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  • MyNAMS.com Page 2 Make Money with This Report

    Presented by

    NAMS Publishing

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    DISCLAIMER AND TERMS OF USE AGREEMENT

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    Table of Contents Part One: Getting to Know Pinterest ............................................................................................................ 6

    What is Pinterest? ..................................................................................................................................... 6

    Why Every Business Owner and Blogger Should Care about Pinterest .................................................... 7

    Whos Using Pinterest? ......................................................................................................................... 7

    Pinterest Vocabulary ............................................................................................................................. 8

    Signing Up with Pinterest ...................................................................................................................... 9

    Your User Profile ................................................................................................................................. 12

    Creating Your First Pin ............................................................................................................................ 13

    Pinterest Tools ........................................................................................................................................ 14

    Pinterest Etiquette .................................................................................................................................. 17

    Part Two: Focusing Your Efforts for Maximum Effect................................................................................. 18

    Define Your Ideal Follower Then go find Her ....................................................................................... 18

    Refining Your Boards ........................................................................................................................... 19

    Anatomy of a Good Pin ....................................................................................................................... 20

    Tagging ................................................................................................................................................ 21

    Keeping Up with Without Getting Overwhelmed ............................................................................... 21

    Part Three: Pinterest, Traffic, and Sales ...................................................................................................... 22

    Become the Expert .................................................................................................................................. 22

    Get Your Stuff Pinned ............................................................................................................................. 23

    How Pinterest Helps Your SEO ................................................................................................................ 24

    Pinning Dos and Donts ............................................................................................................................ 24

    Pinterest for Information Marketers and Service Businesses ................................................................ 25

    Whats Next? ........................................................................................................................................... 25

    Recommended Resource Checklist ......................................................................................................... 27

  • MyNAMS.com Page 5 Make Money with This Report

    David Perdew:

    David is the founder of NAMS the Niche Affiliate Marketing System one of the fastest growing business strategy and marketing tactics workshops and training systems available today. What makes NAMS so different is that the instructors TEACH, demonstrate, and enable the students with hands-on workshops. Students learn from their current experience level. Beginners work with beginners, Intermediates work with intermediates, and Advanced students work with advanced groups. Everyone talks a language they understand, and the results demonstrate it.

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    Lets Get Started!

    Before we begin, grab a notebook and a pen so you can take notes and jot down your

    questions as we go. You never know when a great idea is going to pop into your head,

    so you want to be sure to capture it before it slips away! Im speaking from experience

    here!

    Then, if youre questions arent answered in this report, pop into the MyNAMS forum

    here to get it answered as soon as possible. If this report doesnt answer your

    questions, or you dont understand a concept, lets get that taken care of in the forum.

    This report starts with the basics of Pinterest what it is, how to sign up and create your

    first pinboards and pins, how to find and follow people, and what makes great pins. In

    part two, well talk about focusing your pinning efforts to brand your Pinterest account

    and become a thought leader in your niche. In part three, well talk about using Pinterest

    to drive traffic and make sales.

    Part One: Getting to Know Pinterest

    What is Pinterest?

    Pinterest is the newest of the social bookmarking sites. Like Digg, Delicious, and others,

    Pinterest allows you to bookmark (or pin, in this case) a site so you can share it with

    your friends and of course find it later.

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    But Pinterest is more than that. Its a community, and as such, offers many more

    opportunities for interaction than do other bookmarking sites. In that sense, Pinterest is

    more like Facebook or Twitter.

    Pinterest users are encouraged to share (repin) other content and to like or comment

    on other users pins. You can also share your pins on Facebook and Twitter. (Its worth

    mentioning here that you are required to have either a Facebook or Twitter account to

    sign up to Pinterest, though you are not required to post your pins to either.)

    Why Every Business Owner and Blogger Should Care about Pinterest

    Traffic. Thats why you need to care about Pinterest. According to comScore, Pinterest

    alone accounts for nearly 4% of all referral traffic Internet-wide. While that might not

    sound like much, keep in mind that YouTube, Google+, and LinkedIn combined amount

    to less than 1.5% of referral traffic.

    Add to that the fact that Pinterest greets, on average, 1.36 million visitors per day, and

    has more than 12 million users. Those users tend to stay on the site for an average of

    15.8 minutes, or a full three minutes longer than Facebook users.

