is your brand digitally challenged?

Is your brand

Cha enged?

Digitally

Digital is in their DNA

For Few…

And a new found love for some ;)

Infact

You just need to…

Enable a conversation.(Don’t pass Information)

Apologize.

Make mistakes.

Lesson learned.

After all…

“Consumers don’t buy stuff. They buy what that stuff does to them.”

-Graham BrownMobile Youth.

But the problem is…

Most brands doesn’t want to be the FIRST to experiment!

DELL was in HELL 3 yrs back.

$3 Today, they made

In Twitter !Click the DELL logo for case study

Click the Ford logo for case study

Wasn’t so sexy 3 years back

Today, they launch a car in

Be future ready. Today.

Just START.

Rest will follow.

“Well, we will wait and analyze the marketdynamics. Employ a full fledged research tofind consumer understanding about ourproduct in digital media, their mediabehavior, their perception on new mediaand we will formulate a digital strategy. Wewill pre-test a digital campaign and thenwe will start TWEETING!”

Do you have the same OR a similar strategy? Then...

Ciao.

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