in law & jurisprudence

IN LAW & JURISPRUDENCE

FORBES - THE WORLD'S MOST VALUABLE 100 BRANDS

WHAT WE SEEK?

Because we expect the state to protect a Well-Known mark against conflicting marks, business identifiers and domain names.

This additional protection provide us better tools to act against those that will profit from our reputation. The reputation of a famous mark requires protection beyond that provide by the traditional approach.

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WHY?

THE DETERMINATION THAT OUR MARK IS WELL KNOWN.

DILUTION AFFECTING REPUTATIONCREATING ASSOCIATION

PRIOR RIGHTCONFUSINGLY SIMILAR

TRADITIONAL PROTECTION EXTENDED PROTECTION

BENEFITS ARE LIMITED

TERM GRANTED

HUMAN RESOURCES

LABOR CONSUMING

DIFFERENT PARTIES INVOLVED

FORMALITIES (TRANSLATIONS, LEGALIZATIONS)

TIME

TIME CONSUMING TO COLLECT EVIDENCE

TERRITORIALLY

BACKLOGS

ECONOMIC

FEES ARE HIGH

COST TO COLLECT EVIDENCE

1. DEGREE OF KNOWLEDGE

2. DURATION

3. EXTENT & GEOGRAPHICAL AREA

4. REGISTRATIONS

5. SUCCESSFUL ENFORCEMENT

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“SHOULD NOT BE PRE-CONDITIONS FOR REACHING TO THE DETERMINATION OF WHETHER A MARK IS FAMOUS OR NOT. DETERMINATION SHOULD DEPEND UPON A PARTICULAR CASE AND SOMETIMES ALL FACTORS ARE NOT RELEVANT.”

PARA HUGO CARRASCO IRRIARTE SEÑALA QUE UN HECHO NOTORIO ES “LO PÚBLICO Y SABIDO DE TODOS. CONOCIMIENTO QUE FORMA PARTE DE LA CULTURA NORMAL PROPIA DE UN DETERMINADO CÍRCULO SOCIAL. LOS CONSIDERADOS CIERTOS E INDISCUTIBLES. HECHOS COMÚNMENTE SABIDOS EN UN DETERMINADO LUGAR POR LOS MORADOS QUE LO HABITAN.”

(HUGO CARRASCO IRRIARTE. DICCIONARIO DE DERECHO FISCAL. EDITORIAL OXFORD. PÁG. 353. 2008)

PARA CALAMANDREI, LOS HECHOS NOTORIOS “SON AQUELLOS QUE ENTRAN NATURALMENTE EN EL CONOCIMIENTO, EN LA CULTURA O EN LA INFORMACIÓN NORMAL DE LOS INDIVIDUOS, CON RELACIÓN A UN LUGAR O A UN CÍRCULO SOCIAL Y A UN MOMENTO DETERMINADO, EN EL MOMENTO EN QUE OCURRE LA DECISIÓN. ”

(RODOLFO BUCIO ESTRADA. DERECHO PROCESAL CIVIL. EDITORIAL PORRÚA. PÁG. 220. 2012)

BUSINESS CASES

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BRAZILFamous Status: Protection 5 years / Extremely expensive / labor consuming.

Feb 2012 – Publication / Opposition Filed

Aug 2012 – Our Opposition notice was published.

Nov 2012 – Application was definitely shelved. The applicant filed for voluntary withdrawal and our opposition will not be take into consideration.

March 2013 - New resolution in the way in relation to Famous mark. Wait and Wait.

Aug 2013 – Resolution 107/2013

Sept 2013 – Evidence can not be retrieve. We can not file until schedule of fees are published.

March 2014 – Schedule of fees published. Fees:17K US$. We can file.

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PTO recognized the famous status of the mark “ADIDAS” in Brazil, Official Gazette No. 2417, of May 02, 2017.

