indonesia social media landscapeict4ngo.com/wp-content/uploads/indonesia-social-media... · 2015....

Enda Nasution

Prepared by SalingSilang.com

Indonesia Social Media Landscape

SX  

Pendidikan  

Selebri.  

Lingkungan  

Organisasi  

Poli.k  

Wanita  

Olahraga  

Video  Photo  

Blogging  

Kedaerahan  

Offline  

Youth  App  

Polling  

Dibuat  oleh  PT  Saling-­‐Silang  Eksklusif  kepada  Telkomsel  

Salingsilang.com Network

Social Media Timeline  

Salingsilang.com  2011  

Social  Media:  a  group  of  Internet-­‐based  applica8ons  that  build  on  the  ideological  and  technological  founda.ons  of  Web  2.0,  and  that  allow  the  crea8on  and  exchange  of  user-­‐generated  content.  

Source:  Business  Measurment  Intelegence,  Indonesia  Telecommunica.on  Report  Q2  2011  

Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd  most  ac.ve  country  

9.00%  

10.00%  

11.00%  

12.00%  

13.00%  

14.00%  

15.00%  

16.00%  

17.00%  

Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  

h[p://salingsilang.com  

Twee

ts

Total tweets in 6 months: 234,056,721 tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Twitter: Indonesian does not stop tweeting on weekends

Average tweets per day: 1,293,131 tweets

0.00%  

1.00%  

2.00%  

3.00%  

4.00%  

5.00%  

6.00%  

7.00%  

h[p://salingsilang.com  

0.00%  1.00%  2.00%  3.00%  4.00%  5.00%  6.00%  7.00%  

Hourly tweets of Indonesian users Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Jan - Jun

Jan – Mar

Early morning: 11% Morning: 30% Afternoon: 26% Night time: 33%

Avg. 53,880 tweets/hour

Avg. 3.8m account / month

13.30%  

11.68%  11.31%  10.34%  10.02%  

9.15%  

7.75%  

6.53%  6.05%  

5.54%  

2.88%  2.24%  

1.14%  0.94%  0.67%  0.19%  0.16%  0.10%  0.02%  

h[p://salingsilang.com  Top cities in Indonesia that tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia  TwiEer  

H1  2011  

Check out Indonesia live tweets map at http://salingsilang.com/petatwit

h[p://salingsilang.com  

SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net

Indonesia  TwiEer  H1  2011  

39,168,140

Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world

2nd globally

The 1st and only Indonesian Facebook Page Directory Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com  

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / Blogging Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

Rebranded to ON|OFF in 2011

The Biggest Indonesian Blogger Directory http://blogdir.salingsilang.com  

h[p://salingsilang.com  

Blog trending topics in Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net

Why are we so active? -  Free Press and Freedom of Self Expression

-  More affordable access + Positive economic growth (GDP $3000) -  Sense of community and important priority on relationship

(friends and families)

Facebook: Indonesian User Age Distribution Source: Facebook.com

11%  

13%  

41%  

24%  

8%  

2%  

1%  

0%  

13-­‐15  

16-­‐17  

18-­‐24  

25-­‐34  

35-­‐44  

45-­‐54  

55-­‐64  

65+  

Consider  your  audience  Digital natives & influentials

Web,  12.10%  

Mobile,  86.98%  

API  Apps,  0.92%  

Choice of Twitter Platform: Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

•  ÜberSocial 37,93% •  Twitter for BlackBerry® 10,11% •  Other 8,65% •  web 8,55% •  Snaptu 5,15% •  m.tweete.net 3,59% •  TweetDeck 3,59% •  TuiTwit 3,13% •  Mobile Web 1,96% •  Sweet As Revenge 0,95%

Consider  their  tools  Digital natives & influential

June 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia  TwiEer  H1  2011  

Social  Media  vs  Mainstream  Media  Consuming several source of information

Trends Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia  TwiEer  H1  2011  

Listening  &  Monitoring  Tools  Crisis alerts, effort to be relevant

Social Media is also good for?

Ac.ons  

Groups  

Self  

• Creating groups

• Raising awareness

• Changing perceptions

• Influence the influencers • Journalists

• Media

• Politicians

• Businessman

• Policy makers

Challenges • REPRESSIVE REGULATIONS • HORIZONTAL THREATS & CONFLICTS • INTERNET INFRASTRUCTURE • EDUCATION & LITERACY

OPPORTUNITIES  Social Movements from Generation Z

Self-reliance, participations à REAL DEMOCRACY

BE RELEVANT Facilitate, Don’t Hesitate