how to apply a human approach to your social media marketing
Post on 11-Aug-2015
1.042 Views
Preview:
TRANSCRIPT
VIRAL CHAT #VIRALCHAT
WITH HOST
@POSTPLANNER AND SPECIAL GUEST BRYAN KRAMER
@BRYANKRAMER
THURSDAY, JUNE 25, 2015
HOW TO APPLY A HUMAN APPROACH TO YOUR
SOCIAL MEDIA MARKETING
YOU COINED THE TERM #H2H OR HUMAN TO
HUMAN. WHAT IS THAT ALL ABOUT?
HOW CAN BUSINESSES BE MORE HUMAN
ONLINE?
DO YOU THINK BUSINESSES JUST DON’T GET
HUMAN TO HUMAN MARKETING?
ARE THERE CERTAIN TYPES OF CONTENT THAT
MAKES BUSINESSES MORE HUMAN?
WHY IS SHARING OTHER PEOPLE’S CONTENT
IMPORTANT ON SOCIAL MEDIA?
HOW CAN TRANSPARENCY GIVE BUSINESSES
THE EDGE OVER THEIR COMPETITORS?
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C)
Content like behind the scenes, sceneries, pets, makes businesses more human.
The fact is that the lines are so far blurred between the two marketing segments it’s hard to differentiate between the two
Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy.
I’m a big believer in automating the right things, but one thing you will never be able to do is automate relationships.
In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share.
Be human in your interactions and dont try to automate engagement.
Human to human is about building a connection, not just trying to make a sale
Brands don’t understand the value of the personal brand relationships and try to look at it holistically.
Social and marketing need to work together to personalize individual conversations
Humans interact and feel more compelled take action when we interact, engage, personalize and listen
These days, the problem isn’t getting the information: it’s getting the right information.
If you share irrelevant or unhelpful content, it won’t resonate with your target audience. It’s that simple
The brands that are really nailing the concept of sharing are not doing it by giving away content in one-way transactions.
Dove’s Campaign for Real Beauty, back in 2004, is based on creating a dialogue with real women about their ideas of beauty.
Content that strikes an emotional cord or SOLVES a problem is recognized and shared. No feeling = no reaction
A6) My golden rule with social media EVERYDAY is “Post with Purpose”.. Whether curating or creating content - makes a difference
What conversations do you ever have where it’s only you talking about you? We share, we relate, we help others.
Automation in moderation. Find balance and allow yourself the freedom to get involved in the conversation.
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Laurie Meisel #viralchat
Ahna Hendrix #viralchat
LUCYrk #viralchat
Rebekah Radice #viralchat
John Lusher #viralchat
Aaron Lee #viralchat
Lisa Wetzel #viralchat
#VIRALCHAT BY THE NUMBERS
2814TWEETS
3.3MREACH
149MIMPRESSIONS
top related