ia & ux: where great design journeys begin

20 FINE Slides

IA + UXWhere Great Digital Brand Journeys Begin

UX

UCD

IA IxD

UI HCI

User Experience

Information Architecture

InteractionDesign

User Interface User Centered Design

Human ComputerInteraction

One Big Happy Family!

Usability Navigation &Labeling Systems

Content Organization

Information Storage & Retrieval

Things IAs Look At...

IAs consciously organize content and flow based on principles derived through observation and evidence.

Stakeholder interviews

User interviews, Focus Groups/Listening Labs

Site evaluations

Competitive/ Comparative analysis

Traffic analysis

Audience analysis

Time and task studies

Surveys/Questionnaires

Testing on real users

Card sorting exercises

Paper prototypes

Academic papers on HCI

Researcher papers

Tools & Methods

Site map

Navigation & Labeling Systems

Flow diagrams

Conceptual Diagrams – centralization of core issues

Wireframes

Taxonomy

Personas, Use Cases

Requirements Documentation

Functional Specifications

Common IA Deliverables

“Three Circles of Information Architecture”

CONTENT

USERS

CONTEXT

IA

*as defined by Louis Rosenfeld and Peter Morville

Information Architectureis just one part of the whole

User Experience

IAUX

UX recognizes that a good digital service isn't just about functionality.

It’s about the way it does things.It’s about how it makes people feel.

UX recognizes that a good digital service isn't just about functionality.

Everything’s right where I’d expect it to be!

How did I ever live my life without this?!

The Difference Between

Great Information Architecture Great User Experience

User Experience promotes rich, engaging interactions between users and systems.

As we move from static and reactive to predictive and proactive experiences, IA and UX become increasingly critical.

Every digital tool or destination begins with information architecture, from a formal product to an informal byproduct.

But is it only digital experiences that should be predictive and proactive?

Or is the practice of IA + UX changing our expectation of how brands must interact everywhere we go?