increase social media results rodirect 2011

Email Marketing & Social Media Marketing Masterclass

- part 4 -

Michael Leander 01-11-11

More information here www.michaelleander.com | www.michaelleander.me

11 tips to increase social media marketing results

More at follow-up webinar

90-9-1 rule of thumb

• 90% will only consume content

• 9% will engage periodically, but only when the conversation stirkes them as interesting

• 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view

www.namechk.com

Check your vanity - Conduct search - Go to ”available” - Establish your profile - Write a short message

- Refer to other platforms - Include contact details

www.socialmention.com

Listen and alerts - Setup alerts for your brand names / company name etc - Take notice of your sentiment - Interact with ”talkers” - Beware of what people see when using services such as social mention

On Twitter and elsewhere consider having different ”profiles” to attract different people

http://www.klout.com

Is this relevant to your marketing ROI?

11 tips to increase social media marketing results

More at follow-up webinar

Watch the movie here

Be conscious about social search

Listen to the conversation and participate frequently

Repurpose content and show case your stuff in multiple channels

Add a company presence on Linkedin

Be sure your products and services can be reviewed, rated

Realistic engagement rates

1% engagement rate is good !

Article about this topic http://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/

Percentage of people who were exposed to the message and either commented or liked!

Links are tracked

differently

How your messagers are created – copy writing matters

• In Twitter

• In Facebook

• In Linkedin

• On your blog

• etc

Pictures matter, but is this offensive?

• http://www.facebook.com/photo.php?fbid=2097092942785&set=t.747358417&type=1&theater

The 4 W’s Whom, what, when, where?

Fitting into the stream for maximum eyeballs...

How and where are people receiving the stream?

How to manage your campaigns while you are dazing in the sun at some remote island

http://www.twitter.com/michaelleander

• Campaigns • Attach content to

campaign • Measure effect of

campaign • Measure effect of

content

Dividing messages into - Campaigns - Types of messages - Time of sending

THE STREAM MIX

MEASURING 27

18

22

21

0

39

29

14

34

41

Let’s see how this is done in practice

Facebook

Twitter

Linkedin

YouTube

Slideshare

Etc.

Coordinate your content and conversation across all channels in a smart way

Michael Leander is an international marketing speaker. He has spoken in 35+ countries and at countless webinars.. Find him here http://www.twitter.com/michaelleander Speaking: http://www.michaelleander.me Consulting: http://www.michaelleander.com Email: leander@michaelleander.com

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