    And Pinterest is growing at a phenomenal rate. Between May of 2011 and January of

    2012, Pinterest enjoyed a nearly 3000% increase in unique visitors. Clearly, theyve hit

    upon something that works for people, and as a business owner, you owe it to yourself

    to get involved.

    I hope you can see how important Pinterest can be when it comes to generating traffic

    to your website. Well go over that in more detail later. For now, I just wanted you to be

    aware that Pinterest is not some here-today-gone-tomorrow fad. Its a powerful

    marketing tool, and if youre not taking advantage of it, youre missing out.

    Whos Using Pinterest?

    While everybody might be the answer that comes to mind, given Pinterests exploding

    popularity, thats not exactly true. In fact, many otherwise Internet-savvy people have

    yet to sign up.

    Pinterest seems to appeal primarily to women, with about 70% of its 1.36 million daily

    visitors being female. Twenty-eight percent of users earn over six figures, according to

    Mashable.com, so theyve got money to spend. Fifty percent of Pinterest users have

    children, and their average age is between 24 and 35.

    If that sounds like your target market, then youd do well to carve out a place for your

    brand. But if not, dont worry. With millions of users (and more being added every

    second) your market is sure to join.

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    And dont make the mistake of thinking that men have no influence on Pinterest. In fact,

    four out of the top ten most followed pinners are men, so if men are your market, now is

    the chance for you to be on the leading edge of a movement.

    Pinterest Vocabulary

    Before we go any further, we probably better talk a little bit about Pinterests unique

    vocabulary.

    Just like other social networks and bookmarking sites, Pinterest has its own jargon.

    Where Twitter has tweets and Facebook has status updates, Pinterest has pins. A pin

    is simply a photo, graphic, or video that you share with others by pinning it to one of

    your pinboards.

    A pinboard is a collection of pins that you group together based on the category of your

    choosing. You might have a pinboard about cake decorating, for example, that includes

    photos of beautiful cakes. Or you might have a pinboard with photos of clever home

    decorating ideas youd like to try.

    When you add a photo to a pinboard, its called pinning. You can pin a photo or

    graphic from nearly any blog or website by using Pinterests pin-it bookmarklet a bit

    of code you add to your browser or with pin-it links on the website itself, if theyre

    provided.

    You can also repin other users pins, adding them to your own pinboards. Repins

    include both a link to the original source, and a hat-tip to the user on whose board you

    found it. Repins are by far the most popular form of pinning, proving just how social this

    new network really is.

    Want to know what your friends are pinning? Then you need to follow them!

    Whenever you log into Pinterest, your home page will show the latest pins from

    everyone youre following. When users follow you, they will see your pins on their home

    page.

    Likes and comments are encouraged on Pinterest, and function nearly the same way

    as they do on other social networks. Friends can see what others in their network have

    liked and commented on, and that of course encourages sharing.

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    Signing Up with Pinterest

    As of right now, Pinterest requires an invitation to join, but theyre quite simple to obtain.

    You can get your invitation from a friend who already has an account, or by asking for

    one on Pinterests home page. Once you receive your invitation, its a simple matter to

    sign up and start pinning. Lets take a few minutes and walk through the process.

    As I mentioned earlier, Pinterest requires that you sign up using either a Twitter or

    Facebook account. They do this to help reduce spam and to help you find people you

    know. Once youve signed up, though, you can unlink your accounts, and youre never

    obligated to share your pins across social networks although thats a good idea well

    cover it in depth later.

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    Once youve signed up using either Twitter or Facebook, youll be asked to create a

    user name and password. You can use your real name or the name of your business or

    website, depending on how consistent youd like to be with your branding, and how

    unique your name is. If your name is Jane Smith, youll probably want to go with your

    business name just for clarity.

    If you have a Facebook page or Twitter ID, it can be a good idea to try to get a Pinterest

    user name that matches. Claiming all the social media space with that same ID is not

    only good for branding, but it prevents copycats from coming along later and

    impersonating you.

    After youve chosen your user name and password, Pinterest will present you with

    several categories. Choose the ones you like and that fit with your business. For

    example, if youre a web designer, you might choose Geek and Tech. If youre an

    affiliate marketer, choose categories that fit with your niche sites. And dont forget to

    choose a few just for fun as well. Pets will show you plenty of cute, furry things, and

    home dcor will have you drooling with the possibilities. DIY and arts and crafts will

    provide endless inspiration for new projects.

