how do you reach the man on the street with social media?

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How do you reach the man on the street?

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"Tedx-Style" talk delivered on September 5, 2012, in Tel Aviv, Israel, for HaSadna. http://www.hasadna.org.il/

TRANSCRIPT

Page 1: How Do You Reach the Man on the Street with Social Media?

How do you reach

the man on the street?

Page 2: How Do You Reach the Man on the Street with Social Media?

That all depends on the man

Page 3: How Do You Reach the Man on the Street with Social Media?

Are you talking about…

Page 4: How Do You Reach the Man on the Street with Social Media?

this man?

http://www.theinvolverblog.com/wp-content/uploads/2009/03/man-on-street1.jpg

Page 5: How Do You Reach the Man on the Street with Social Media?

this man?

http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg

this man?

Page 6: How Do You Reach the Man on the Street with Social Media?

or both?

Page 7: How Do You Reach the Man on the Street with Social Media?

Of course, we can’t forget the ladies…

Page 8: How Do You Reach the Man on the Street with Social Media?

Are we talking about…

Page 9: How Do You Reach the Man on the Street with Social Media?

this woman?

Page 10: How Do You Reach the Man on the Street with Social Media?

http://www.vincos.it/images/wp-content/uploads/2010/01/Dubai-Old-Woman.jpg

this woman?

Page 11: How Do You Reach the Man on the Street with Social Media?

or both?

Page 12: How Do You Reach the Man on the Street with Social Media?

How do we reach each of them…

…in meaningful ways?

Page 13: How Do You Reach the Man on the Street with Social Media?

Give this man a place to solve

his problems.

Page 14: How Do You Reach the Man on the Street with Social Media?

Online community of government colleagues

helping each other to do their jobs better.

Mission: “Connect government to

improve government”

Page 15: How Do You Reach the Man on the Street with Social Media?

50.37 %

13.14 %

14.83%

9.18%

12.48%Federal Government

State Government

Local Government

Industry/Gov’t Con-tractors

Other (i.e. non-profit, academia & Interna-tional Gov’t)

Average Age:

43

Page 16: How Do You Reach the Man on the Street with Social Media?

“Knowledge Network”

1. Learn from each other online.

Page 17: How Do You Reach the Man on the Street with Social Media?

2. Learn from each other in person.

“Knowledge Network”

Page 18: How Do You Reach the Man on the Street with Social Media?

3. Learn from each other one-on-one.

“Knowledge Network”

Page 19: How Do You Reach the Man on the Street with Social Media?

4. Learn from experts via webinars.

“Knowledge Network”

Page 20: How Do You Reach the Man on the Street with Social Media?

5. Learn from experts via podcasts.

“Knowledge Network”

Page 21: How Do You Reach the Man on the Street with Social Media?

6. Learn from guides and infographics.

“Knowledge Network”

Page 22: How Do You Reach the Man on the Street with Social Media?

Page 23: How Do You Reach the Man on the Street with Social Media?

Page 24: How Do You Reach the Man on the Street with Social Media?

Page 25: How Do You Reach the Man on the Street with Social Media?

Page 26: How Do You Reach the Man on the Street with Social Media?

7. Partner with press to promote the positive.

“Knowledge Network”

Page 27: How Do You Reach the Man on the Street with Social Media?

Page 28: How Do You Reach the Man on the Street with Social Media?

Page 29: How Do You Reach the Man on the Street with Social Media?

Give this man more than

a smile…give him a voice.

Page 30: How Do You Reach the Man on the Street with Social Media?

Who else

needs a voice

in Israel?

Page 31: How Do You Reach the Man on the Street with Social Media?

Give this woman peace

of mind…

Page 32: How Do You Reach the Man on the Street with Social Media?

Page 33: How Do You Reach the Man on the Street with Social Media?

Page 34: How Do You Reach the Man on the Street with Social Media?

The blog went viral and trended on Twitter; the traffic was so overwhelming that it crashed the CDC blog server. Although only $87 was spent, the campaign achieved an estimated 3.6 billion impressions and had an estimated marketing value of $3.4 million.

Page 35: How Do You Reach the Man on the Street with Social Media?

Give this woman

a cell phone!

Page 36: How Do You Reach the Man on the Street with Social Media?

Page 37: How Do You Reach the Man on the Street with Social Media?

Page 38: How Do You Reach the Man on the Street with Social Media?

http://www.jpost.com/LandedPages/PrintArticle.aspx?id=282573

Page 39: How Do You Reach the Man on the Street with Social Media?

On second thought,give this womana smart phone!

Page 40: How Do You Reach the Man on the Street with Social Media?

So…how do you reach the man on the street?

Page 41: How Do You Reach the Man on the Street with Social Media?

Engage

Empower

Educate

Equip

Page 42: How Do You Reach the Man on the Street with Social Media?

ביחד אנחנו אחד

Page 43: How Do You Reach the Man on the Street with Social Media?

[email protected]

LinkedIn.com/in/AndrewKrzmarzick

202-352-1806

@krazykriz

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