how to use social media for image building and personal branding
Post on 11-Apr-2017
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PRATIK DHOLAKIYA
www.e2msolutions.com @DholakiyaPratik
HOW TO USE SOCIAL MEDIA FOR IMAGE BUILDING
www.e2msolutions.com @DholakiyaPratik
IMAGE BUILDING =
PERSONAL BRANDING
www.e2msolutions.com @DholakiyaPratik
WHY IT IS SO IMPORTANT?
“Having a strong personal image on social media will make your personal
branding even stronger which will grow with you, and eventually help
in your career and business.”
www.e2msolutions.com @DholakiyaPratik
BUT THE QUESTION IS –
HOW?
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“MUST FOLLOW” SEO EXPERT
TOP 100 CONTENT MARKETING BRANDS
RECOMMENDED AGENCY
C O N T R I B U T O R
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www.e2msolutions.com @DholakiyaPratik
I Have Spoken At:
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Popular Social Networking Platforms
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MONTHLY VISITORS FOR 4 PLATFORMS
Source Credit: DreamGrow
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PLATFORMS THAT MATTERS THE MOST
Source Credit: DreamGrow
www.e2msolutions.com @DholakiyaPratik
ENOUGH OF THIS. SHOW ME HOWWWW???
www.e2msolutions.com @DholakiyaPratik
OK. HERE WE GO..
“For the majority of people, the first thing that businesses will do when considering
you for a job will be to look you up online.
That could be something you leave to chance, or it is something you can control
by creating your own content.”
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
DOs
www.e2msolutions.com @DholakiyaPratik
#1
FILL ALL THE INFORMATION ABOUT YOU ACROSS YOUR SOCIAL MEDIA
PROFILES
www.e2msolutions.com @DholakiyaPratik
THAT INCLUDES:
1. Your Bio 2. Activities (NGO, Volunteering, etc.) 3. Accomplishments 4. Achievements 5. Any Events You May Have Attended 6. Certifications OR Awards 7. Initiatives You Care About 8. And ALL THINGS POSITIVE ☺
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#2
USE LINKEDIN AS YOUR GO-TO SOCIAL NETWORK
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#3
GOOGLE YOURSELF, AND MAKE SURE THERE’S NO INAPPROPRIATE CONTENT OR PHOTO(S) ABOUT/BY
YOU
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#4
BE MINDFUL WHEN POSTING PERSONAL INFORMATION SUCH AS
YOUR LOCATION, WHEN YOU’RE GOING ON VACATION, ETC.
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#5
BE RESPECTFUL OF OTHERS’ POSTS, EVEN IF YOU DON’T AGREE WITH
THEM.
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#6
SHARE INFORMATION YOU THINK OTHERS WOULD ENJOY OR FIND
USEFUL.
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#7
VERIFY THOSE YOU ACCEPT INTO YOUR SOCIAL NETWORK.
(ESPECIALLY ON FACEBOOK)
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#8
GET RID OF ANY NEGATIVE POSTS AND PICTURES.
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DON’Ts
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#1
STAY AWAY FROM POSTING ILLEGAL ACTIVITIES.
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www.e2msolutions.com @DholakiyaPratik
#2
AVOID BULLYING YOUR TEACHERS, PROFESSORS.
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#3
AVOID POSTING OBJECTIONABLE CONTENT OR PHOTOS.
www.e2msolutions.com @DholakiyaPratik
#4
DO NOT POST ANY CONFIDENTIAL (NOT-FOR-PUBLIC) INFORMATION.
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#5
DON’T TROLL! IT MIGHT PUT YOU IN A FIX.
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www.e2msolutions.com @DholakiyaPratik
#6
REFRAIN FROM USING DEROGATORY AND PROFANE LANGUAGE.
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#7
IGNORE POSTING ABOUT COLLEGE POLICIES OR YOUR POINT OF VIEWS
ON THEM.
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#8
DON’T UPLOAD ANYTHING THAT YOU WOULDN’T WANT EVERYONE TO SEE.
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
WHY SHOULD WE CARE?
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#1
Like it or not, your communication becomes a strong part of your overall
image.
www.e2msolutions.com @DholakiyaPratik
#2
Know that employers DO check your social media accounts.
www.e2msolutions.com @DholakiyaPratik
AND,
www.e2msolutions.com @DholakiyaPratik
#3
Once it’s on the Internet, it’s always going to be.
www.e2msolutions.com @DholakiyaPratik
REMEMBER
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Just because you don’t post pictures of every event or party you go to, it
does not mean it wasn’t fun or didn’t happen...
www.e2msolutions.com @DholakiyaPratik
TO CONCLUDE
www.e2msolutions.com @DholakiyaPratik
According to a study, 94% of employers use social media in
candidate recruitment, and 43% of employers who used social media did
not hire a person based on finding negative content.
www.e2msolutions.com @DholakiyaPratik
THANK YOU… AND KEEP IN TOUCH!
Twitter @DholakiyaPratik
Facebook facebook.com/DholakiyaPratik Email web@pratikdholakiya.com
C O - F O U N D E R
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