Application Manager(ITCAM) for WebSphere
bull IBM Tivoli Composite Application Manager(ITCAM) for Internet Services Monitoring (ISM)
bull IBM Tivoli Composite Application Manager(ITCAM) for Web servers
bull IBM Tivoli Application Dependency DiscoveryManager (TADDM)
bull IBM Tivoli Monitoring for Databasesbull IBM Tivoli OMEGAMON reg XE for Messaging
In ormation Managementbull IBM Tivoli Data Warehouse (TDW)bull IBM DS4800 Storage Area Network (SAN)
Scoringbull IBM System x x3650rsquosbull IBM DB2 v91
Publishingbull IBM System x x3650rsquosbull IBM DB2 v91bull IBM WebSphere Application Server v61bull IBM WebSphere Portal v61bull IBM Lotus reg Web Content Management v61
Stagingbull IBM DB2 v91
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 44
GTC03040-GBEN-01
Such analytical modelling techniques based on detailed evaluationo historical patterns and using SPSS predictive analytics have beenapplied to multiple business challenges in the areas o attracting more
customers retaining existing customers growing customer value as well as unearthing raud and evaluating various kinds o operational risks
Performance monitoring Another solution delivering a richer analytical experience is IBMrsquosSecondSight ndash the real-time tracking o player movement includingdirection speed and distance covered
This was piloted on court 18 in the 2011 tournament where it trackedthe movements o up to our players simultaneously It providedstatistics such as who had run the urthest during the game and who
was the astest This provided real opportunity or ans press coachesand the players themselves to fnd out more about per ormance as wellas scores and strategies For the pro essionals it could also provide
valuable insight into key areas or development and improvement
IBM United Kingdom LimitedPO Box 41North HarbourPortsmouthHampshirePO6 3AU
Tel 0870 010 2503ibmcomservicesuk
IBM Ireland LimitedOldbrook House24-32 Pembroke RoadDublin 4
Tel 1890 200 392ibmcomservicesie
The IBM home page can be ound at ibmcom
IBM the IBM logo ibmcom AIX DB2 IBM SmartCloudLotus Netcool OMEGAMON POWER7 Proventia RationalSlamTracker SPSS System x Tivoli Tivoli Enterprise Consoleand WebSphere are trademarks or registered trademarks o International Business Machines Corporation in the United Statesother countries or both I these and other IBM trademarkedterms are marked on their frst occurrence in this in ormation
with a trademark symbol (reg or trade) these symbols indicateUS registered or common law trademarks owned by IBM atthe time this in ormation was published Such trademarks may also be registered or common law trademarks in other countries
A current list o IBM trademarks is available on the Web atldquoCopyright and trademark in ormationrdquo at ibmcom legal copytradeshtml
Linux is a registered trademark o Linus Torvalds in theUnited States other countries or both
Other product company or service names may be trademarksor service marks o others
Re erences in this publication to IBM products programs orservices do not imply that IBM intends to make these availablein all countries in which IBM operates Any re erence to an IBMproduct program or service is not intended to imply that only IBM products programs or services may be used Any unctionally equivalent product program or service may be used instead
IBM hardware products are manu actured rom new parts ornew and used parts In some cases the hardware product may not be new and may have been previously installed RegardlessIBM warranty terms apply
This case study illustrates how one IBM customer uses IBMandor Business Partner technologiesservices Many actorshave contributed to the results and benefts described IBMdoes not guarantee comparable results All in ormationcontained herein was provided by the eatured customer andor Business Partner IBM does not attest to its accuracy
IBM does not provide legal accounting or audit advice orrepresent or warrant that its products or services ensurecompliance with laws Clients are responsible or compliance
with applicable securities laws and regulations includingnational laws and regulations
This publication is or general guidance only In ormation issubject to change without notice Please contact your localIBM sales o ce or reseller or latest in ormation on IBMproducts and services
copy Copyright IBM Corporation 2012 All Rights Reserved
Please Recycle
ldquoWe are steeped in history at Wimbledon and areof course passionate and proud of our heritage At the same time working with a partner like IBM welook forward to continued innovation to help share
the beauty and thrill of being at Wimbledon withour fans around the world ndash however they engagewith usrdquo
ndash Mike Desmond Commercial Director of the AELTC
7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience
httpslidepdfcomreaderfullhow-cloud-computing-and-analytics-enhance-efficiency-and-the-wimbledon-experience 44
GTC03040-GBEN-01
Such analytical modelling techniques based on detailed evaluationo historical patterns and using SPSS predictive analytics have beenapplied to multiple business challenges in the areas o attracting more
customers retaining existing customers growing customer value as well as unearthing raud and evaluating various kinds o operational risks
Performance monitoring Another solution delivering a richer analytical experience is IBMrsquosSecondSight ndash the real-time tracking o player movement includingdirection speed and distance covered
This was piloted on court 18 in the 2011 tournament where it trackedthe movements o up to our players simultaneously It providedstatistics such as who had run the urthest during the game and who
was the astest This provided real opportunity or ans press coachesand the players themselves to fnd out more about per ormance as wellas scores and strategies For the pro essionals it could also provide
valuable insight into key areas or development and improvement
IBM United Kingdom LimitedPO Box 41North HarbourPortsmouthHampshirePO6 3AU
Tel 0870 010 2503ibmcomservicesuk
IBM Ireland LimitedOldbrook House24-32 Pembroke RoadDublin 4
Tel 1890 200 392ibmcomservicesie
The IBM home page can be ound at ibmcom
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ldquoWe are steeped in history at Wimbledon and areof course passionate and proud of our heritage At the same time working with a partner like IBM welook forward to continued innovation to help share
the beauty and thrill of being at Wimbledon withour fans around the world ndash however they engagewith usrdquo
ndash Mike Desmond Commercial Director of the AELTC
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