how to get the best results from your email campaigns

Secret to successful email campaigning

Segmentation

Segmentation •Segmentation is creating buckets of contacts that share particular characteristic.

•Contact bucket characteristics could be : common interests, job titles, demographics, industry background, geographies or even similar buying behavior.

•For maximum efficacy of campaigns, use strategically precise target buckets.

Benefits

Benefits of Segmentation

• Enables business need to engage with target market with specific need.• Supports analytics that helps in Content customization• Improves Open and click through rates• Brings down Unsubscribe rate • Allows resource optimization

Bottom line

Bottom line

• Segmentation results in maximum impact campaigning.

• It’s a powerful tool to get messages directly delivered into recipient drop boxes.

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