how to be sure you're getting the right message across

How to be Sure You’re Getting

the Right Message Across

Getting Your Right Message Across

Last week, something amazing happened.

Getting Your Right Message Across

They’re calling it a ‘numerologists delight.’

Getting Your Right Message Across

An 8.5625 pound baby was born on the 11th of October

at 1:14 PM.

Getting Your Right Message Across

Amazing, huh?!

Getting Your Right Message Across

Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible

effect.

Getting Your Right Message Across

That said, here it is:

Getting Your Right Message Across

The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it

now?

Getting Your Right Message Across

8

Getting Your Right Message Across

89

Getting Your Right Message Across

89

10

Getting Your Right Message Across

89

1011

Getting Your Right Message Across

89

101112

Getting Your Right Message Across

89

10111213

Getting Your Right Message Across

89

1011121314

Getting Your Right Message Across

As far as anyone knows, this is the first time something like this has happened. But

then again, who really knows?

Getting Your Right Message Across

Anyway, as much as I like events like this with

numbers that line up nicely (call me OCD is you want),

that’s not the point.

Getting Your Right Message Across

The point is this…

Getting Your Right Message Across

When you present information to your

prospects, leads, and clients, always make sure you present your facts in

the best possible manner…

Getting Your Right Message Across

meaning the best and easiest way to facilitate money departing their

pockets and entering yours—facilitating sales.

Getting Your Right Message Across

And many times that means selling benefits, instead of

features.

Getting Your Right Message Across

Yeah, I know. It’s not really to anyone’s benefit that the

baby’s birth had nicely lining up numbers.

Getting Your Right Message Across

But without lining up the numbers, there’s no story at

all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds

of things).

Getting Your Right Message Across

Bottom line: you’re doing yourself, your business, and

your bottom line a disservice…

Getting Your Right Message Across

by not presenting the facts in such a way that helps the audience make what should always be the most logical

conclusion.

Getting Your Right Message Across

In this case it was seeing the numbers ordered 8-14 and recognizing this rare

feat.

Getting Your Right Message Across

In your business, it’s getting the prospect or client to get

out of their own way and make the smart and logical

choice of opening their wallets.

Until Next Time…

Until next time,

Kevin Oefelein

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