how to engage patients using data, social media and games
Post on 03-Dec-2014
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Presenters
Dan Conroy Anmol Madan Bruce SpringerHead of Business Development, Aetna CarePass
CEO & Co-founder, Ginger.io
CEO/President, OneHealth
Creator & Moderator
An Evolving Ecosystem of Experimenters
Social Networks and Data
Health & Medical Data Sources
Health & Medical Data Users
Consumer/ Patient/
Population
Engage User with
Interface
Capture Data
Provide Feedback
User Changes Behavior
Further Feedback and Reinforcemen
t
Behavior ChangePersists
Repeat
Feedback to Nudge Healthy Behaviors
The Engaged, Activated and Empowered Patient
3 Case Studies-Using Data for Self-help
Issues and Challenges
•Privacy•Security•Data sharing•Citizen Science•Institutional goals vs individual resistance
+1.310.666.5312
drbonnie360@gmail.com
www.drbonnie360.com
@DrBonnie360
Bonnie Feldman DDS, MBA
Business Development for Digital Health
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