how-to: use pinterest to promote your business
Post on 21-Oct-2014
855 views
DESCRIPTION
As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming. Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.TRANSCRIPT
HOW-TO:Use Pinterest to
Promote Your BusinessLeverage the Visual Web
+Chris Mohritz | [email protected] | #IdeaToOperations
OUR JOURNEY
● What is Pinterest?● Why use Pinterest?● How to create your account● What to pin● How to create boards● How to pin● How to find pinners● How to find content
We’ll jump right inFeel free to ask about my background after session
ENJOY THE RIDE
Slides will be available at:http://meetup.com/Eureka-Scottsdale
IMAGE-BASED
● www.pinterest.com/theyummylife ● Social network● Sharing your interests● Boards● Pins
GET HIGH-QUALITY TRAFFIC
● www.pinterest.com/theyummylife● mashable.com/2013/05/08/pinterest-most-popular-brand-boards/● sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/
THE 2 MINUTE SETUP
● www.pinterest.com ● Personal vs. business account● Email: can be changed later● Username: brand (or benefit you provide)● Picture: consistent or descriptive (www.
pinterest.com/cupcakeproject)● About You: why they should follow you● Location: nearest major city● Website: verify it
EYE CANDY
● Goal (of pin): get their attention● Show benefit of your product/service● Food, fashion, fitness, crafts, photography● Travel sites, sunsets, sunrises also do well● Pretty not required (just eye-catching)● Can use screenshots (& Google Docs)● Don’t sell● Don’t forget the videos
SEARCH-FRIENDLY HEADLINES
● www.pinterest.com/lifebyearth ● Name: use keywords (check Google &
Pinterest)● Description: what you’ll pin in that board● Keep most popular boards above fold
EXPRESS CONCEPTS VISUALLY
● Manual, browser extension, etc.● Pin images from your blog● Source: blog post URL (money site)● Description: be engaging, ask a question● Always be testing (time, content, etc.)● Be something they haven’t seen before
DON’T PLAY THE NUMBERS GAME
● Comment (inform, inspire and interact)● Re-pin● Like● Follow (quality over quantity)
START USING IMAGE SEARCH
● www.google.com/search?q=infographic+organic&tbm=isch
● Blogs: www.pinterest.com/source/travelchannel.com
● www.pinterest.com/popular● Other social networks
ANALYTICS
● www.pinterest.com/source/lifebyearth.com/analytics
● www.gopixel.me ● www.tailwindapp.com
RECAP
● Pinterest is a traffic machine● Get it while its hot● Pin “eye candy”● Be interactive● Be engaging● Point them to money site (or next step)● Always be testing (ABT)● Do more of what works● Forget what doesn’t work
RESOURCES
“Ultimate List of Pinterest Tips”● bloggingwithamy.com/pinterest-tips ● Read comments also
“Using Pinterest to Rock-out Your Brand”● sugarrae.com/online-marketing/social-
media/using-pinterest-to-rock-out-your-brand
www.pinterest.com/search/boards/?q=pinterest%20tips
The Mobile Minute
Note Taking Apps...
● Google Keep lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637
● Evernotewww.evernote.com
COMING UP
Next Week:● HOW-TO: Move Your Business Into The Cloud
With Google Apps
Week After Next:● HOW-TO: Research Local Businesses (And Build
A Mailing List For Free!)
In 2 Weeks:● HOW-TO: Create An Automated Email System
That Sells For You 24/7
10x.to/[email protected]