investing in your clients and firm: yield high returns through engagement, enablement, and...

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Investing In Your Clients and Firm

Yield High Returns through Engagement, Enablement, and Analytics

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Marilyn Cox

@MarilynECox

• Marilyn.e.cox@oracle.com

• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE

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Tweetable Takeaway #1

Your industry is changing. Evolve or implode.

If you don’t decide, the market will decide for you.

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Tweetable Takeaway #2A customer is a consumer or advocate of your content and services like a client, an advisor, a broker, an agent or even a thought leader

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Tweetable Takeaway #3

Don't just identify a problem, provide a solution that is engaging, entertaining, and is communicated by your customer.

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Tweetable Takeaway #4

Leverage social media to extend the reach of your traditional communications.

Move beyond content delivery and engage in conversation.

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Tweetable Takeaway #5Don't just push content for consumption, ask for community input. Be relatable and relational. Show the human side of your organization.

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Tweetable Takeaway #6Provide sales with more than just a list of names. Deliver insight around the Digital Body Language, motivations, and behaviors of contacts.

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Tweetable Takeaway #7

Analyze event engagement to reduce unnecessary events, increase attendance to premiere events, and reduce spend.

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Tweetable Takeaway #8

Develop strong content,unify digital channels,and focus on data forensics to grow revenue,recruit & retain talent and make smarter decisions