justine a. chan: copywriter, merchandiser

JUSTINE A. CHAN

(310) 938-8139JUSTINECHAN@HOTMAIL.COM

justinechan@hotmail.com

OBJECTIVE

Marketing position drawing on strengths in fashion copywriting to advance a successful track record for identifying consumer trends, driving sales, and developing employees to peak performance.

SUMMARY OF SKILLS

• Innovative visual marketing tactics utilizing multiple concepts of design and copywriting that creates traffic and sales.

• Ability to create compelling copy and high-impact content that generates traffic into sales.

“Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.” Coco Chanel

EDUCATIONAssociate of Arts, Merchandise Product

Development

“The Merchandise Product Development Program prepares

students for a career in merchandising established

fashion brands. The curriculum focuses on planning, developing,

and presenting product lines, and on the technical design of

individual styles within the line. Students learn to compete

successfully in trend analysis, strategic planning, line

development, and preproduction planning.” www.fidm.edu

The Fashion Institute of Design and

MerchandisingLos Angeles, CA (April 2006-March 2007)

Accomplishments• Dean’s Honor Roll (2006-2007)

• Portfolios Showcased in Student Resource Center

WORK EXPERIENCE

Lead eCommerce Merchandiser, Clothes Minded LLC., Carson, Ca (May 2009-September 2010)

Create, test and launch email campaigns Create product descriptions and specs Develop promotional calendar Liaise with product team to develop/implement

strategies

AccomplishmentsCreated and implemented a cross-channeling production calendar that resulted in increased productivity by 50%

WORK SAMPLES

*More examples upon request

eCommerce Manager, Chic Little Devil LLC., Los Angeles, CA

(September 2007-May 2009)• Managed on-line store front and product catalog• Content and Copywriting• Cross marketing promotion• Brand imaging and development for client brands• Created online print ads

AccomplishmentsSelf initiated evaluation, trade-off analysis, and conducted beta e-commerce site testing that resulted in a higher turnover rate and increased sales revenue by 800%.

WORK EXPERIENCE (CONTINUED)

EDITORIAL/PRINT AD SAMPLES

BRAND DEVELOPMENT/AD SAMPLES (CONTINUED)

Merchandiser, Lisa Z LLC., Redondo Beach, CA(April 2002-August 2010)

Merchandise planning and management Create and execute window displays Direct merchandising standards/fixture placement Ensure cohesive total store assortment Maintain visual standards

WORK EXPERIENCE (CONTINUED)

AccomplishmentsSelf-initiated innovative merchandising and display techniques

that resulted in positive customer feedback and higher turnover rate

WORK SAMPLES

ADDITIONAL SKILLSSOCIAL MEDIA AND NETWORKING

ILLUSTRATION AND PHOTO EDITING BUSINESS SOLUTIONS

AUCTION HOSTING

SEARCH ENGINE OPTIMIZATION

CONTENT COPYWRITING

Thank You!