how to create a powerful brief to your agency
Post on 02-Jul-2015
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For agency, It's difficult to convert one line e-mail or a 15min call client's brief into a big and powerful campaign. At the end, there are no happiness between client and their agency. This is the simple slides to show you, from agency eye, how to create brief as tool of conversation to make powerful campaign. please comment and give advice, cheerio :)
TRANSCRIPT
A Powerful Brief
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1. MAPPING CURRENT SITUATION
2. DEFINING THE OBJECTIVES
S.M.A.R.T
3. LISTING COMMUNICATION TOUCHPOINTS
Adaptive Path. 2011. Rail Europe Experience Map. Read here
Blog Mozilla. 2013. Mozilla’s Products and Services User Touchpoints and Communication Channels. See here
4. SET THE KPI : WHAT ARE THE PARAMETERS?
Example of KPI parameters. 2014. smartinsight.com read here
5. EXPLAINING TO YOUR AGENCY
Delineo Blog. 2014. How to Brief An Agency By The Client Services Team read here
Thank You
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