pinterest dash - how to drive traffic to your site with pinterest
DESCRIPTION
One of the many qualities that makes Pinterest a powerful tool to use in a social media marketing plan is its power for traffic generation. This presentation was originally given during a session at New Media Expo (NMX) in Las Vegas, Nevada January, 2014.TRANSCRIPT
![Page 1: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/1.jpg)
![Page 2: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/2.jpg)
Welcome! You’re on track to battle your way though the
chaos of recipes, nail tutorials and cute kittens to build a
Pinterest following and drive traffic to your blog.
Training Level
![Page 3: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/3.jpg)
About the
track
![Page 4: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/4.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Launched 2010
![Page 5: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/5.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Drives more referral traffic than Twitter, LinkedIn and Reddit COMBINED
!
Pinterest referral traffic grew 66.52% from 2012-2013
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/
![Page 6: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/6.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pins:
Most are links
Most are public***
6 is the magic
number
![Page 7: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/7.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Boards
![Page 8: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/8.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategy
![Page 9: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/9.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Keep in mind why people go to Pinterest ! To find something to buy- gift or for themselves
! To find information- recipe or tutorial ! To find people with similar interests ! For inspiration- art or design ! For fun
![Page 10: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/10.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Do you have what you need?
![Page 11: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/11.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pimp your ride
![Page 12: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/12.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your account
Profile image Account description
***business.pinterest.com***
![Page 13: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/13.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your boards: Think CARSComplete Attractive Relevant Searchable
![Page 14: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/14.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your site - Images
![Page 15: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/15.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your site - Pin it buttons
![Page 16: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/16.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Secret weapon
![Page 17: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/17.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Building a Following
![Page 18: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/18.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Use what you have:Tell them why
![Page 19: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/19.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Use what you have:
![Page 20: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/20.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategically follow: Easy dinners board search results-
![Page 21: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/21.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategically follow: Easy dinners board search results-
Follow individual boards instead of whole accounts
![Page 22: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/22.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Only follow active pinners
![Page 23: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/23.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pinning vs Repinning
![Page 24: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/24.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Driving Traffic
![Page 25: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/25.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Bonus Weapon: branded images
6 is the magic number
![Page 26: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/26.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
The power of the repin
1 original pin 3 repins x 3 levels = 40 pins !40 x 7= 280 potential links
![Page 27: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/27.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pin to multiple boards:
![Page 28: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/28.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Images-
Provide multiple options in each post
!
Repurpose list posts
![Page 29: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/29.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Images- !
Pinnable quotes from your posts or interviews
![Page 30: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/30.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Group Boards: !
Strategically collaborate with others to share followers.
!
Keep your audience in Mind!
![Page 31: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/31.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
RichPins: !
Article Pins Recipe Pins Product Pins Movie Pins
http://business.pinterest.com/rich-pins/ WordPress Plugin- http://pinterestplugin.com
![Page 32: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/32.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
RichPins: !
Place Pins
http://business.pinterest.com/rich-pins/
![Page 33: Pinterest Dash - How to Drive Traffic to Your Site with Pinterest](https://reader035.vdocuments.net/reader035/viewer/2022081412/53ffa1468d7f724c088b4718/html5/thumbnails/33.jpg)
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pinners, Start your
engines!