ia & ux: where great design journeys begin
DESCRIPTION
You've seen the acronyms: IA, UX. In these 20 FINE Slides we try and explain what they mean, what they involve, and why they're so important to designing digital experiences. And why you're starting to see this kind of "user experience" thinking permeate all kinds of marketing activities offline and online.TRANSCRIPT
20 FINE Slides
IA + UXWhere Great Digital Brand Journeys Begin
UX
UCD
IA IxD
UI HCI
User Experience
Information Architecture
InteractionDesign
User Interface User Centered Design
Human ComputerInteraction
One Big Happy Family!
Usability Navigation &Labeling Systems
Content Organization
Information Storage & Retrieval
Things IAs Look At...
IAs consciously organize content and flow based on principles derived through observation and evidence.
Stakeholder interviews
User interviews, Focus Groups/Listening Labs
Site evaluations
Competitive/ Comparative analysis
Traffic analysis
Audience analysis
Time and task studies
Surveys/Questionnaires
Testing on real users
Card sorting exercises
Paper prototypes
Academic papers on HCI
Researcher papers
Tools & Methods
Site map
Navigation & Labeling Systems
Flow diagrams
Conceptual Diagrams – centralization of core issues
Wireframes
Taxonomy
Personas, Use Cases
Requirements Documentation
Functional Specifications
Common IA Deliverables
“Three Circles of Information Architecture”
CONTENT
USERS
CONTEXT
IA
*as defined by Louis Rosenfeld and Peter Morville
Information Architectureis just one part of the whole
User Experience
IAUX
UX recognizes that a good digital service isn't just about functionality.
It’s about the way it does things.It’s about how it makes people feel.
UX recognizes that a good digital service isn't just about functionality.
Everything’s right where I’d expect it to be!
How did I ever live my life without this?!
The Difference Between
Great Information Architecture Great User Experience
User Experience promotes rich, engaging interactions between users and systems.
As we move from static and reactive to predictive and proactive experiences, IA and UX become increasingly critical.
Every digital tool or destination begins with information architecture, from a formal product to an informal byproduct.
But is it only digital experiences that should be predictive and proactive?
Or is the practice of IA + UX changing our expectation of how brands must interact everywhere we go?
