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17 Strategies to Leverage Your Exhibiting Success (That Work!) Presented by Susan Friedmann, CSP The Tradeshow Coach Sponsored by

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Page 1: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

17 Strategies to Leverage Your Exhibiting Success

(That Work!)

Presented by Susan Friedmann, CSPThe Tradeshow Coach

Sponsored by

Page 2: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Realize the Landscape has Changed

Leverage Your Exhibiting Success

Page 3: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

The Changed Landscape

Page 4: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Monologue

Marketing the Old Way

Page 5: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Marketing the New Way

Dialogue

Page 6: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Tradeshows perfect forum for dialogues!

Page 7: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Understand the New “Social” Economy

Leverage Your Exhibiting Success

Page 8: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)
Page 9: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

Tools

The Right Tools

Page 10: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Learn The Tools

Leverage Your Exhibiting Success

Page 11: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Twitter

Blogs

LinkedIn

Facebook

YouTube

Top Social Media Tools

Page 12: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

#TSNN@tradeshowcoach

3.5 – 4.5 million users worldwide

Page 13: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Page 14: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Corporations Who Twitter

Page 15: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Corporations Who Twitter

#1

Page 16: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Blogs

Page 17: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

40 million registered users

spanning 170 industries.

Page 18: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Page 19: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Page 20: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Mobile Marketing

New kid on the block!

Text: TSCOACH at 74700

Page 21: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Understand the Rules of the Game

Leverage Your Exhibiting Success

Page 22: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Page 23: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Chris Brogan

Page 24: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Books Worth Reading

Page 25: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Pinpoint Your Target/Niche Markets

Leverage Your Exhibiting Success

Page 26: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Available August 2009

Page 27: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Identify Where Your Customers Go for Information

Leverage Your Exhibiting Success

Page 28: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Traditional Marketing Still Works!

Page 29: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Social Media Not the Holy Grail

Leverage Your Exhibiting Success

Page 30: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Know and Understand Your Customer’s World

Leverage Your Exhibiting Success

Page 31: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Know and understand

WANTS and NEEDS

Page 32: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Marketing & Sales Must Work Together

Page 33: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

What marketing needs from sales…

Information

#1 Marketing Focus

Page 34: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

What sales needs from marketing…

Quality Lead Generation

#1 Sales Focus

Page 35: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Lead Generation

50-90% of collateral prepared by

Marketingis not used

by salespeople in the field American Marketing Association

Page 36: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Get Top Management Support

Leverage Your Exhibiting Success

Page 37: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Accountability

Leverage Your Exhibiting Success

Page 38: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

Leads not followed up!

Page 39: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Use Social Media Tools to Outsmart the

Competition

Leverage Your Exhibiting Success

Page 40: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

Marketing dollars spent during slow times are the best investment a company can make.

Your marketing dollars work harder in slow times. If your competition is less active, this is a time to steal market share.

Just because your customers are not buying at recent levels does not mean they have stopped reading, thinking, or formulating opinions about the companies and brands they buy from. Josh Gordon, Sales Training Expert

Page 41: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Page 42: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Tryvertising

Page 43: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Brand Butlers

http://www.freepapercups.com/index.html
Page 44: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)
Page 45: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Page 46: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Page 47: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Page 48: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Think Long Term

Leverage Your Exhibiting Success

Page 49: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Plan to invest time and money

Page 50: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Destroy the Myth:

Leverage Your Exhibiting Success

Page 51: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Be Nimble

Leverage Your Exhibiting Success

Page 52: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Human Interaction is Still Human Interaction

Leverage Your Exhibiting Success

Page 53: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

“Human interaction is still human interaction, and what it takes to be

successful with it has not changed. What has changed are the places

where it happens.” Brian Solis

Page 54: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Don’t Do Everything: Practice the “Try Something” Technique

Leverage Your Exhibiting Success

Page 55: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Chris Brogan

Page 56: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Leverage Your Exhibiting Success

Re-Think

Re-Focus

Re-Tool

Page 57: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

Wishing you much

tradeshow success!

Page 58: How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Tradeshow Success (That Work)

© 2009 Susan Friedmann, CSP – The Tradeshow Coach

Sponsored by

Hosted by

Contact Information

[email protected]: @tradeshowcoach


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