how to look people in the eye digitally #ric15
Post on 29-Jul-2015
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The Leading Employee Advocacy Platform
We are Marketing in an Age of Digital Disruption
The Leading Employee Advocacy Platform
TM
Disruption is Everywhere!
The Leading Employee Advocacy Platform
TM
What’s the Problem? Define the problem first.
The Leading Employee Advocacy Platform
Social Has Made Marketing Hardand Tools Are Making it Look Too Easy.
DON’T FORGET THE PEOPLE!
The Leading Employee Advocacy Platform
TM
The Leading Employee Advocacy Platform
You know what doesn’t work for a social media strategy?
NOT BEING SOCIAL!
The Leading Employee Advocacy Platform
We need to start ���Looking People in the Eye Digitally.
The Leading Employee Advocacy Platform
We are super connected, yet disconnected.
The Leading Employee Advocacy Platform
When people are not present in a conversation, there can be no true
connection.
The Leading Employee Advocacy Platform
Online relationship requires the same attention as physical relationships.
The Leading Employee Advocacy Platform
Customers don’t trust brands… Customers don’t want more products.
Customers do trust people…Customers do seek NEW experiences.
The Leading Employee Advocacy Platform
Old marketing was dictation, new marketing is communication…
Change from Convince & Convert to Converse & Convert!
The Leading Employee Advocacy Platform
A “Brand” is what a business does, and a “Reputation” is what people
remember and share.
The Leading Employee Advocacy Platform
If you are only focused on the Money���You risk completely overlooking the People
Just Be Nice!
The Leading Employee Advocacy Platform
Get to Know your Customers and Prospects!
If you don’t know who your people are, you might as well toss your marketing and sales time and money
down the drain.
The Leading Employee Advocacy Platform
The Leading Employee Advocacy Platform
Most consumers are inviting you into their living room…
The Leading Employee Advocacy Platform
The Leading Employee Advocacy Platform
JetBlue Gets It!
Return on Relationship
The Leading Employee Advocacy Platform
Duane Lives It!
Return on Relationship
The Leading Employee Advocacy Platform
The Leading Employee Advocacy Platform
Amplify Customer Experience
• Always address them by name• Find something in their bio and mention it• Show’em you’re listening to what they’re saying • Make it personal and authentic• Find them on all possible channels • Send a note with a helpful link or photo “just because”• Take it off-line
The Leading Employee Advocacy Platform
Find something in their bio and make a mention of it.
The need for recognition goes beyond just names.
The Leading Employee Advocacy Platform
Engage/Captivate... and Make Remarkable
The Leading Employee Advocacy Platform
Awareness = Revenues Differentiators = Margins
Authenticity = Loyalty/Advocacy
All Measurable AND = Increased Sales/Profits.
The Leading Employee Advocacy Platform
���Empower Your Employees and They Will
Power Your Brand.
The Leading Employee Advocacy Platform
A brand will become critically valuable to consumers & employees if they invest
their own time & resources in it.
The Leading Employee Advocacy Platform
The Leading Employee Advocacy Platform
TM
At the end of the day, these platforms are built for fun. Have some!
The Leading Employee Advocacy Platform
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
@TedRubinTedRubin.com
ReturnOnRelationship.comtedrubin@gmail.com
The Leading Employee Advocacy Platform
Sponsored by
#RIC15
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