how to promote your business using pinterest

Pinterest for BusinessHow-To Use Pinterest to Drive Traffic

Why are you here?

Social Media (Pinterest) isn’t going anywhere

● Pinterest is the fastest growing website EVER!

● Pinterest drives more traffic than Twitter● 80% of all pins are re-pinned opposed to

1.4% of tweets that are retweeted● Pinterest has a long lifespan - 50% of visits

happen 3.5 months after a pin is pinned

Pinterest brings $

● Average order amount of a Pinterest shopper $153 vs Facebook shopper $85

● A pin generates $.78 in sales● 47% of Pinterest purchases are “happen

upon”

Advanced Tip: Pinterest shoppers prefer price tags

Pinterest User = Homeowner?

● 80% of Pinterest users are female● The majority of the Pinterest user’s average

income is $75,000+ - real estate consumer?● More Pinterest users live in the suburbs than

the inner city

Benefits of Pinterest for Your Business

1. Drive traffic to your site immediately2. Traffic brings google ranking - organic

search results will be bolstered over time3. Grow your sphere FAST - more eyes = more

purchases

About me

Real Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Authored “I Love Short Sales”Tested, tested & tested some more.

I love Pinterest! Driven more web traffic than blogging & direct mail ever did.

Charlie’s Top Keywords for Pinterest Boards (real estate)

www.pinnablerealestate.com

The Challenge - Web Traffic

Are you avoiding social media / internet marketing? (Pinterest)1. Do you think Pinterest is a waste of time? 2. Do you think Pinterest is a fad?3. Do you think Pinterest is hard?

Web Traffic = More Sales

What other options do you have for traffic generation?

My Top Pin - Over 10,500 pins...

How does that happen?

I will show you the SYSTEM I’ve used to succeed on Pinterest.

= Web Traffic

Today: Steps Necessary

Overview

1. What are you going to Pin2. Pinning3. Your Site4. Common MistakesThe goal = LEADS = SALES

Best FREE Lead Generator (PINTEREST Marketing)

Your mindset: Social Media is hard - too much work, too much time. FLIP IT! I’m connecting & engaging● I see Pinterest as a way to connect with my

potential clients.

Pinterest Basics

Let’s go to Pinterest!

What are you going to Pin?

● What’s your thing? ● What’s working in your current pinterest

boards?

why is it so great?

Pinning: What you NEED to know…

Basics1. Image2. Source: from a website3. Call to action?

Advanced Tip: Your fave pins won’t be the top pins

Edit a Pin

Let’s edit a pin!

What to do

● Start Pinning● 4-5 pins each day in each category● Use Keywords● spread out your pins● Be engaging

Boards

Your Site - Where are you sending trafficOptions:● Self Hosted Blog ● Other Blog● Google+ Page● FB profile● Other mini-blogs

Your Site - Things to Consider

1. What do you want your potential client / customer to see when they click your pin?

2. Do you want to own where you are sending potential clients?

3. What is the next step when they get there?

Top Pinterest Mistakes

Pinning: ● Your product / service only● Your photo, your logo, without other info● Business Only ● Corporate Vibe

Advanced Tip: 80% not business

Q & A

www.pinnablerealestate.com