jason mogus: and the hardest –why your job is the best & the hardest in the social sector

How to survive social media

for non-profits

Social Media 4 Non-Profits

Vancouver, BC June 2013

We live in times of

massive systems change

The web & networks are

creating new models

Audiences have tuned out

Faith in institutions is at all time low

Complex world. People see connections

They expect more. Want to give more.

Rapid growth of network orgs

Rise of “free agent” changemakers

The web has changed advocacy

The web past & presentTraditional Web Today’s Web

• Knowledgeshare via textPublishing

• Drive traffic homeMy Site

• Email list

• Site trafficGrow Base

• Asks: send $ or “form email”

Simple Advocacy

Storytelling

Meet Where They Are

Social + Distributed

Meaningful Participation

Most institutions lack the

people, structure, & culture to

lead in this new world

You have the best job

WITNESSNGO’s have passion, purpose, & power

You’re the creative storyteller

You’re the people-power person

You’re transforming systems

You have the worst job

The inertia of mediocrity

Leadership struggles with innovation

You’re not a 21st Century institution

How to survive

Master your craft

Focus your program

Lean heavily on metrics

Ask for help

Shape your world

Do your work

Photo by Sara Dent

Stay longer than you plan to

Stay longer than you plan toLearn to embrace uncertaintity