how to-really-use-linked in-winmark-hr directors

Bert Verdonck & Mike Clark@ReallyLinkedin

Why is the role of HR changing?

Why are top organisations missing out on the best talent?

2 fundamental principles of (online) networking

LinkedIn Strategy Matrix© for Organisations

3 key strategies to be on top with LinkedIn

Case Study: Deloitte’s Social Media Success

How to find the right people?

Agenda

Changing Role of HR?

HR used to network with potential employees

Today all employees are

networking with potential employees

How To AttractThe Best Talent?

Why is the role of HR changing?

Why are top organisations missing out on the best talent?

2 fundamental principles of (online) networking

LinkedIn Strategy Matrix© for Organisations

3 key strategies to be on top with LinkedIn

Case Study: Deloitte’s Social Media Success

How to find the right people?

Agenda

Fundamental Principle 1the REAL Power is in the 2nd Degree

1st Degree: everyone knows 250 people

2nd Degree: those 250 know 125 = 31.250

3rd Degree: 31.250 * 125 = 3.906.250

4th Degree: 3.906.250 * 125 = 488.281.250

5th Degree: 488.281.250 * 125 = 61.035.156.250

Fundamental Principle 1the REAL Power is in the 2nd Degree

Fundamental Principle 2the Networking Attitude

Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return

“Give and Receive”

Why is the role of HR changing?

Why are top organisations missing out on the best talent?

2 fundamental principles of (online) networking

LinkedIn Strategy Matrix© for Organisations

3 key strategies to be on top with LinkedIn

Case Study: Deloitte’s Social Media Success

How to find the right people?

Agenda

Biggest Mistake?

Using LinkedIn as

a (passive) billboard

instead ofa (proactive) tool

2 Biggest Problems

Not having clear goals or organisational strategies

Not knowing who the people in the best position areto help you reach those goals

5 Steps Success Strategy

1. Define a specific goal

2. Think of the people in the best position to help you reach your

goal

3. Use “Advanced Search”

4. Look at the list for common contacts

5. Ask the person you have the best relationship with for a Magic

Mail

Attractive Profile?

Company Profile?

Why is the role of HR changing?

Why are top organisations missing out on the best talent?

2 fundamental principles of (online) networking

LinkedIn Strategy Matrix© for Organisations

3 key strategies to be on top with LinkedIn

Case Study: Deloitte’s Social Media Success

How to find the right people?

Agenda

LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES

Organization

Branding, Job Openings, Products & Services - Company Profile

Branding, Ads, Job Posts, Interaction- Advertising Solutions (fee)- Talent Solutions (fee)- Company Status Updates

Find:- Talent Solutions (fee)

CEO, Managers

Branding & Lead Generation- Personal Profile- Rich Media

Branding, Visibility, Interaction- Status Updates

See below (all co-workers)

All Co-workers

Branding & Lead Generation- Personal Profile- Rich Media

Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups

Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise

Fundamental Networking Principles

Why is the role of HR changing?

Why are top organisations missing out on the best talent?

2 fundamental principles of (online) networking

LinkedIn Strategy Matrix© for Organisations

3 key strategies to be on top with LinkedIn

Case Study: Deloitte’s Social Media Success

How to find the right people?

Agenda

Giam Swiegers

CEO, Deloitte Australia

Case Study

“A LinkedIn Profile is Necessary to Be Considered as a Potential Candidate”

Roos Van Vught, (ex-)Social Media Manager, Deloitte NL

Case Study

5 LinkedIn Top Tips Deloitte is applying:

Recruiters Personal Profiles are above standard

Personal Profiles of Hiring Managers and their team(s) are above standard

Contributing content in Groups

Social sharing of job openings

Posting of job openings via jobslots

Would you like to receive our HR package?

Whitepaper: “Deloitte: Embracing Social Media To Attract Top Talent”

Interviews with HR Directors

LinkedIn best practices & HR related articles

All updates and much more!

Hand in your business card now and we’ll send it to you

Find the right people

Why is the role of HR changing?

Why are top organisations missing out on the best talent?

2 fundamental principles of (online) networking

LinkedIn Strategy Matrix© for Organisations

3 key strategies to be on top with LinkedIn

Case Study: Deloitte’s Social Media Success

How to find the right people?

Agenda

Bert VerdonckBert is an international keynote speaker,

a LinkedIn Expert and a creative lifehacker.

Bert is 1 of the first in the world.

Bert is the co-author of 4 books:

How to contact Bert Verdonck?

bert.verdonck@reallylinkedin.co.uk T: 020 313 73 313@BertVerdonck http://uk.linkedin.com/in/bertverdonckwww.how-to-really-use-linkedin.comwww.reallylinkedin.co.uk

Bert Verdonck

Contact Mike for more info!Tel: 020 313 73 313

E-mail: mike@reallylinkedin.co.uk

Contact Mike for more info!Tel: 020 313 73 313

E-mail: mike@reallylinkedin.co.uk