how to crowdsource seo & social media marketing - gab's highly unusual guide to doing...

Gab’s Unusual Guide To Doing ‘The Usual’ –How To Get Your Customers To Do Your Work

By Gab Goldenberg

InternetMarketingNinjas.com

One request: Feedback please :- What’s good

- What can be improved

Outsourcing tasks to crowdKey Features• Function: Post tasks, price, quantity, target• Representative-ish of US population

Picking turkers limited to • Country• Approval rate & quantity

How Do You Pick Specific Turkers From Crowd?

Photo: Flickr user Sir Hectimere

• Trick 1: Honour system + criteria• Trick 2: Use code to exclude Turkers

mturk id field -> submit form -> if (id== any of list of ids) {say ‘thanks but you did this already’} else {proceed to

task}• Trick 3: Survey -> Assign qualification

Advanced Tips To Pick Specific Turkers Out

Usable for non-spam marketing tasks, such as

Research

What’s the Problem? Who’s Affected?

Photos clockwise: Karl Jonsson, Kelly Cookson, Dan Nevill, Donald Lee Pardue

Get In Your Customers’ Mind

Interviews Ask: Top problem in reaching goal?Then surveys

Photo: Sven Kindler

Learn What The Crowd Has Shared

Read & summarize Quora, Wiki, Statsbrain, forumsCross check

Photo: Marc van der Chijs

Usable for non-spam marketing tasks, such as

Campaign Creation

SEO• Relationship building – traffic, comments• Content generation • Collect contact info

Photo: Gab Goldenberg

Social

• Build account history• Seed forum discussions • Collect contact info

Usable for non-spam marketing tasks, such as

Analysis

Analysis Means Spotting Patterns In Data

Remove any PII, sensitive dataBonus for patterns & explanations

Photo: Mathematical Association of America

Marketing Can Be Crowd-Sourced

Research

CampaignAnalysis

Marketing Can Be Crowd-SourcedInterview

eesSurvey Takers

Relationships

Participation

PatternsExplanati

ons

Want More Sales? Contact IMN

• (Offtopic tip: MS Paint 4 FB ads)• 052-598-0094 - Gabg@imninjas.com • IMN: 15 years, 100+ employees - proven• Talk to me re: matching singles