how to apply a human approach to your social media marketing

VIRAL CHAT #VIRALCHAT WITH HOST @POSTPLANNER AND SPECIAL GUEST BRYAN KRAMER @BRYANKRAMER THURSDAY, JUNE 25, 2015 HOW TO APPLY A HUMAN APPROACH TO YOUR SOCIAL MEDIA MARKETING YOU COINED THE TERM #H2H OR HUMAN TO HUMAN. WHAT IS THAT ALL ABOUT? HOW CAN BUSINESSES BE MORE HUMAN ONLINE? DO YOU THINK BUSINESSES JUST DON’T GET HUMAN TO HUMAN MARKETING? ARE THERE CERTAIN TYPES OF CONTENT THAT MAKES BUSINESSES MORE HUMAN? WHY IS SHARING OTHER PEOPLE’S CONTENT IMPORTANT ON SOCIAL MEDIA? HOW CAN TRANSPARENCY GIVE BUSINESSES THE EDGE OVER THEIR COMPETITORS? It used to be that marketing was segmented into two categories; business- to-business (B2B) or business-to-consumer (B2C) Content like behind the scenes, sceneries, pets, makes businesses more human. The fact is that the lines are so far blurred between the two marketing segments it’s hard to diﬀerentiate between the two Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy. I’m a big believer in automating the right things, but one thing you will never be able to do is automate relationships. In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share. Be human in your interactions and dont try to automate engagement. Human to human is about building a connection, not just trying to make a sale Brands don’t understand the value of the personal brand relationships and try to look at it holistically. Social and marketing need to work together to personalize individual conversations Humans interact and feel more compelled take action when we interact, engage, personalize and listen These days, the problem isn’t getting the information: it’s getting the right information. If you share irrelevant or unhelpful content, it won’t resonate with your target audience. It’s that simple The brands that are really nailing the concept of sharing are not doing it by giving away content in one-way transactions. Dove’s Campaign for Real Beauty, back in 2004, is based on creating a dialogue with real women about their ideas of beauty. Content that strikes an emotional cord or SOLVES a problem is recognized and shared. No feeling = no reaction A6) My golden rule with social media EVERYDAY is “Post with Purpose”.. Whether curating or creating content - makes a diﬀerence What conversations do you ever have where it’s only you talking about you? We share, we relate, we help others. Automation in moderation. Find balance and allow yourself the freedom to get involved in the conversation. Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Laurie Meisel #viralchat Ahna Hendrix #viralchat LUCYrk #viralchat Rebekah Radice #viralchat John Lusher #viralchat Aaron Lee #viralchat Lisa Wetzel #viralchat #VIRALCHAT BY THE NUMBERS 2814 TWEETS 3.3M REACH 149M IMPRESSIONS

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Page 1: How to Apply a Human Approach to Your Social Media Marketing

VIRAL CHAT #VIRALCHAT

WITH HOST

@POSTPLANNER AND SPECIAL GUEST BRYAN KRAMER

@BRYANKRAMER

THURSDAY, JUNE 25, 2015

HOW TO APPLY A HUMAN APPROACH TO YOUR

SOCIAL MEDIA MARKETING

YOU COINED THE TERM #H2H OR HUMAN TO

HUMAN. WHAT IS THAT ALL ABOUT?

HOW CAN BUSINESSES BE MORE HUMAN

ONLINE?

DO YOU THINK BUSINESSES JUST DON’T GET

HUMAN TO HUMAN MARKETING?

ARE THERE CERTAIN TYPES OF CONTENT THAT

MAKES BUSINESSES MORE HUMAN?

WHY IS SHARING OTHER PEOPLE’S CONTENT

IMPORTANT ON SOCIAL MEDIA?

HOW CAN TRANSPARENCY GIVE BUSINESSES

THE EDGE OVER THEIR COMPETITORS?

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C)

Content like behind the scenes, sceneries, pets, makes businesses more human.

The fact is that the lines are so far blurred between the two marketing segments it’s hard to differentiate between the two

Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy.

I’m a big believer in automating the right things, but one thing you will never be able to do is automate relationships.

In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share.

Be human in your interactions and dont try to automate engagement.

Human to human is about building a connection, not just trying to make a sale

Brands don’t understand the value of the personal brand relationships and try to look at it holistically.

Social and marketing need to work together to personalize individual conversations

Humans interact and feel more compelled take action when we interact, engage, personalize and listen

These days, the problem isn’t getting the information: it’s getting the right information.

If you share irrelevant or unhelpful content, it won’t resonate with your target audience. It’s that simple

The brands that are really nailing the concept of sharing are not doing it by giving away content in one-way transactions.

Dove’s Campaign for Real Beauty, back in 2004, is based on creating a dialogue with real women about their ideas of beauty.

Content that strikes an emotional cord or SOLVES a problem is recognized and shared. No feeling = no reaction

A6) My golden rule with social media EVERYDAY is “Post with Purpose”.. Whether curating or creating content - makes a difference

What conversations do you ever have where it’s only you talking about you? We share, we relate, we help others.

Automation in moderation. Find balance and allow yourself the freedom to get involved in the conversation.

Bryan Kramer #viralchat

Laurie Meisel #viralchat

Ahna Hendrix #viralchat

LUCYrk #viralchat

Rebekah Radice #viralchat

John Lusher #viralchat

Aaron Lee #viralchat

Lisa Wetzel #viralchat

#VIRALCHAT BY THE NUMBERS

2814TWEETS

3.3MREACH

149MIMPRESSIONS

http://www.postplanner.com

https://twitter.com/viralchat

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