huron-clinton metroparks - style guide
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2 0 1 2 R E B R A N D I N G C A M P A I G N A N D D E S I G N G U I D E L I N E S
This is a rough cover design and meant only for placement.
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H U R O N - C L I N T O N M E T R O P A R K S P R O J E C T B O O K
STYLE GUIDE 3 .ZERO
3 . Z E R O
STYLE GUIDE 3 .1
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3 . 0
TA B L E O F C O N T E N T S
3.1 Company Values 22
3.2 Brand Standards 23
3.3 Logo Standards 24-25
3.4 Color Palette / Typography 26-27
3.5 Toolbox / Textures 26-27
3.6 Photo Gallery 28-29
3.7 Print / Web Guidelines 30-31
3.8 Interactive Media 32-33
3.9 Signage / SWAG 34-35
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3 . 1
quisquam est, qui dolorem ipsum quia dolor sit amet,
consectetur, adipisci velit, sed quia non numquam eius
modi tempora incidunt ut labore et dolore magnam
aliquam quaerat voluptatem. Ut enim ad minima veniam,
quis nostrum exercitationem ullam corporis suscipit
laboriosam, nisi ut aliquid ex ea commodi consequatur?
dolorem eum fugiat quo voluptas nulla pariatur?
C O M PA N Y VA L U E S
3 . 1
Sed ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et
quasi architecto beatae vitae dicta sunt explicabo. Nemo
enim ipsam voluptatem quia voluptas sit aspernatur aut
odit aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt. Neque porro
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3 . 2
B R A N D S T A N D A R D S
M E T R O PA R K S B R A N D A D VA N TA G ELorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum.
B R A N D AWA R E N E S SUt enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur.
A R E A S O N F O R E V E R Y S E A S O NDuis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur
sint occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.
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3 . 4
C O L O R P A L E T T E
Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76
Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106
Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212
Pantone BlackC=0 M=0 Y=0 K=100R=35 G=31 B=32
Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53
Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232
Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79
Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134
Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36
Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23
PRIMARY COLORS
SECONDARY COLORS
C O L O R P A L E T T E
Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76
Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106
Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212
Pantone BlackC=0 M=0 Y=0 K=100R=35 G=31 B=32
Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53
Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232
Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79
Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134
Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36
Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23
PRIMARY COLORS
SECONDARY COLORS
C O L O R P A L E T T E
Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76
Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106
Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212
Pantone BlackC=0 M=0 Y=0 K=100R=35 G=31 B=32
Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53
Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232
Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79
Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134
Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36
Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23
PRIMARY COLORS
SECONDARY COLORS
C O L O R PA L E T T E
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3 . 5
T Y P O G R A P H YGHOST KIDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
SWISS 924A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
ArendahlABCDEFGHIJKLMNOPQRSTUVWXYZ
Univers LT Std 65 BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Univers LT Std 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Univers LT 67 Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
Univers LT Std 67 Bold Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Univers LT Std 57 CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Univers LT Std 57 Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ
PRIMARY HEADLINE FONTS
BODY COPY FONTS
Fonts for all headlines.Only to be used singally, and ever used in combination.
These fonts representthe basis for body copyto be used for all printcollateral and materials.
T Y P O G R A P H YGHOST KIDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
SWISS 924A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
ArendahlABCDEFGHIJKLMNOPQRSTUVWXYZ
Univers LT Std 65 BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Univers LT Std 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Univers LT 67 Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
Univers LT Std 67 Bold Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Univers LT Std 57 CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Univers LT Std 57 Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ
PRIMARY HEADLINE FONTS
BODY COPY FONTS
Fonts for all headlines.Only to be used singally, and ever used in combination.
These fonts representthe basis for body copyto be used for all printcollateral and materials.
T Y P O G R A P H Y
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Duis aute irure dolor in
reprehenderit in voluptate
velit esse cillum dolore
eu fugiat nulla pariatur.
Excepteur sint occaecat
cupidatat non proident,
sunt in. Duis aute irure
dolor in reprehenderit in
voluptate velit esse cillum
dolore eu fugiat nulla
pariatur. Excepteur sint
Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232
Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79
Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134
Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76
Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106
Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36
Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212
Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23
PRIMARY COLOR RANGE
SECONDARY COLOR RANGE
ORIGINAL LOGO
NEW LOGO DESIGN / COLOR
NEW LOGO / BLACK/WHITE
H U R O N - C L I N T O N M E T R O P A R K S K E Y T E N E T S : A L I V E . S T I M U L A T I N G . I N S P I R I N G . F O L L O W Y O U R S E N S E S .
NEW TAGLINE
Pantone Black UC=0 M=0 Y=0 K=100R=35 G=31 B=32
SUBHEADS
Univers STD 65 BoldUnivers LT 67 Condensed Bold
Univers LT STD 67 Condensed Oblique
BODY COPY
Univers STD 55 RomanUnivers STD 57 Condensed
Univers LT STD Oblique
HEADLINES
Ghost KidSwiss 924
A R E A S O N F O R E V E R Y S E A S O N
Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53
NEW LOGO VARIATIONS
T O O L B O X
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Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur
sint occaecat cupidatat non proident, sunt in. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in.
T E X T U R E S
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