jeppe glahn - tracking engagement
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MOVING COMMUNICATION INTO THE HEART OF THE BUSINESS
THE MISSING LINK
JEPPE GLAHN DIRECTOR OF CORPORATE COMMUNICATIONS, NOVOZYMES
NOVOZYMES PRES 26/04/2012
4
Turn up the
volume ?
We lie this picture but we don’t own it, and we don’t know where we found it… We need some kind of cool radio. J
J. Glahn, T1
Does your top management group value communication?
[Not the same as liking to hear themselves talk]
J. Glahn, T1
Introducing the VOICE® concept
A strategic tool to relate all communications to the
business
A mapping and target-setting tool to identify
communication focus areas
An implementation tool to strengthen Novozymes’
communications J. Glahn, T1
11
More than 160 communication tools
• Templates • Guidelines • Tips • Checklists • Models • Presentations
Do you know this guy?
First there should only be the picture of ANSP and then ANSP should disappear and the audience will be asked about Bruce Lee. With the final click both guys should be visible.
J. Glahn, T1
NOVOZYMES PRESENTATION05/11/200921
Communication plan in Excel
Date Loca-tion
Target group
Medium Comm. goal
Content Resp.NOVOZYMES PRESENTATION05/11/200918
1. NEED
2. SOLUTION
3. NEXT STEPS
Key messages
NOVOZYMES PRESENTATION05/11/20098
Background and purpose
Purpose§
Background
•
From Business strategy to Communication strategy
Communication plan for [x project]
J. Glahn, T1
Business viability?
We need a good image of litmus paper. J This one is from Getty Images.
J. Glahn, T1
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