incorporating influencers in content marketing
Post on 16-Apr-2017
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INCORPORATING
INFLUENCERSin content marketing
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AMY BISHOPDigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop
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MEDIAIMPACT
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WHAT ISTHE REALBENEFIT?
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INFLUENCER IMPACT
Reach a built-in, existingaudience
Endorsement from acredible, third-party
Content is accepted asa helpful resource
Media views content asmore relevant
Set content apart fromother brands'
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IDENTIFYINGINFLUENCERS
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Criteria
INFLUENCER
Key Topic Areas
Followers & Engagement
Commonly Shared
Media & News Sites
Influencer Agenda
Other Brand Preferences
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EXPERTS
INFLUENCERS
MEDIACONTACTS
thesweetspot
find
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INFLUENCERINVOLVEMENT
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OUTREACH TOENCOURAGE ASOCIAL SHAREOF CONTENT
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REQUEST ABYLINEDARTICLE FORYOUR BLOG
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INTERVIEW "E IN ANUPCOMINGPIECE OFCONTENT
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PARTNER TOCOAUTHORLONG-FORMCONTENT
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SUBMIT ABYLINEDARTICLE FORTHEIR OWNBLOG
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CONSIDEREXCLUSIVE,THIRD-PARTYCONTENTPARTNERSHIPS
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PURSUE PAIDPARTNERSHIPSWHENVALUABLE
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RELEVANCE.COM
CONTENT PROMOTIONto learn more about
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AMY BISHOPDigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop
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