jussi laakkonen
Post on 01-Sep-2014
714 Views
Preview:
DESCRIPTION
TRANSCRIPT
Building for
Word of Mouth Jussi Laakkonen, Applifier
VW Passat
Fireballs???
VW Passat
Family. Fun.
0.25
million
50 million
1 in a million
Fluke, so
just ignore it
Fluke, so
just ignore it
Study, learn.
Because …
Word of Mouth =
#1 discovery
Friends/Family
Featured Apps
Website for mobile apps
From other apps
Traditional game site
Rankings page
Social media
Advertisements
Mainstream media
Blog
0% 5% 10% 15% 20% 25% 30% 35% 40%
EEDAR, http://www.gamasutra.com/view/news/178516/Research_How_mobile_players_find_new_games_to_play.php
WoM, social
70% of players
Going viral is
impossible
Going viral is
possible
Simple
Unexpected
Concrete
Credible
Emotional
Story
Simple
Unexpected
Concrete
Credible
Emotional
Story
Get those pigs!
Slingshot birds
to smash pigs
Visuals, physics
Looks like lot of fun!
Revenge to pigs!
Sounds!
Get the stolen
eggs back!
Whole game &
every bit of media
Simple
What’s in
the cube?
Die Hard
in a bus
One sentence
One thing only
Find the core
Unexpected
The core in an
unexpected way
Break a pattern
Surprise gets
your attention
Curiosity keeps
your attention
Create a gap in
knowledge
Can you guess
how it turns out?
Concrete
“To reach for new heights
and reveal the unknown so
that what we do and learn
will benefit all humankind.”
“We choose to go to the
moon in this decade”
Understand
Remember
Co-ordinate
Games as media
are perfect
Don’t muddle it
in messaging
Credible
External
credibility
Internal
credibility
Vivid details
Testable
Emotion
Makes
people care
Imagine
yourself ….
Self-interest,
needs
Transcendence
Self-actualization
Aesthetic
Learning
Esteem
Belonging
Security
Physical
Transcendence
Self-actualization
Aesthetic
Learning
Esteem
Belonging
Security
Physical
Story
Structure that
binds it together
Engaging
Inspiring
Plot lines
Simple
Unexpected
Concrete
Credible
Emotional
Story
S
U
C
C
E
S
Whole
Game
S
U
C
C
E
S
Meaningful
Sharing
text
www.everyplay.com
jussi@applifier.com
@jussil
top related