how do you reach the man on the street with social media?

How do you reach

the man on the street?

That all depends on the man

Are you talking about…

this man?

http://www.theinvolverblog.com/wp-content/uploads/2009/03/man-on-street1.jpg

this man?

http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg

this man?

or both?

Of course, we can’t forget the ladies…

Are we talking about…

this woman?

http://www.vincos.it/images/wp-content/uploads/2010/01/Dubai-Old-Woman.jpg

this woman?

or both?

How do we reach each of them…

…in meaningful ways?

Give this man a place to solve

his problems.

Online community of government colleagues

helping each other to do their jobs better.

Mission: “Connect government to

improve government”

50.37 %

13.14 %

14.83%

9.18%

12.48%Federal Government

State Government

Local Government

Industry/Gov’t Con-tractors

Other (i.e. non-profit, academia & Interna-tional Gov’t)

Average Age:

43

“Knowledge Network”

1. Learn from each other online.

2. Learn from each other in person.

“Knowledge Network”

3. Learn from each other one-on-one.

“Knowledge Network”

4. Learn from experts via webinars.

“Knowledge Network”

5. Learn from experts via podcasts.

“Knowledge Network”

6. Learn from guides and infographics.

“Knowledge Network”

7. Partner with press to promote the positive.

“Knowledge Network”

Give this man more than

a smile…give him a voice.

Who else

needs a voice

in Israel?

Give this woman peace

of mind…

The blog went viral and trended on Twitter; the traffic was so overwhelming that it crashed the CDC blog server. Although only $87 was spent, the campaign achieved an estimated 3.6 billion impressions and had an estimated marketing value of $3.4 million.

Give this woman

a cell phone!

http://www.jpost.com/LandedPages/PrintArticle.aspx?id=282573

On second thought,give this womana smart phone!

So…how do you reach the man on the street?

Engage

Empower

Educate

Equip

ביחד אנחנו אחד

Andrew@GovLoop.com

LinkedIn.com/in/AndrewKrzmarzick

202-352-1806

@krazykriz

תודה