intro for hr on blogs & web 2.0

Web 2.0, Blogs, Social NetworksThe good the bad and the ugly

Michael Specht

Who Am I

The Cluetrain Manifesto

CC: Attribution-NoDerivs-NonCommercial 1.0

What is Web 2.0?

Sharing Transparency

Openness

Data not locked in

AJAX

Collaboration

User Generated Content

Bottom up

Less Command & Control Social

Mashup

What is Web 2.0?

Sharing Transparency

Openness

Data not locked in

AJAX

Collaboration

User Generated Content

Bottom up

Less Command & Control Social

The web is a platform

Mashup

Social Network Software

6 degrees of separation

Business networking

Self Expression

Share interestsProducer

Communication

Betweenness

Friends

Social

RSS

http://www.commoncraft.com/rss_show

BLOGS

http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

WIKIS

http://www.commoncraft.com/video-wikis-plain-english

SOCIAL NETWORKS

http://www.commoncraft.com/video-social-networking

SOCIAL BOOKMARKS

&TAGS

http://www.commoncraft.com/bookmarking-plain-english

EVERYTHING ELSE

http://en.wikipedia.org/wiki/Main_Page

Can you Ignore all

this?

Blog Growth

http://www.sifry.com/alerts/archives/000493.html

Source: http://mashable.com/2007/07/10/facebook-users-2/

User Growth Jun 2006 - Jun 2007% Change

MySpace 72Facebook 270Hi5 56Friendster 65Orkut 78Bebo 172Tagged 774

Social Networking Growth

http://www.comscore.com/press/release.asp?press=1555

Getting Dooced

http://www.supermanhomepage.com/multimedia/wallpaper.php

DISCLAIMER: SUPERMAN and all related elements are the property of DC Comics. TM & © 2007

From The Cluetrain Manifesto

http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come

out and play?

85. When we have questions we turn to each other for answers. If

you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

86. When we're not busy being your "target market," many of us are your people. We'd rather be

talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But

you tell us speaking to the market is Marketing's job.

Are there Safeguards?

Ban Everything!

Build a Policy

At Microsoft it is simple

“Be Smart”

More Policy Thoughts

5 way to help employees

1. Stop and think.

3. You can disclaim, but you can’t hide.

2. Use your loaf.

5. Respect the channels4. Keep it real.

http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

Do these tools work

Internally?

Why Blog, WIKI,

network Internally?

http://www.gapingvoid.com/Moveable_Type/archives/001607.html

Can HR help to implement

Enterprise 2.0?

What good is all this to HR?

Policy Links• IBM

– http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf

• Sun– http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf– http://www.sun.com/aboutsun/media/blogs/policy.html

• Plaxo– http://blog.plaxoed.com/?p=41

• Thomas Nelson– http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html

• Workforce Management Magazine– http://www.workforce.com/archive/article/23/96/90.php

• Corante– http://betweenlawyers.corante.com/archives/2005/06/07/

a_survey_of_corporate_blogging_policies.php• Free Corporate Blogging Guide

– http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

• CorporateBlogging.info– http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp

Extra Links• Need a blog :: http://wordpress.com• See what people are saying online :: http://technorati.com• Social Bookmarking :: http://del.icio.us

• http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html• http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php• http://www.commoncraft.com/rss_show• http://www.commoncraft.com/bookmarking-plain-english• http://www.commoncraft.com/video-social-networking• http://www.commoncraft.com/video-wikis-plain-english• http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp • http://www.cio.com/article/101614/3#5• http://www.youtube.com/watch?v=nsa5ZTRJQ5w• http://www.squidoo.com/introtoweb20/• http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20• http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html• http://news.zdnet.com/2036-2_22-6103931.html• http://www.andybudd.com/presentations/dcontruct05/• http://www.comscore.com/press/release.asp?press=1555• http://www.sifry.com/alerts/archives/000493.html• http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/• http://fredcavazza.net/2007/07/27/what-is-enterprise-20/• http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/• http://www.boxesandarrows.com/view/a_web_2_0_tour_• http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools

-.html• http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog