hsd presentation final

The problem

• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation

The problem

• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation

• Many are becoming disillusioned with mainstream one-dimensional voucher code portals

The problem

• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation

• Many are becoming disillusioned with mainstream one-dimensional voucher code portals

• They want their online shopping experiences to be fun, collective, social and incentivised

The problem

• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation

• Many are becoming disillusioned with mainstream one-dimensional voucher code portals

• They want their online shopping experiences to be fun, collective, social and incentivised

• They also want a mix of hyper-relevant local deals and nationwide offers from big brands

Our solution?

An interactive student deals service offering users a fun gaming approach to money-saving offers, social networking opportunities and a loyalty points scheme

The UK student market

• 2.50m students in UK higher education• Undergraduates: 1.93m• Postgraduates: 0.57m• Male: 44% Female: 56%• European Union students (excluding UK): 132,550• Non-EU students: 302,602

Source: HESA Student Record 2011/12

Sample student cities

SheffieldPopulation: 553,000

Universities: University of Sheffield and Sheffield Hallam

Student population: 48,000

International students: 12% (approx)

BristolPopulation: 428,000

Universities: University of Bristol and UWE

Student population: 47,000

International students: 11% (approx)

10 biggest monthly purchases

1. Supermarket shopping – £84

2. Beer, cider and spirits – £45

3. New clothes – £39

4. Books – £30

5. Eating out – £31

6. Beauty treatments – £28

7. Take-aways – £25

8. Gym – £25

9. Treating friends – £23

10. Cocktails – £21

Source: VoucherCodes.co.uk (2012 survey of over 1,000 university students)

An established market

How will we stand out?

Differentiating factors

1. Fully interactive website at HotStudentDeals.com

Differentiating factors

1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on

offer within a ten-mile radius of their location

Differentiating factors

1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on

offer within a ten-mile radius of their location3. Fun, addictive gaming approach to redeeming offers

Differentiating factors

1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on

offer within a ten-mile radius of their location3. Fun, addictive gaming approach to redeeming offers4. Loyalty points scheme to reward users for

redeeming our voucher codes and interacting with our site

Differentiating factors

1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on

offer within a ten-mile radius of their location3. Fun, addictive gaming approach to redeeming offers4. Loyalty points scheme to reward users for

redeeming our voucher codes and interacting with our site

5. Social networking opportunities, including meet-up evenings for users

HotStudentDeals.com

The site features:• local and national deals• regional city sections

Users can:• submit links to deals• vote on deals

• comment on deals• post reviews• message other users• create groups of friends

Hot Student Deals app

• Emphasis on local deals• Allows users to redeem

voucher codes ‘on the hoof’• Uses GPS technology to

show offers available up to ten miles away

• Users can interact using a simple messenger

Find local deals…

…and other Hot Student Dealers!

Fun gaming element

Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:

Fun gaming element

Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:

• tweeting @HotStudentDeals a picture of a new product

Fun gaming element

Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:

• tweeting @HotStudentDeals a picture of a new product• voting on any deal listed on HotStudentDeals.com

Fun gaming element

Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:

• tweeting @HotStudentDeals a picture of a new product• voting on any deal listed on HotStudentDeals.com• checking in somewhere via our app or a linked

Facebook account

Fun gaming element

Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:

• tweeting @HotStudentDeals a picture of a new product• voting on any deal listed on HotStudentDeals.com• checking in somewhere via our app or a linked

Facebook account• ordering a burger that we have a deal running on

Loyalty points scheme

Users would gain loyalty ‘chili points’ by:

Loyalty points scheme

Users would gain loyalty ‘chili points’ by:

• redeeming our voucher codes

Loyalty points scheme

Users would gain loyalty ‘chili points’ by:

• redeeming our voucher codes• interacting on HotStudentDeals.com – voting on deals

and posting comments and reviews

Loyalty points scheme

Users would gain loyalty ‘chili points’ by:

• redeeming our voucher codes• interacting on HotStudentDeals.com – voting on deals

and posting comments and reviews• completing all the tasks set in a weekly ‘mission’

Loyalty points scheme

• Our system would automatically track users’ activities on the site and app, and would monitor mission-based activity on Facebook and Twitter

Loyalty points scheme

• Our system would automatically track users’ activities on the site and app, and would monitor mission-based activity on Facebook and Twitter

• Loyalty points would be automatically added to users’ online accounts

Loyalty points scheme

• Our system would automatically track users’ activities on the site and app, and would monitor mission-based activity on Facebook and Twitter

• Loyalty points would be automatically added to users’ online accounts

• No need for our students to carry a physical card and get it scanned when redeeming voucher codes

Loyalty points scheme

Loyalty points can then be:

Loyalty points scheme

Loyalty points can then be:

• exchanged for online vouchers from selected partners (eg iTunes, Amazon)

Loyalty points scheme

Loyalty points can then be:

• exchanged for online vouchers from selected partners (eg iTunes, Amazon)

• donated to our partner charities

Loyalty points scheme

Loyalty points can then be:

• exchanged for online vouchers from selected partners (eg iTunes, Amazon)

• donated to our partner charities• doubled-up and exchanged for a voucher to be used

at an HSD meet-up event

Loyalty points scheme

Loyalty points can then be:

• exchanged for online vouchers from selected partners (eg iTunes, Amazon)

• donated to our partner charities• doubled-up and exchanged for a voucher to be used

at an HSD meet-up event • gambled for the chance to enter our monthly big prize

draw

Social networking

• HSD members invited to meet-up events, where they can meet students from other unis and double-up their chili points

Social networking

• HSD members invited to meet-up events, where they can meet students from other unis and double-up their chili points

• Members can interact with each other on the site and via the app

Social networking

• HSD members invited to meet-up events, where they can meet students from other unis and double-up their chili points

• Members can interact with each other on the site and via the app

• The most active 25 members each month (as listed on the site’s Hall of Fame) automatically entered into the monthly big prize draw

Revenue opportunities

• Commission from clients for every student who redeems a voucher code with them

Revenue opportunities

• Commission from clients for every student who redeems a voucher code with them

• Affiliate income from nationwide student offers listed on HotStudentDeals.com

Revenue opportunities

• Commission from clients for every student who redeems a voucher code with them

• Affiliate income from nationwide student offers listed on HotStudentDeals.com

• AdSense units and banner advertising on the website and the app

Revenue opportunities

• Commission from clients for every student who redeems a voucher code with them

• Affiliate income from nationwide student offers listed on HotStudentDeals.com

• AdSense units and banner advertising on the website and the app

• Sponsored content and advertising in the weekly mailshot to our users promoting upcoming offers

Benefits to clients

• Low-cost introductory deals to get local and national clients on board

Benefits to clients

• Low-cost introductory deals to get local and national clients on board

• Wide variety of options available to allow clients to control the level of promotion required

Benefits to clients

• Low-cost introductory deals to get local and national clients on board

• Wide variety of options available to allow clients to control the level of promotion required

• Access to our database to promote deals to a targeted group of students (eg based on location, gender or age)

Benefits to clients

• Low-cost introductory deals to get local and national clients on board

• Wide variety of options available to allow clients to control the level of promotion required

• Access to our database to promote deals to a targeted group of students (eg based on location, gender or age)

• The opportunity to fill spare capacity during the day or on otherwise quiet week nights

Promotion to students

• Big presence at freshers’ fairs across the UK

Promotion to students

• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events

Promotion to students

• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events• HSD give-aways – chili-shaped pens and flash drives,

branded playing card and Top Trumps packs, etc

Promotion to students

• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events• HSD give-aways – chili-shaped pens and flash drives,

branded playing card and Top Trumps packs, etc• Social network campaigns

Promotion to students

• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events• HSD give-aways – chili-shaped pens and flash drives,

branded playing card and Top Trumps packs, etc• Social network campaigns

• Advertising on student sites and in local and national student publications

Scaling up

• Scope to strike partnerships with other student and graduate websites to help build our student database

Scaling up

• Scope to strike partnerships with other student and graduate websites to help build our student database

• Could easily be rolled out in the US, Canada, Australia, New Zealand, etc

Scaling up

• Scope to strike partnerships with other student and graduate websites to help build our student database

• Could easily be rolled out in the US, Canada, Australia, New Zealand, etc

• The app service could develop so an in-store device sends a signal that produces a push-notification when a user enters a store

Scaling up

• Scope to strike partnerships with other student and graduate websites to help build our student database

• Could easily be rolled out in the US, Canada, Australia, New Zealand, etc

• The app service could develop so an in-store device sends a signal that produces a push-notification when a user enters a store

• If successful with students, the service could be rebranded and used for another demographic (eg young professionals)

Thanks for listening!