how to exhibit in a different economy: 17 strategies to leverage your tradeshow success (that work)

17 Strategies to Leverage Your Exhibiting Success

(That Work!)

Presented by Susan Friedmann, CSPThe Tradeshow Coach

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© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Realize the Landscape has Changed

Leverage Your Exhibiting Success

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The Changed Landscape

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Monologue

Marketing the Old Way

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Marketing the New Way

Dialogue

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Leverage Your Exhibiting Success

Tradeshows perfect forum for dialogues!

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Understand the New “Social” Economy

Leverage Your Exhibiting Success

Tools

The Right Tools

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Learn The Tools

Leverage Your Exhibiting Success

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Twitter

Blogs

LinkedIn

Facebook

YouTube

Top Social Media Tools

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#TSNN@tradeshowcoach

3.5 – 4.5 million users worldwide

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Corporations Who Twitter

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Corporations Who Twitter

#1

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Blogs

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40 million registered users

spanning 170 industries.

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© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Mobile Marketing

New kid on the block!

Text: TSCOACH at 74700

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Understand the Rules of the Game

Leverage Your Exhibiting Success

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Leverage Your Exhibiting Success

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Leverage Your Exhibiting Success

Chris Brogan

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Books Worth Reading

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Pinpoint Your Target/Niche Markets

Leverage Your Exhibiting Success

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Available August 2009

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Identify Where Your Customers Go for Information

Leverage Your Exhibiting Success

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Leverage Your Exhibiting Success

Traditional Marketing Still Works!

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Social Media Not the Holy Grail

Leverage Your Exhibiting Success

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Know and Understand Your Customer’s World

Leverage Your Exhibiting Success

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Leverage Your Exhibiting Success

Know and understand

WANTS and NEEDS

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Leverage Your Exhibiting Success

Marketing & Sales Must Work Together

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What marketing needs from sales…

Information

#1 Marketing Focus

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What sales needs from marketing…

Quality Lead Generation

#1 Sales Focus

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Lead Generation

50-90% of collateral prepared by

Marketingis not used

by salespeople in the field American Marketing Association

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Get Top Management Support

Leverage Your Exhibiting Success

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Accountability

Leverage Your Exhibiting Success

Leads not followed up!

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Use Social Media Tools to Outsmart the

Competition

Leverage Your Exhibiting Success

Marketing dollars spent during slow times are the best investment a company can make.

Your marketing dollars work harder in slow times. If your competition is less active, this is a time to steal market share.

Just because your customers are not buying at recent levels does not mean they have stopped reading, thinking, or formulating opinions about the companies and brands they buy from. Josh Gordon, Sales Training Expert

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Leverage Your Exhibiting Success

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Tryvertising

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Brand Butlers

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© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Think Long Term

Leverage Your Exhibiting Success

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Leverage Your Exhibiting Success

Plan to invest time and money

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Destroy the Myth:

Leverage Your Exhibiting Success

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Be Nimble

Leverage Your Exhibiting Success

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Human Interaction is Still Human Interaction

Leverage Your Exhibiting Success

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“Human interaction is still human interaction, and what it takes to be

successful with it has not changed. What has changed are the places

where it happens.” Brian Solis

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Don’t Do Everything: Practice the “Try Something” Technique

Leverage Your Exhibiting Success

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Leverage Your Exhibiting Success

Chris Brogan

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Leverage Your Exhibiting Success

Re-Think

Re-Focus

Re-Tool

Wishing you much

tradeshow success!

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

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Contact Information

susan@thetradeshowcoach.comTwitter: @tradeshowcoach