    Remember, the categories you choose here in no way obligate you to follow them. All

    youre doing is giving the Pinterest algorithm an idea of what you like, so it can

    recommend people to follow which is exactly what it does in the next step.

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    Your new Pinterest account will automatically follow several users it thinks are a good

    match for you. You can always unfollow them later, but for now, youll see their pins on

    your home page.

    Next, Pinterest will ask you to set up a few

    pinboards. Theyll help by offering some

    suggestions, but you can create boards about

    anything you like. If youre passionate about

    protecting elephants, create an elephant board

    to help raise awareness. Love steampunk? Start

    pinning those fanciful photos to your own

    steampunk board so youll always have

    something fun to browse.

    Youre free to make as many or as few

    pinboards as you like, and you can add more

    later (or delete some if you lose interest), so dont spend a lot of time on this right now.

    Just create a couple of boards to play with, and as you learn more about Pinterest and

    how it works, you can always add more to your collection. Well talk more about boards

    in a later section.

    Your User Profile

    Your Pinterest profile can be found by clicking your name in the upper right corner and

    selecting settings. Once there, you can change your user name and password and

    change your email notifications (more on this in a minute), but what you really want to

    do is set up your about me, location, and website sections.

    As Pinterest grows, so does its authority in the eyes of search engines, so it makes

    good sense to use keywords in the about me section, and to include a link back to

    your website. In addition, if your business is location specific (like a boutique shop or

    local service business), including your city and state will help people find you.

    Be sure to follow me at: http://nams.ws/pinperdew

  • MyNAMS.com Page 13 Make Money with This Report

    Your Pinterest profile is searchable by Google and others by default. When searchers

    find your profile, theyll see a selection of your pins, along with your picture, your bio,

    and your recent activity, so youll want to be sure your bio offers a compelling reason to

    visit your site. Your profile also has links to your other social network profiles and your

    website if youve linked your accounts.

    To do that, simply toggle the on/off buttons at the bottom of your profile page, and add

    the relevant information.

    Creating Your First Pin

    There are two main ways to create a pin you can pin content from a website, or

    upload a photo from your computer. You can do both from your Pinterest dashboard by

    clicking on the Add button in the navigation bar.

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    In the dialog that pops up, click Add a Pin and enter the URL of the page you want to

    pin. Youll see that Pinterest has pulled in the first image from that page. Using the

    Previous and Next buttons below the picture, scroll through the images until you find the

    one you wish to pin.

    Next, select the pinboard to which you want to add the image, or create a new board by

    entering a board name and clicking create. Describe your pin, and click Pin It to add

    your pin to the pinboard you chose.

    You can also choose to share the pin on Facebook and Twitter by toggling their buttons

    on or off.

    Pinterest Tools

    Pinterest is such a simple concept, it might seem like there shouldnt be any tools. After

    all, its not YouTube that requires a video camera or special code for participation, right?

    And thats true you can find everything you need to be an active Pinterest user right

    on their site. But there are a couple of tools that make keeping up with Pinterest easier.

    The first is the bookmarklet we mentioned in the Pinterest Vocabulary section. A

    bookmarklet is a small bit of javascript that lives in your browsers bookmark bar. When

    you click it, rather than taking you to a website like a bookmark would, a bookmarklet

    performs some action. Pinterests pin it bookmarklet opens a pin dialog similar to the

    one we just looked at, and allows you to add content to your pinboards without actually

    visiting the site.

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    To install the bookmarklet, simply log into Pinterest with your favorite browser, and

    select About/Pin It Button from the navigation bar. At the top of the page youll find

    the Pin It button. Just click and drag it to your bookmarks bar. Now whenever youre on

    a page youd like to pin, all you have to do is click the button in your browser, choose a

    pinboard, add a description, and youre done!

    While were on the Pinterest Goodies page, lets take a look at some of the other tools

    available. Well be using them later.

    The follow button for websites creates an html snippet you can paste into a text widget

    to add a Pinterest button on your site. When visitors click the button, theyll be taken to

    your Pinterest page where they can see your pins, browse your pinboards, and follow

    you.

