how esports are shaping the future of games and media | peter warman
Post on 12-Jan-2017
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The eSports EconomyTrends, Audience and Revenue
Growth Towards 2017Peter Warman, CEO Newzoo
eSports is about being the best gamer…
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eSports is about entertaining crowds…
eSports is about winning…. and…
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eSports is about winning…. and… betting
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What and where is this?
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What and where is this?
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What’s Special?$1M Per
Player is the same as the
World Cup 3rd Place
Prize Money.
Up 6X YoY.
What’s Special?$8M Was Crowd Funded by $2.50 of every $10.00 donation, making Valve $24M
$10MPrize Pool
$5MWinning Team
BROUGHT BY BOUGHT BY
$1BNDEAL
The eSports EcoSystem
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© 2015 Newzoo
Streaming (game) content
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Game(r) content rules Youtube
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1 Minecraft2 Call of Duty3 Grand Theft Auto4 Angry Birds5 Super Mario6 League of Legends7 FIFA8 Halo9 World of Warcraft10 Battlefield
Based on number of views (all-time)
Top 20 Game Franchises On
Source: 2014 Octoly
11 Assassin's Creed12 Final Fantasy13 Mortal Kombat14 The Elder Scrolls15 Team Fortress16 Legend of Zelda17 Dota 218 Counter-Strike19 Left 4 Dead20 Need for Speed
New monthly ranking by
Subscribers93%-99% of game views involve consumer-generated content
Generated 37% of top 20 game views
Media in 2005
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PRO PRO
PRO
CGC“PROSUMER”
2005
ART/DESIGNMade by “professionals”
MOVIES/GAMESMade by “professionals”
ADVERTSING/MAILMade by “professionals”
EXPERIENCE CREATE
SHARE
Approximately 1% of consumers are “prosumers”
Media in 2015
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SHARE
PRO PRO
PRO
CONSUMER GENERATED CONTENT & DIRECT
CONSUMER EARNINGS“POWER TO
THE PEOPLE”
ART/DESIGNMade by “professionals”
MOVIES/GAMESMade by “professionals”
ADVERTSING/MAILMade by “professionals”
Enabling Platforms & ToolsCurse, Twitch, YouTube Channels, Fundly, Instagram …
2015
© 2015 Newzoo
EXPERIENCE CREATE
Everyone Creates and Shares Unique Experiences
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eSports audience levels of engagement
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Occasionally watches professional and amateur competitive gaming
Regularly watches professional and amateur competitive gaming
Watches & sometimes participates in (amateur) championships
Watches & regularly participates in (amateur) championships
esports Enthusiasts Occasional Viewers
Source: Newzoo Global esports Audience Model
Of all eSports viewers around 40% does not play the games themselves
Global eSports Audience per Type
The Value of eSports Enthusiasts
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53%Have a
full-time jobvs. 37% of the total population
30%
Is in the high income bracket
vs. 22% of the total population
41%Owns an
iPad vs. 29% of the total population
29%Has a headset budget over
$100vs. 13% of all gamers
2014 US DATA
eSports Sponsors eSports Enthusiast Profile
Global eSports Audience Growth
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FREQUENT VIEWERS / ENTHUSIASTS
OCCASIONAL VIEWERS
CAGR: +20%2012-2017
Source: Newzoo Global esports Audience Model
This year, the number of eSports Enthusiasts will surpass 100 million
eSports Enthusiasts & Growth
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54% of eSports Enthusiasts are from Asia
Revenue Streams Comparable to Sports
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Merchandise, Licensing & Tickets
Media Rights
Online Advertising
Sponsorships
Game Publisher Investment
Source: Newzoo Global esports Revenue Model
Gaming as a whole compares well to sports:Sports fans: 2.2Bn, Gamers: 1.7Bn (2.1Bn in 2017)Sports Revenues: $124Bn, Game Revenues: $83.4Bn ($107Bn in 2017)
IceHockey Fans vs eSports Enthusiasts
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94M94M 89M89M
Will revenues also compare to IceHockey?
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94M94M 89M89M
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© 2015 Newzoo
eSports is just the tip of a huge iceberg
eSports shows us new revenues and business models
SHARE
PRO PRO
PRO
CONSUMER GENERATED CONTENT & DIRECT
CONSUMER EARNINGS“POWER TO
THE PEOPLE”
ART/DESIGNMade by “professionals”
MOVIES/GAMESMade by “professionals”
ADVERTSING/MAILMade by “professionals”
Enabling Platforms & ToolsCurse, Twitch, YouTube Channels, Fundly, Instagram …
2015
© 2015 Newzoo
EXPERIENCE CREATE
eSports is at the nexus of trends relevant for everyone
Thank You!
www.newzoo.com/esportsreport
Peter Warman, peter@newzoo.com
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