how to crowdsource seo & social media marketing - gab's highly unusual guide to doing...
DESCRIPTION
Crowdsourcing internet marketing - research, campaign and optimize with Mechanical Turk - Gab' unusual guide to doing the usual. So long as you're not spammy, you can use MTurk for market research, so that by understanding customers you achieve higher conversion rates. This is done with customer interviews and surveys. You follow this up with having customers create the campaigns. You crowdsource relationship building by having Mechanical Turk's Turkers do this on your behalf. The Turkers can also help you by generating content (text, videos, pics), participating in social media to build up your accounts and seeding forum discussions on behalf of forum owners. It doesn't hurt to crowdsource contact information for webmaster or PR outreach to journalists. Once all is said and done, you analyze by exporting your data, removing personally identifiable information, and asking Turkers to find interesting patterns in the data and provide reasonable explanations for them. The more useful and insightful the patterns and explanations, the greater the bonuses.TRANSCRIPT
Gab’s Unusual Guide To Doing ‘The Usual’ –How To Get Your Customers To Do Your Work
By Gab Goldenberg
InternetMarketingNinjas.com
One request: Feedback please :- What’s good
- What can be improved
Outsourcing tasks to crowdKey Features• Function: Post tasks, price, quantity, target• Representative-ish of US population
Picking turkers limited to • Country• Approval rate & quantity
How Do You Pick Specific Turkers From Crowd?
Photo: Flickr user Sir Hectimere
• Trick 1: Honour system + criteria• Trick 2: Use code to exclude Turkers
mturk id field -> submit form -> if (id== any of list of ids) {say ‘thanks but you did this already’} else {proceed to
task}• Trick 3: Survey -> Assign qualification
Advanced Tips To Pick Specific Turkers Out
Usable for non-spam marketing tasks, such as
Research
What’s the Problem? Who’s Affected?
Photos clockwise: Karl Jonsson, Kelly Cookson, Dan Nevill, Donald Lee Pardue
Get In Your Customers’ Mind
Interviews Ask: Top problem in reaching goal?Then surveys
Photo: Sven Kindler
Learn What The Crowd Has Shared
Read & summarize Quora, Wiki, Statsbrain, forumsCross check
Photo: Marc van der Chijs
Usable for non-spam marketing tasks, such as
Campaign Creation
SEO• Relationship building – traffic, comments• Content generation • Collect contact info
Photo: Gab Goldenberg
Social
• Build account history• Seed forum discussions • Collect contact info
Usable for non-spam marketing tasks, such as
Analysis
Analysis Means Spotting Patterns In Data
Remove any PII, sensitive dataBonus for patterns & explanations
Photo: Mathematical Association of America
Marketing Can Be Crowd-Sourced
Research
CampaignAnalysis
Marketing Can Be Crowd-SourcedInterview
eesSurvey Takers
Relationships
Participation
PatternsExplanati
ons
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