how to optimize your social channels for lead generation

How to Optimize Your Social Channels for Lead Generation

Jason Miller - Marketo@JasonMillerCA

Why Social for Lead Generation?• 50 – 70% of the buying cycle is now completed before

customers ever engage with a sales person• 56% of B2B marketers acquired new customers using

social media in 2011• 70% of marketers now use social media as part of their

marketing strategy.

Three Essentials for Success

• Inbound is not Enough• 4-1-1 Rule• Content is still king

Twitter for Lead Generation

• Organic + Promoted tweets• Leverage employees and advocates• A/B test, measure and optimize

Twitter for Lead Generation

• Combination of search & timeline campaigns

• $109k invested• 2,995 Prospects• $ per Prospect: $37• $290k pipeline to date

Facebook for Lead Generation

• Visual is vital• Breaking through EdgeRank• Tying it back to your offer

Facebook for Lead Generation

Slideshare for Lead Generation

• Demonstrate your expertise• Attach to something bigger• Use both paid and earned media

Slideshare for Lead Generation

• $5k invested• 2,765 names• 57 new prospects• $ per Prospect: $94• $107k pipeline to date

Linkedin for Lead Gen

1. Optimize Business Page2. Optimize Individual Employee Pages3. Utilize Groups, Linkedin Today, Newsfeed

YouTube for Lead Generation

1. Optimize Your Channel2. Optimize Individual Videos3. Encourage Comments and Subscribers

YouTube for Lead Generation

Google + for Lead Gen

1. Include Keywords and Relevant Links on Your About Page

2. Set Up Google Authorship for SEO Benefits3. Post Often and Optimize for Best Search Results

Thank you!Thank you!

Jason MillerJason MillerSocial Media StrategistSocial Media Strategist

@JasonMillerCA @JasonMillerCA @Marketo@Marketo

Download the Optimize Your Social Channels Download the Optimize Your Social Channels for Lead Generation eBook:for Lead Generation eBook:

http://bit.ly/Marketo-eBookhttp://bit.ly/Marketo-eBook