…Kindly be informed that the famous status is valid for 10 (ten) until May 02, 2027…

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BENEFITS FOR ENFORCEMENT

IP laws provide increase of the penalties for trademark infringement “famous/Well-known” marks Art. 196 IP law No. 9.279/96

The penalty from 3 months to 1 year or fine can be increased one third to half when the infringement relates to a famous mark.

We feel more confident to oppose marks that are not identical but are imitating our font, or some similar elements.

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April 2009 – We start collecting the requested evidence for 5 trademarks

The required evidence is:1. consumer poll2. extensive sales information including average numbers of consumers, sales volumes, etc;3yt . extensive advertising expenditure information including proof of advertising in Russian publication etc;4. a valuation fo the trademark according to annual financial reports5. technical documentation including operating manuals ands shipping documentation.

October 2009 - 1st draft of application 6 Oct 2009 (adidaswordmark version 3)May 2010 - Final draft

June 2010 - Application filed

June 2011 - Request from TMO for explanation use in cl 28

September 2011 - Trademark adidas wordmark registered as a Superbrand.

PERU

2006 – Opposition filed.

2008 – Resolution issued – granted for 5 years.

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COLOMBIA

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COLOMBIA

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All these Resolutions are dated after the date for which the famous status is granted.

20018 – Opposition. Resolution DNPI April 21, 2008 …“es la empresa que se ha distinguido mundialmente porsu marca de las tres tiras”

2013 – Infringement of our 4-stripes shoes.

2013- Cancellations of the 3-stripes related marks. No distinctive.

October 2106- Do no admit the Cancellation. …Entiende que la marca impugnada presenta las caracteristicas de novedad y distinctividad…”…”Por otro ladoresulta innegable que la marca de las tres tiras es un marca notoria y reconocida como de la firma..”

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Claim Filed: 2010

Decision: Nov 14, 2017

The “three stripes” emblem and the adidas mark are both famous trademarks.

The use of two, three or four stripes by the defendant can lead consumers to direct or indirect confusion.

The number of stripes does not help to differentiate the trademarks, as they are displayed in the same part of the shoes, and are practically identical in terms of inclination, separation, size and thickness with the ones owned by adidas AG.

The visual impact of the stripes is bigger than the impact of the word "Stone".

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CONCLUSIONSTHERE HAVE TO BE A BALANCE BETWEEN THE ARGUMENTS AND THE EVIDENCE REQUIRED TO SUPPORT THE CLAIM. WHY NOT ALSO ALLOW TO USE INFORAMTION THAT IS ALREADY COLLECTED BY INDEPENDENT THIRD PARTIES.

THE FACTORS ARE NOT REQUIREMENTS, THEY ARE A SET OF GUIDELINES THAT CAN DETERMINE WHEN A MARK IS WELL KNOWN. THEY SHOULD NOT BE PRECONDITIONS TO GET THE STATUS.

ONCE GRANTED THE STATUS , IT SHOULD NOT BE LIMIT TO A PERIOD OF TIME.

CREATE LESS FORMAL PROCEEDINGS AND MAKE IT MORE SIMPLE. THIS WILL HELP TO MAKE THE PROCESS FASTER AND LESS COSTLY.

RELATIONSHIPS ARE BASED ON TRUST TO CREATE COLLABORATION. SOMETIMES IT FEELS WE REPEATDLY NEED TO PROVE THAT WE ARE SERIOUS BUSINESS.

HELP US! THE FAMOUS STATUS ALLOW US TO BE MORE EFFECTIVE IN OUR ENFORCEMENT ACTIONS, DON’T FORGET WE ARE FIGHTING ORGANIZED CRIME AND USUALLY PARTIES THAT ARE ACTING IN BAD FAITH.

CIVIL SERVANTS, BE A FACILIATOR TO ALLOW US TO STOP COUNTERFEITS.

LAWYERS, NEVER STOP LOBBYING TO IMPROVE OUR LAWS IN THE REGION TO MODERNIZE THEM AND SUCCESFULLY COMBAT PIRACY.

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