how to use video marketing to grow your business

Adam De Jong

Marketing Manager

Burc Onergil

Video Producer

Agenda

The opportunity for VSEO

Goals & challenges for your video campaign

The Video Marketing Process

Video creation

Video keywords selection, upload and promotion

VSEO case studies

National Positions VSEO program

Action plan

Q &A

Understanding the Opportunity

Opportunity

Get to the top of the search engines in days not

months like SEO

Less competition

Emerging technology

Rapidly growing

Relatively inexpensive

48% of users watch videos on mobile device

38% of Google’s universal search results include

video

179 Million Watch Online Videos

179M in US watch online videos each month

Average of 14 hours each month

Top 10 Video Multimedia Sites by U.S. Market Share of Visits (%), March 2011Source: Experian Hitwise

77.0%

3.1%

2.1%

1.2%

1.0%

1.0%

0.8%

0.7%

0.6%

0.5%

YouTube

Hulu

bing Videos

Yahoo! Video

Fancast

Apple iPod &

iTunes

Google Video

Daily Motion

MetaCafe

Mega Video

45% Watch Online Video Ads

In US, more than 4.3 billion online video ads

viewed in Jan. 2011 alone.

Top 10 Video Sites by Ads ViewedJanuary 2011, Ads viewed (000) Source: comScore

1,080,902

503,683

431,908

414,644

348,381

318,832

211,593

193,685

185,127

154,716

Hulu

Tremor Media

ADAP.TV

BrightRoll

CBS

Interactive

Microsoft Sites

CWTV.com

SpotXchange

AOL, Inc.

Google Sites

Video Marketing Process

Produce video

Upload Video

Optimize video

Promote video

Key Marketing Factors

Video Goals & Challenges

Video Production on a Budget

How to Develop Your Ideas

Equipment

Location & Lighting

Spokesperson/Actor

Post-Production

Call-To-Action

What is VSEO?

Keyword Selection

Uploading the video

Optimizing the video

Promoting the video

Social Media Integration

National Positions VSEO Program

Video Optimization Key Factors

Title

Age of the video

Description

Tags

Views

Comments

Reviews

Embedded links

Regular links

Video transcript and captions

VSEO Case Studies

Fretted AmericanaDominates for “Vintage Guitars”

• 174,442 Video Views

• 29,478 site visits

• 568% increase in traffic

BaklinerDominates for “Truck Bed Covers”

• 99,504 Video Views

• 18,746 site visits

• 314% increase in traffic

Action Plan

Your action plan

Develop idea for 30 second video

Media plan for promotion of your videos

Integrate your videos on your Google places

listing

Integrate your videos on your mobile website

www.nationalmobileseo.com

Conclusion

The online video market is exploding in

popularity

VSEO is a great way to get your business

found by more people across various

platforms

Q & A