    The Pin It button for websites is similar, but it works by encouraging visitors to pin the

    content of your site to their own Pinterest boards. You can use the one provided by

    Pinterest, but there are several WordPress plugins that offer the same functionality in a

    much more convenient package.

    Aside from repinning, Pinterest also makes it easy to share pins across all your social

    media. Clicking on a pin will bring up several buttons, including Facebook, Twitter, and

    email sharing.

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    Pinterest even thoughtfully helps you embed a pin on your own website. So if that

    chocolate cake you find doesnt turn out quite as expected, you can post pictures of how

    its supposed to look compared to what actually happened. The html code includes

    everything you need to properly attribute the photo, as well, like user name and a link to

    the original pin. Cool huh?

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    Finally, Id be remiss if I failed to mention the iPhone app for Pinterest. You can

    download this directly from iTunes, and it allows you to easily browse and interact on

    Pinterest right from your phone. There is also a version for Android.

    Pinterest Etiquette

    Before we move on to how you can use Pinterest as a marketing tool, we need to talk a

    little bit about etiquette. All social networks have their own rules and accepted practices,

    and Pinterest is no different. While you wont be arrested for breaking them, you

    certainly wont win any friends if you do and making connections is what this is all

    about, right?

    To start, and in accordance with Pinterests own user guidelines, be very cautious about

    the amount of self-promotion you do. Its okay to pin your own stuff sometimes, but if

    your boards are filled with images from your own blog and little else, youre not going to

    have very many followers. Save the self-promos for your Facebook page. Dont worry,

    though, well talk a little later about how to get your own images on Pinterest without

    resorting to self-promotion.

    In addition to limiting the number of self-pins, you also must make sure you give proper

    attribution to everything you pin. Never pin a photo from one website and link it to

    another and especially dont link someone elses photo to YOUR website. Always link

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    your pins to the original source, and if youre repinning, include the name of the

    Pinterest user who shared with you.

    It should go without saying but it never does that comments should be polite. As

    your mother told you, if you dont have anything nice to say, then dont say anything at

    all. If you have a complaint about a pin thats offensive or otherwise inappropriate,

    simply click the button to the right and report it.

    Be aware that there are some things you should not pin out of respect not to mention

    copyright laws. Stock photo agencies are particularly nervous about Pinterest, and with

    good reason. They earn their living with the photos they sell, so spreading them around

    the Internet is definitely not good for their business, even if they are linked back to the

    original. Some websites have chosen to disable pinning of their content. Should you find

    a site where your pin-it button does not work, this is likely the case. Please respect the

    website owners wishes and do not circumnavigate their safeguards just to add to your

    pinboard.

    One last tip: make sure your source is correct. If youre visiting your favorite foodie blog,

    for example, and you want to pin the recipe for low-carb pizza thats the blogger just

    posted today, dont pin it from the home page. Doing so will mean that in a few days

    when the post has fallen off the first page of the blog, your pin will no longer have the

    correct link. Instead, go to the post page itself and pin from there. Not only will you be

    able to find that yummy recipe again easily, but other Pinterest users will thank you.

    Part Two: Focusing Your Efforts for Maximum Effect

    Define Your Ideal Follower Then go find Her

    Just as with other social networks, building a following is important for growing your

    influence on Pinterest. But just having a large following is pointless if all you have is a

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    random group of strangers with little or no interest in what you do (or pin). Instead, you

    should strive to build a following of like-minded people in your market.

    To do that, start with your current social networks. Are your Facebook friends on

    Pinterest? Follow them, and theyll likely follow you back. What about your Twitter

    followers? LinkedIn connections? Forum friends? Bloggers you read? All of these are

    excellent places to find new people to follow, but dont forget about commenters on your

    blog, your newsletter subscribers, and even your customers.

    Since no one is or should be single-minded in their interests, youll likely find many

    people you follow have boards that hold no interest for you. You might love your dear

    friends baking and knitting boards, but not share her love of the Beatles, for example.

    Pinterest makes it easy to pick and choose which boards to follow. You can follow

    everything a user does, or any of her boards individually.

    To follow a Pinterest user, visit their home page at http://pinterest.com/username. On

    the left, youll see their picture, bio, and recent activity. Youll also see a button that says

    follow all. Clicking this will as you guessed follow all their boards. If you want to be

    selective, though, on the right side of the screen youll see thumbnails of all their

    pinboards, with follow buttons below them. Click a thumbnail to open the board, or click

    the button to follow it.

