how to grow your mortgage business with video
TRANSCRIPT
How to Grow Your Mortgage
Business with VideoScott Sillari, Vyral Marketing
Your #1 Asset - Database
The Marketing Plan1.Build A Database2.Communicate with It3.Proactive Follow Up
Step #1: Build a Database
Audience #1: Real Estate Agents
Make sure deals close•Updates on mortgage regulations•Updates on the real estate market•Tips to grow their real estate business• Interviews with experts and coaches
Audience #2: Past Clients & Sphere
Make smart real estate choices
•Real estate price trend updates•Home buyer/seller Q&A tips•Updates on rates and refinance terms• Investment real estate strategies
Audience #3: Loan Officer Recruits
Grow their mortgage business
•Marketing examples•Coaching videos / business tips• Interviews with top loan officers•Loan officer testimonials
Reconnect with Your Database
Ask People for Their Email
Ask People to Sign Up Online
Step #2: Communicate with It
Ask for Questions to Answer
Send Out Two Q&A Videos A Month
Example #1: Professional Video
Example #2: Optimize YouTube
Example #3: Video Blog
Example #4: Video Email
Example #5: Facebook
Example #6: LinkedIn
Example #7: Google+
Example #8: iTunes
Step#3: Prioritize Follow Up
Call your open/click email report
Here’s what to say..“I see you subscribe to my videos. Any
questions I can answer for you in
upcoming episodes?”
“..the cost of Vyral Marketing is a slam dunk.”Jay ModerskiVP Sales, Finance of America
“I get 3-5 leads per video when it goes out to my database.”
Terry WilliamsMortgage Professional
#1: Partner with Real Estate Agents
#2: Hire Us To Do It For You• We build your video blog• We interview you • We edit your video• We write your articles• We send your email• We optimize your SEO• We update your social media• We run a podcast for you• We give you leads to call
All this takes only 30 minutes a month
DOUBLE Your Money Back Service
Guarantee
$1,995 one-time build$550 monthly for 1
year
