how to integrate social media into marketing activities through it and cloud computing solutions?

How to Integrate Social Media into Marketing Activities Through IT and Cloud Computing Solutions?

如何利用 IT解决方案和云计算应用将社交媒体植入企业市场活动？

Emil ChanGreater China Capital - China Managing Director

Hong Kong IBM User Group - Chairman 香港 IBM用户学会主席

iProA - Council Member 香港互联网专业协会常务理事

Certified Trainer of Neuro Linguistic Programming (NLP) 神经语言程式教练

20 Years experience on IT and back office operations in international banks

AGENDA

Let’s work it out together interactively

互動

一将功成万骨枯What millions died that Caesar might be

great!

Social Network

社交网路，是由许多节点构成的一种社会结构，节点通常是指个人或组织‧社交网路代表各种社会关係，经由这些社会关係，把从偶然相识的泛泛之交到紧密结合的家庭关係的各种人们或组织串连起来。社交网路由一个或多个特定类型的相互依存，如价值观、理想、观念、金融交流、友谊、血缘关係、不喜欢、冲突或贸易。由此产生的图形结构往往是非常複杂的。

A social network diagram

Six Degrees of Separation

“ 六度分隔理论”

若每个人平均认识 260人，其六度就是 2606 ＝308,915,776,000,000（约 300万亿）

Social Media

Social Networking Sites

Blogging

Microblogging

Photo, Video, and Audio Sharing

Bookmarks

Knowledges Sharing and Collaborations - Wiki, Forums

3 Distinct Areas

Social NewsSites and Blogs

User-generatedContent Sites

Social NetworkSites

SNS Providers

Social Media Basic

To listen

To build identity, good relationship

To enhance SEO ranking

To communicate and engage in the community

Be yourself

To provide better customer service at lower cost

CLOUD COMPUTING云计算

The choices

2010 Geoff McDonald

Centralized

Military

Government

Television

Typical Corporation

Apple

Microsoft

DeCentralized

Starfish

Our Brain

The Internet

Android

Open Source Software

Peer to Peer Software

Fusion

Wikipedia

Toyota

Skype

Alibaba

China Mobile

IBM

CLOUD COMPUTING云计算种类

IaaS (Infrastructure-as-a- Service)：基础设施即服务。消费者通过 Internet可以从完善的计算机基础设施获得服务。

PaaS (Platform-as-a- Service)：平台即服务。 PaaS实际上是指将软件研发的平台作为一种服务，以 SaaS的模式提交给用户。因此， PaaS也是 SaaS模式的一种应用。但是， PaaS的出现可以加快 SaaS的发展，尤其是加快 SaaS应用的开发速度。

SaaS (Software-as-a- Service)：软件即服务。它是一种通过Internet提供软件的模式，用户无需购买软件，而是向提供商租用基于Web的软件，来管理企业经营活动。相对于传统的软件， SaaS解决方案有明显的优势，包括较低的前期成本，便于维护，快速展开使。

Market Players

云计算产业链全景图

The flow of Information

Integration

Social Network Analysis

Influencer Marketing

Retention & Churn Prevention

Customer Acquisition

Cross & Up-Sell

Loyalty & Customer Experience Management

Social CRM

social Network@work

公司把淘宝网， QQ，人人网都封死了，上不去，只有网页能上，谁能帮我破解啊！

我要我女儿停止玩开心网。 我以后也不上开心网了，因为我要做个好榜样。

CEO有话儿

http://v.youku.com/v_show/id_XMTg0NzEyMjYw.html

Good or Bad?

Right or Wrong?

CIO’s Role on Social Networking

Provide a cross-functional view of the potential social media use cases.

Evaluate the benefits and risks of social media usage.

Support the effort to inventory how employees are currently using social tools.

Setup social media policy and strategy

Identify appropriate technology resources and services (Cloud computing with CRM)