    Refining Your Boards

    When you first sign up for Pinterest, the system helpfully suggests a few boards for you.

    Most users, not knowing quite what to expect, simply create what Pinterest suggests.

    After a while, though, it starts to become clear how you can better organize your boards.

    For business owners looking to increase followers and traffic through Pinterest, it makes

    sense to have a number of boards that relate specifically to your niche. Remember, you

    can have many boards one user has more than 120! so dont scrimp.

    In addition, be descriptive in your board names. Rather than calling a recipe board just

    recipes, for example, name it Easy Cookie Recipes, or Looks Bad but Tastes

    Great. Doing so will help your followers know which of your boards theyre interested

    in, and which they can skip.

    Finally, be sure to categorize your boards. Pinterest users can browse the site by

    category, so you want to make sure your boards show up when they do. If you leave

    Be sure to follow me at: http://nams.ws/pinperdew

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    your boards uncategorized, visitors will be asked to help you categorize your board, and

    that might have unexpected results.

    When you create a board, you also have the opportunity to invite others to collaborate

    with you. So for example if youve got a group of friends who all love chocolate cookie

    recipes, a group board is a great way to share all those fantastic recipes you find online.

    To make a group board, select me + contributors next to who can pin, then add the

    emails of everyone youd like to invite. Just one caution: users must already be following

    you to be added to your board.

    Anatomy of a Good Pin

    The currency of Pinterest is without a doubt the repin. Liking is nice,

    commenting is fine, but repinning is your ultimate goal when youre

    using Pinterest as a marketing tool. In fact, more than 75% of all pins

    are actually REpins, so it not only pays to pin well, but to provide

    good pin material on your own site.

    Youve no doubt heard of viral marketing, and probably seen it in

    action a time or two in the past. A YouTube video that has 3 million

    views, or a special report that is suddenly everywhere are both good

    examples of viral marketing. But what makes things go viral isnt

    always clear.

    On Pinterest, though, its fairly easy to figure out just what it is that

    makes a pin instantly re-pinnable. There are three categories of pins

    that make up the majority of Pinterest content: DIY, recipes, and

    home dcor. It seems like everyone loves a beautiful idea for window

    treatments or a clever way to store kids toys, so if your pin fits those

    categories, youll likely find it repined frequently.

    Good photos are a must. Pinterest is, above all else, eye candy.

    Browsing the boards provides a wonderful escape from the world, so

    make sure your photos fit the bill if you want them shared and

    shared again.

    Be sure to add a description to your pins to help clarify what it is,

    how its used, where to buy it (if appropriate) and how much it costs.

    This is especially useful for Etsy sellers and other boutique shop

    owners, because as your pin gets repinned, it can become unlinked

    from your original page, making it impossible for buyers to find you.

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    Tagging

    Where would we be without Twitter and the now infamous hashtag? I dont know how

    we searched the Internet before the hashtag caught on, but I do know that if you want

    your pins found in the ever-expanding Pinterest universe, youre going to want to use

    them.

    Hashtags work similarly to tags on your blog. If youre pinning a photo of the cute baby

    jacket you knitted, you might tag it with #knitting #baby #debbiebliss just to make it

    easier for people who search for Debbie Bliss yarn to find you. You can add as many

    tags as you want to each pin, but too many might look spammy, so be selective.

    Tags are also great places to use your keywords, because anyplace on the Internet

    where you can connect your name or brand with your keyword will help you with your

    SEO. Well talk more about that in the next part, but for now, just remember to make it a

    habit to tag everything.

    Keeping Up with Without Getting Overwhelmed

    Like a lot of social networks, Pinterest can turn into a real time suck if you let it. In fact,

    Id bet that the first few times you browse the boards, youll get so lost looking at all the

    interesting pictures that youll find youve wasted an hour or more before you realize it.

    Obviously, thats not good for business.

    Pinterest makes it easy to stay on top of whats happening on your boards and those of

    your followers with email updates. You can select what notifications you receive and

    how often by clicking the email notifications button on your profile page.

    You can choose to receive a notice when someone follows you (so you can follow

    back), when someone comments or likes one of your pins, or when someone repins a

    pin.

