innovation cases (lecture notes, ele3701)

StrategiPitstop

10:15 – 10:45

Velkommen

Coolburst Management

Kan dere snu selskapet?

Pitch deres nye strategi til styret

Velkommen Moods of Norway

Rådgivere

Hvordan skal selskapet vokse videre i Asia?

Pitch deres anbefaltestrategi til styret

Pirate Thinking

Think Big

Dream Bigger

Just outside…

‘’There are tons of things we could have done years ago; if we only

could have imagined it.’’

- Richard Seymour

Reality is merely an illusion, although a very persistent one.

- Albert Einstein

Classic strategy focuses on positioning.

Strategic innovationaims to re:define the game.

Vijay Govindarajan , Strategy as transformation http://www.vijaygovindarajan.com/2006/03/strategy_as_transformation.htm

I think you have to think a little bit different.

- Steve Jobs

‘’Industry mental models tend to converge over time’’

19

Innovator

Blue OceanRed Ocean

Imitator

The classic competitive field

The creative and innovative field

‘’You change the rules of the game.’’

Innovation: The ability to dream up, to think

bigger to create something different. To create something new.

To be different.

Innovation can be both incremental. A little bit different every day.

Or it can be radical. Do something that’s never been done before.

Anybody can be strategically

- David Kelley, IDEO

creative. You just have

to learn how.

Strategic

Innovation is now recognized as the

single most important ingredient in any modern

economy.

- The Economist, 2002

Promotion wins quarters;

- Bob McDonald, CEO, P&G

innovation wins decades.

How much time have you spent creatively reimagine your business model?

Holistic model for innovation, Rangen & Øvstebø, 2013

‘’Imagination is the beginning of creation’’

- George Bernhard Shaw

Swing for the fences

the

Innovation-pyramid

Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. BI – Norwegian Business School The Innovation Pyramid by Rangen, Christian and Ovstebo, Elisabeth is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

ofNine levels

innovation

1.

Design and marketing

2. Products

3.

Services

4. Markets, Customers and Channels

5. Technology

6. Processes

7. Management

8.

Business model

9.Industry

More demanding

Easier...

IncrementalSmall, logical steps.

RadicalNever been done before.

‘’There are tons of things we could have done years ago; if we only

could have imagined it.’’

- Richard Seymour

Reality is merely an illusion, although a very persistent one.

- Albert Einstein

Why wait for the future? Innovators dream of what might be.