how the internet and social media is changing the consulting profession

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Web 2.0 & Social Business NetworkingBy Samantha Bell

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Web 2.0

Social Media

Social Business Networking

Internet sites for sharing information and collaborating

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YouTube: video and comments

LinkedIn: recommending a colleague

Facebook: gaining service from a company

Twitter: conversing with others on the latest research and knowledge

e.g.

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Average age is older than expected

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Average social network user is 37.

LinkedIn, 44.

Twitter, 39 years old.

Facebook 38.

6.4 Million Australians use Facebook

February 16th, 2010 by Pingdom, Australian statistic, August 2009, http://www.seosydneyblog.com/

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The internet and mobiles are evolving business

More access to people & their knowledge, photos, video.

Anytime.

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More people’s thoughts on products, services, organisations, wisdom

Online word of mouth

Great products, services,

organisations. Amplified.

Put simply…

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Customers seek different ways to interact

And gain quick responses from their social/people network

about who to buy from

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It’s setting up the relevant environment for customers

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Company ScanSearch results showing Bunnings employees talking about work.

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Product feedback

Customer service feedback & PR

Work / recruitment

industries

People’s words = possible insight & sales

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Twitter (Functional) example

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Online: a consideration for business areas

Some areas it touches…Some areas it touches…

Operations Customer service

PR

IT

Talent Retention

Organisation Development

Marketing

Organisation Strategy

Recruitment

Sales

Learning & Development

Product Development

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Our Global Knowledge Bank

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Who does it well? SED Client

Interesting information,

company insight

1st on Google Search results (for their company name) working on higher ranking for general related searches

Profiling different channels

A blog with latest news

utilising different

mediums (e.g. video)

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Employees have impressive

online profiles:blog, twitter,

linkedin(promote quality

of company’s talent)

The CEO is here:

blog, twitter, linkedin

(open company culture +

demonstrates thought

leadership)

Who does it well?Deloitte.

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A strong company-level social media presence(more places to spread positive word-of-mouth)

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The change it’s having on the consulting profession

• Online embeds in every part of some businesses – Updates to consulting methodology

– Considering online in many processes and business strategy

• Experts / “early adopters” are sharing their wisdom through blogs, Twitter and online sites

• Learning and Development – Google searches, Twitter

• Keeping up with real-time information – using Twitter for updates on latest news

• Efficiency tools – Google Wave, Google Doc’s, Skype, Webinars

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Which organisations and individuals is it relevant to?

• Those with customers & advocates online now (and those who are coming online very soon)– e.g. New iPhone / Blackberry users,

tourists

• Companies that people will converse about e.g. BHP

• Companies who wish to prepare for what’s coming!

• Companies who want a contemporary profile

(this isn’t a conclusive list)

Test the market & industry - Early Adopters – First mover / Competitors

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Prepare clients (1)

• Research– What so they look like online now?– What could they look like?

• Strategy, vision, objectives

• Implementation, training and coaching

• Ongoing coaching, strategy and reviews

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Prepare clients (2)

• Education: assist your clients with risk mitigation and preparing them for what's happening

• Have the basics right: Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).

• A very easy tip! – Set up Google alerts for what is being

‘said’ about them online. Check www.search.twitter.com once a week

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Next Steps & Action Planning

• Review– How is it relevant to your business?– Which clients is it relevant to?

• Set up Google Alerts:– For your company– For your industry– For relevant topics / themes to you

• Learn what sites and applications your clients and advocates use

• Have a look at some of them!– Twitter – Blogs– Slideshare

• Learn relevant tools – get training– Twitter, LinkedIn, Google doc’s, Google Wave

• Prepare your Online Strategy

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The Global Network is here

How are you going to use it?

Questions…

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Thank you!

Samantha Bell & Associateswww.samanthabell.com.au

Melbourne – Brisbane – Sydney – Adelaide

Regional

International

Our services

Online Strategy, Coaching, Implementation and Measurement

Online market research

Online training focused on practical applicationTwitter, LinkedIn, Facebook,Google Wave, Web2.0 technologies

Public speaking

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