    You can also choose to receive emails every time one of these things happens, or just a

    daily update. I highly recommend opting for the daily update. Pinterest is growing at

    such a rate that your email inbox is likely to become flooded with repin notifications

    every time you add a pin.

    Its also a good idea to limit your Pinterest browsing. Dont run off to Pinterest every

    time you see an interesting pin in your Twitter stream. Like all social media, you have to

    be disciplined about how often and for how long you interact, otherwise you will find that

    youre wasting your day pretending to work while actually accomplishing very little.

    With that being said, though, it is important to pin frequently and consistently, as well

    talk about next. Finding the right balance between consistency and wasting time is

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    tough, so pay attention to how much time youre spending on the site and what results

    youre seeing, and it wont take long for you to figure out how much time spent on

    Pinterest is right for you.

    Part Three: Pinterest, Traffic, and Sales While it might seem like Pinterest is all about fun and not so much a business tool, that

    couldnt be further from the truth. Sure, cute DIY projects and tasty-looking recipes are

    abundant on the site, but there are plenty of opportunities for the savvy business owner

    to increase both traffic and sales through strategic Pinterest use.

    Become the Expert

    As with most marketing, youll find Pinterest pays off much better if you can brand

    yourself as the expert in your niche. If you sell gift baskets, for example, you want your

    pins, boards, and brands to be at the top of the page whenever someone searches

    Pinterest for gift baskets.

    If that sounds a lot like your standard SEO, thats because it is and it works much the

    same on Pinterest as it does on Google.

    The first step is to pin early and pin often. Like a plant without water, your Pinterest

    account will dry up and fade away if its not cared for. You dont have to spend hours a

    day nurturing your account, there are a few things you need to do especially in the

    early stages to keep your account current:

    Follow people. This might seem obvious, but you need to actively seek out new

    people to follow. Spend a few minutes every day following new people, and your

    Pinterest account will look and feel healthier.

    Interact. Social networking allows little space for lurkers. Comments, repins, and

    likes are all appreciated and reciprocated, so get out there and make some

    friends.

    Pin stuff. Seriously. Until you get in the habit, this might not come so easy to you,

    but you really do need to learn to use that Pin-It bookmarklet you installed. Next

    time you see a cool new use for a product, or a yummy looking recipe, pin it!

    Tag your pins. As we said earlier, this will help other Pinterest users find you

    quickly.

    Create meaningful boards. A board with the name of stuff doesnt really say

    much about its content. Using better descriptions helps users find you, and helps

    to establish yourself as an authority in your niche.

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    Get Your Stuff Pinned

    Pinterests terms of service dont explicitly forbid self-promotion, but they clearly look

    down upon it. But if thats the case, how can you use Pinterest to drive traffic to your

    site?

    Its easy. You simply have to get others to do your pinning for you.

    When we talked Pinterest tools, I mentioned the pin-it button for your website. While a

    good idea, it does have some limitations like the fact that youll need to copy and

    paste that code on every page you want pinned. Who has time to log into Pinterest to

    copy some html code every time they write a blog post? I know I sure dont.

    Luckily, if you have a WordPress blog, plugin developers have come to your rescue.

    One I particularly like isnt just a button that sits next to your other social bookmarks,

    though. This one, from CodeCanyon, makes a Pin It button appear whenever a visitor

    hovers her mouse over a photo. Its not free, but I love the way it looks. You can check it

    out for yourself here: http://codecanyon.net/item/pinterest-auto-pin-for-

    wordpress/1761839

    Of course you want your blog visitors to do more than just pin your posts. You want

    them to follow you on Pinterest as well. In addition to the code snippet you can copy

    right from Pinterest, PinterestPlugins.com also has a selection of WordPress plugins to

    do all the heavy lifting for you.

    What about if you want to show off your pins on your site? Your Pinterest account has

    its own RSS feed, and you can easily show that on your blog with the Pinterest RSS

    widget found here: http://wordpress.org/extend/plugins/pinterest-rss-widget/ This handy

    little widget allows you to specify boards and even add a follow me button to your

    sidebar.

    Another way to get the ball rolling on your Pinterest promotion is simply to ask. If you

    have something you really want pinned and repinned, ask a few friends, and if its good,

    it wont take long for your pin to make the rounds of Pinterest.

    You can help this process along by sharing the pins of your stuff others have made.

    Theres even a handy way to track down which images and posts from your site are

    getting pinned. Simply type this into your Google search box:

    http://pinterest.com/source/yourdomainhere.com

    Change out yourdomainhere for your actuall domain, and Google will show you all the

    images that have been pinned from your site. Now you can follow the pinner and share

    the pins on other social networks.

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    Remember, the more times your posts are pinned and repinned, the more traffic you will

    have and the more sales youll make. A little time and effort spent encouraging your

    network and following up, and youll soon be a Pinterest star.

    How Pinterest Helps Your SEO

    Obviously, everything that is pinned from your site offers a link back, and we all know

    how important backlinks are in your overall SEO efforts. But are they doing you any

    good? Well, yes and no. The default links are all no-follow, which means that while it is

    still a link, its not passing any link juice from Pinterest to your site. Thats not a bad

    thing, its just a thing.

    But if you use the description well, you can gain another, DO-follow link. And remember,

    every time your pin is repinned, thats another link. Can you see how quickly Pinterest

    can become a power tool in your SEO toolbox? I can!

    Pinning Dos and Donts

    There are a few things that should never be pinned, so you want to take care not only

    that you dont pin them, but that you dont encourage your followers to pin them as well.

    Because pins have a lifespan of forever, the most important thing to remember is that

    pins should be evergreen. What I mean by that is your pins should be just as relevant in

    a year as they are today. For that reason its not a good idea to pin things like:

    Coupons

    Special events

    Sale notices

    One-off items for sale like a used car or a home

    Instead, pin things that will stand the test of time. Some of the most popular pins are:

    Recipes

    How-to-videos

    Infographics

    Amusing or inspiring cards and posters

    Crafts

    Home Dcor

    Clothes

    If youre having trouble deciding, imagine youre a Pinterest user who stumbles across

    your pin in six months. When you click the link to find out more, will the page still be

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    there? Or will you get a 404 error? Or worse, will you get a sorry, but this offer is

    expired message?

    If you really must pin something thats rather time-specific, like a coupon code, consider

    linking to a page where the user can find the most current code, rather than just posting

    the code on Pinterest.

    Pinterest for Information Marketers and Service Businesses

    It might seem like Pinterest is only useful if you blog about food or sell cute kids

    clothing, but thats really not true. Information marketers, affiliate marketers, and service

    providers can all benefit from Pinterest if theyre willing to get a little creative.

    Here are seven great, pinnable ideas for marketers and service providers:

    Useful tips in the form of a cute graphic you can whip one up in minutes with

    Photoshop or GIMP.

    Infographics relevant to your industry either create them yourself or pin them

    from other sites and add your commentary to the description.

    Photos of you or your staff, either hard at work or enjoying a much-needed break.

    Charts depicting statistics relevant to your customers.

    Videos showing how to use a product or sharing a new idea.

    Whats Next?

    I know weve covered a lot of ground today, and if youre new to Pinterest that can be

    quite overwhelming. So before we leave, Id like to just go over some of the important

    points I wouldnt want you to miss.

    We talked about Pinterest etiquette, and this is critical. Just as you wouldnt join a new

    forum and start posting right away without learning the ins and outs of that group of

    people, you shouldnt jump into Pinterest with both feet either. Take some time to look

    around and get a feel for it before you start participating.

    Remember that Pinterest does not sanction self-promotion, so youll need to be creative

    when it comes to getting visitors to pin your posts and other content. Give them the

    tools they need, and chances are they will come through for you. To help them, make

    sure your posts have interesting photos worthy of pinning. No matter how helpful your

    content, its the pictures that matter to Pinterest.

    Keep a close eye on what your visitors are pinning, and make an effort to do more of

    the same. And be sure to share with your other social networks when people pin your

    posts.

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    Finally, have fun. There is nothing terribly serious about Pinterest. No ones business

    will fail if they make a wrong choice in repinning, and the world wont stop turning just

    because you dont name your boards just right.

    Thanks for joining me to learn more about this hot new social networking site. Ive really

    enjoyed sharing my tips and strategies with you, and I hope youve found it useful.

  • MyNAMS.com Page 27 Make Money with This Report

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